The Stamford Innovation Center will host some of the leading brand marketers in the U.S. on Friday, May 30, when Brand Innovators Consumer Engagement Connecticut takes place. “Building long-term sustainable relationships and brand loyalty among consumers is the holy grail of brand marketing,” Brand Innovators co-founder Marc Sternberg said, noting that this event will be about “creating these relationship and growing your brand and taking market share.”
Keynote speakers include Xerox Corporation Vice President, Global Advertising and Media, Barbara Basney, Verizon Director of Social Media & Digital Strategy, Mason Nelder and LiveIntent President Dave Hendricks.
Panel sessions on topics such as “Creating Value and Building Trust with Content Marketing” and “The Evolving Role of the CMO” will features such marketing movers as Sam Martin, Sr. Brand Manager, Sport, Timex Group USA; Jeff Larson, Vice President of Global Marketing, Subway Restaurants; Kevin Vine, Sr. Manager, Digital Strategy, Dunkin’ Brands; Rebecca Fretty, Chief Marketing Officer, Phoenix Brands and Ian Gomar, President, Shaquille O’Neal Consumer Products.
Mason Nelder, Verizon
“The Internet and digital media have created many new ways for brands to engage with their consumers in more authentic and meaningful ways than ever,” Brand Innovators co-founder Brandon Gutman explained. “Brand Innovators Consumer Engagement will look at how brands are leveraging digital video, social media, mobile, content marketing, and data, to build loyalty and long-term relationships with their consumers, promote positive word-of-mouth, and create robust communities of users and brand advocates.”
Click here for the Brand Innovators Consumer Engagement Connecticutprogram guide.
For more information about the event, visit Brand-Innovators.com/ConsumerEngagementConnecticut.
