Beverly Jackson, vice president, brand & product marketing at Zillow

Day 1

Here’s what we heard around town on Day 1.

“If I hear the word AI one more time, I think I’ll stamp it on my forehead,” said Monica Austin, chief marketing officer at Blizzard Entertainment, told Brand Innovators. “But it is important and it is an exciting topic so I am thrilled to be part of the conversation.”

“It really is the technology that underpins our entire design process,” said Denise Cherry, vice president marketing, Rivian from the Brand Innovators Beach Stage. “How can we start from nothing and figure out what challenge we want to solve vs incremental improvements.”

Justine Stauffer, senior director of creative effectiveness at Molson Coors Beverage Company advised marketers to study the work. Go look at brands you love on social media,” she said from the Brand Innovators Showcase Stage. “It is only going to make your team better.using the framework of muscle, allows us to push that message forward.”

“I like to think of the Zestimate as the original OG AI,” said Beverly Jackson, vice president, brand & product marketing at Zillow, from the Brand Innovators Beach Stage. “And when we think about that we’ve been doing this for 20 years, we’re not new to this, we’re true to this.”

“If you are a brand, don’t think about yourself so seriously,” said Marcelo Proneca Pascoa, vice president of marketing, Coors Family of Brands, Molson Coors Beverage Company, on a panel at the Brand Innovators Showcase Stage. “Yes, know your brand but within who you are, have fun with it, make some mistakes. You might get fired, but you might not.”

“It not just about how to integrate AI but almost to go back and work with AI as a given on creative storytelling and creative concepts and really redefine how we market today,” said Carina Ertl, chief marketing officer at Tourneau and Bucherer, told Brand Innovators. “There is no longer your classic segmentation and your classic funnel and how you think about media. You need your influencer strategy and the creator economy. There are so many shifts right now, we’ve seen shifts every year, so it is just about reinventing and redesigning how we work in the future forward.”

“We are in an era where how can you do more with less?” said Dara Treseder, chief marketing officer at Autodesk.

“While we are populating media real estate with art and copy and all the many ways it can manifest, I think the most inspiring part about this industry is the magnitude of the work that we do and its ability to transcend from being ‘advertising’ or being marketing communication to being cultural production,” Dr. Marcus Collins, clinical assistant professor of marketing, University of Michigan – Stephen M. Ross School of Business, told Brand Innovators. “And we see the impact that our work actually has beyond the commerce but in how it impacts, influences and shapes social living because of its cultural contribution.”

Day 0

Reddit introduced two early-stage products in testing powered by Reddit Community Intelligence: Reddit Insights, an AI-powered social listening tool and Conversation Summary Add-ons, a new ad feature that dynamically integrates positive content from Reddit users directly below an advertiser’s creative.

Andy Jassy, President and CEO of Amazon, has been named 2025 Media Person of the Year Award by the Cannes Lions. Past recipients include: Salar Kamangar of YouTube, Jack Dorsey of Twitter, Eric Schmidt of Google, Mark Zuckerberg of Meta and Steve Ballmer of Microsoft.

Global entertainment agency Ralph is running a confession hotline called “CannesFessions” – a tip line where ad industry folks are invited to call in to confess “their funniest, wildest and most cringeworthy festival moments.” Call (+44) 01880 280085 to participate. Don’t worry, Ralph’s “Anonymiser Engine” claims that calls are untraceable.

Amazon is back at the Port this year with its largest activation to date, designed by Salt and Pinch for the third year in a row. This year the theme is blending quiet luxury with immersive storytelling, which came out of research by insights from Amazon Ads’ “Beyond the Generational Divide.”

The study challenges traditional demographic-based targeting, and focuses on brands that build loyalty by uniting audiences through shared passions. The experience starts with a screen-free garden and will feature Rosé and iced coffee fountains, a Prime Video slushie bar, AWS-inspired custom perfumes and Mechanical fortune teller for Amazon Devices. d’ODESZA will be playing on the Amazon stage.

Salesforce will be on the beach featuring will.i.am, Deepak Chopra, Scott Galloway and many more on their stages. They’ll also be serving ice cream and giving that “wind-swept, beach perfect look” in the SharkNinja photo booth.

Meta will have at Hotel Barrière Le Majestic Beach showing off Ray-Ban Meta glasses with product demos, hands-on workshops and conversations aimed on how creators can use AI. Variety has teamed up with Canva Creative Cabana on the beach across from the Hotel Martinez for some high level sessions.

Influential will be back on the beach, this year as part of Publicis Groupe since the acquisition last year.

Pinterest is coming back with its Manifestival, an immersive IRL Pinterest experience, at The Carlton Beach Club. The event will feature a stylescope, a patisserie, a fisherman aesthetic tattoo parlor and DIY Tin Wallet crafting. Stagwell’s Sport Beach will be have sports icons including Mo Farah, Billie Jean King, Megan Rapino, Lauren Betts, Nancy Kerrigan, Candace Parker, Oscar Piastri and many more.

Snap will be at the JW Marriott and La Malmaison again with a focus on the Snapchat Generation – “Gen Z and Millennials who prioritize authentic connections and creative self-expression” – and will include: Sponsored Snaps, Promoted Places and AI-driven AR experiences. 

TikTok is hosting creators at the The Carlton Hotel. LinkedIn is also hosting content at The Carlton as part of the Lions’ new B2B program.

The FreeWheel and NBCUniversal Rendez-Vous on Wednesday night will feature a performance with Ludacris. RTL Beach has yet-to-be-revealed talent performing on Tuesday night.

Brand Innovators will of course return with content on two stages featuring more than 75 CMOs of Fortune 500 companies, as well as some excellent evening events with talent including Wyclef Jean on Tuesday night at Rado Beach. And don’t miss Digital Fight Club, in which agencies go head-to-head from 5:30-7:30 Tuesday and 6-8 Wednesday night.

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The space is designed by Salt and Pinch for the third year in a row. This year the theme is blending quiet luxury with immersive storytelling, which came out of research by insights from Amazon Ads’ “Beyond the Generational Divide,” which is launching Monday, June 16, on the Cannes Lions mainstage.

The study challenges traditional demographic-based targeting, and focuses on brands that build loyalty by uniting audiences through shared passions. The experience starts with a screen-free garden and will feature Rosé and iced coffee fountains, a Prime Video slushie bar, AWS-inspired custom perfumes and Mechanical fortune teller for Amazon Devices.

Brand Innovators caught up with Michael Brown, creative director at Pinch, and Don Strom, co-founder and managing partner of Salt, to discuss just what goes into the making of the Cannes Port Activation.

Left to right: Don Strom, co-founder and managing partner of Salt; Michael Brown, creative director at Pinch

What is the inspiration behind the Amazon Port this year?

To create a space that encourages connection through shared passions, we drew inspiration from France’s iconic fashion houses and the coastal energy of Cannes. The result positions Amazon as a true cultural force, merging historical architectural cues with contemporary design elements that also reflect Amazon’s recent rebrand.

Importantly, we focused on crafting meaningful experiences that go beyond the typical high-gloss activation. This meant building an environment where guests can relax, engage, and exchange ideas naturally, without the formality of traditional meeting setups. The goal was to leave a lasting impression through authenticity, not spectacle.

How does the design play into the brand’s platform?

It all stems from a fascinating piece of research by Amazon called “Beyond the Generational Divide.” The core insight is that people connect more deeply through shared values and passions than by age demographics. Over-segmentation by age can isolate audiences rather than engage them meaningfully.

Our design brings this idea to life through what we’ve called the “Plaza of Passions”—a space where Amazon’s properties like AWS, Prime Video, and Twitch show how they reach audiences by tapping into common interests, rather than focusing on demographic details.

It’s an interesting and strategic shift away from traditional age-based marketing, and one that gave us a rich, creative direction to explore.

How long did it take you to plan this design and what was the process like?

We typically start at the beginning of the year, spending roughly seven months in strategy, ideation, design, production and install. The interesting twist on this year’s rendition, was that the A’maison concept was so well received in the previous year, that we ended up using that as a starting point for this year. While that streamlines some parts of the process, we still have to explore questions like, how does the House of Amazon evolve for this year? How do we keep it fresh and unexpected for guests? How can it adapt to demonstrate some of the ideas that came out of the Beyond the Generational Divide research? 

Adapting and improving the A’Maison layout allowed us to respond to some of the learnings we’d had from the previous year, like guest flow and queuing, generous social spaces, tracking shade and airflow to create more comfortable microclimates. These are things most guests aren’t actively aware of, but it improves their experience. Importantly, it also gave us space to dive into creating a rich and cohesive set of experiences around the properties that will be a real first at Cannes Lions.

How long does it take to build out?

The whole process spans about seven months of pre-production—that’s everything from conceiving and creative development to meticulous planning, research and execution. Then, it all comes to life in just ten intense days onsite, where a team of 40 agency specialists and over 100+ crew members from various backgrounds work around the clock to bring the experience to life. It’s a massive collective effort that feels a bit like building a film set, a luxury boutique and an art installation, all rolled into one. 

Any fun facts on the build out, like how many bottles of rose are in the fountains? How many custom perfumes? How many plants did you have to carry in, etc.? 

Plenty! The experience came to life with 1,628 individual furniture and decor pieces, each carefully selected and custom-made. We brought 156 potted plants to create a lush, green atmosphere, not to mention 250 litres of Rosé that flowed through the now iconic Rosé fountain. Surrounding the Pantiero, we built a massive deck, transforming the space into a seamless blend of Riviera elegance and immersive brand storytelling. Let’s just say, it wasn’t your everyday installation!  

What do you hope visitors take away from this?I hope they feel connected, refreshed and inspired – and most importantly, informed about Amazon’s wide range of offerings. Our goal with this project was to create genuine human connections that go beyond traditional demographic boundaries. At Salt and Pinch, we believe (and we see, time and time again) that meaningful IRL experiences can transcend generational divides and build authentic brand relationships in ways that conventional marketing strategies simply can’t ever achieve. So this was a fantastic opportunity for us to help the brand connect with audiences on a deeper, more memorable level.

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The Cannes Lions, the Oscars of the ad business, kick off next week. While thousands of people are coming to town for thousands of reasons, the core reason for the festival in the first place is to celebrate the best creative in the business.

“We know that world-class creativity can come from anywhere. For business leaders seeking growth opportunities, the global benchmark provides a unique insight into creativity’s power as a catalyst for meaningful transformation and growth,” said Simon Cook, CEO of Lions, in a statement shared with Brand Innovators.

“With submissions from across 96 markets – and significant regional growth from LATAM – we look forward to seeing the breadth of groundbreaking ideas from across the world. We’re excited to see the winning body of work that emerges over the next week as our Juries set the benchmark that will define the future direction for our industry.”

Every night new categories will be honored on the Croisette and we will be covering the winners. Stay tuned to find out what makes a winning creative campaign.

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“The growth and scale of Cannes Lions across the City of Cannes reflects the evolving ecosystem, and it is very purposefully curated so that everyone there can leverage it for their specific needs,” Cook told Brand Innovators. 

This year, the organizers are expecting more than 170 official partners to be activating in Cannes, a slight increase over last year. They expect the number of delegates to be 13,000, about level with last year, but broader.

“For example, last year we had more than 350 brands in Cannes and that number will increase again in 2025. We know that there’s very little silo between creativity and business because the two are inexplicably linked, and that’s why we’re seeing a greater integration of this at the Festival,” he explained.

Brand Innovators caught up with Cook to hear more about what the Lions will look like this year including increased global inclusion, more creators and safe zones.

What big themes do you expect to dominate the Lions this year? 

When it comes to the Festival we base everything we do around the fact that Creativity is a growth driver – for business, people and society. So the focus for 2025 is very much about building on that and putting even more focus on the breadth of business driving initiatives and opportunities. This runs through our awards, content program, initiatives and learning programs – essentially every touchpoint of Lions.

Areas that I think will be big topics of conversation at this year’s Festival include Lions Creators – the bespoke learning experience for the creator economy and the diverse mix of players in that space, which will return to the Festival for a second year giving the full ecosystem of creators a place to convene and learn how to work together to define the future model. As part of this we’ve evolved the existing Social & Influencer Lions. In 2025 it becomes the Social & Creator Lions to recognise Creators’ increasingly important role in the landscape and reflect what’s happening in the industry – Research Nester recently estimated that the creator economy market size is estimated to surpass $600bn by the end of 2036.

On the Awards side it’s worth mentioning B2B here. If we take a step back and think about the broader global macro-economic environment and add that to some of the shifts that we’re tracking, we can see that B2B continues to be on the rise. The Brand Finance’s Top 150 B2B Brands index for 2024 shows that the top 100 B2B brands grew their equity by 10%, totaling a quarter of a trillion dollars compared to 2023, and we also can’t ignore that B2B brands account for nearly half of the Global 500, which includes both B2B and B2C. When we introduced this specialist Lion in 2022 it was about raising the creative bar in this area and elevating the discipline. For 2025, the categories are designed to reflect the full breadth of this exciting and evolving space.

Retail Media is another area where we’ve seen a rise. In our recent WARC Media global ad spend forecast, global retail media is forecast to be the fastest growing channel across 2024-2026 with spend predicted to overtake linear TV by 2026. To acknowledge this we’ve introduced a dedicated sub category for it in both the Media Lions and Creative Commerce Lions. This sub-category will recognise work that strategically harnesses retailer-owned channels to engage consumers at crucial decision-making moments, using targeted insights to enhance brand relevance and drive measurable business outcomes.

How did you decide on Apple being creative marketer of the year?

The Creative Marketer of the Year is an honorary Award which we give annually. As champions for creativity, what’s important to us is that we continue to equip participants with the tools, data, and evidence they need to connect creative marketing with the boardroom growth agenda. So this Award is about recognising and spotlighting a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time and that is being bold, brave and pushing boundaries – creatively and commercially Apple has fostered a culture that prioritises creativity and innovation, and that shows up in its deep understanding of meaningful marketing. As part of its culture, it’s clear that Apple’s leadership encourages the kind of thinking necessary to create marketing content that connects with people in a uniquely emotional way. It’s all testament to a brand that has an unwavering commitment to creativity that is rooted throughout the business.

I see you expanded your global representation at the festival this year, how many countries are being represented and why this push to expand globally?

We’re expanding this commitment so that we can ensure that the Festival represents society rather than reflecting the industry. It’s about setting a standard that Cannes Lions is not only a celebration of creativity but also a destination for everyone in the business of creativity. Everyone is aware of the business case, our priority is addressing the moral case for Equity, Representation and Accessibility (ERA) – fostering a more equitable and inclusive industry for all.

We’re continuing our ERA Programme this year which is designed to foster a global representation of talent within the creative industry by giving underrepresented recipients the opportunity to experience Cannes Lions, engage with the global industry and celebrate groundbreaking creativity. For the 2025 programme, LIONS has allocated €2m worth of complimentary Festival passes, with a focus on the Global South, to individuals and communities from 28 countries. We look forward to welcoming everyone to Cannes in June.

We’re also bringing new Country Pavilions to Cannes Lions this year to drive a greater global representation of countries. We know that creativity is an overpowered economic growth lever and we believe that countries, governments, policy makers, associations and brands all have an opportunity to supercharge their respective creative economy by showcasing their capabilities, learning from each other and driving new relationships and best practices at Cannes Lions in front of some of the most influential minds in the industry.

It’s also important in our Awards too – the truly global nature of them is incredibly significant. We receive entries from more than 90 markets annually, and this year our Jury includes representatives from 79 markets, including first-time participation from Ivory Coast and Kazakhstan. Our rigorous judging process and the calibre and range of expertise of the people on the Jury helps highlight creativity’s power as a catalyst for meaningful business transformation. 

I saw there are new Safe Zones this year? Can you talk about how these spaces will support attendees?

As part of our ongoing commitment we will have designated Safe Zones across the Festival, each staffed by trained safeguarding professionals. Our Safe Zones will provide confidential spaces available to anyone who feels uncomfortable, in need of support, or would like to seek the advice of a safeguarding professional. They are going to be open 22 hours a day (8:30am-6:30am) and the locations for the safe zones can be found on the official Cannes Lions festival app. Additionally, the City of Cannes has numerous ‘Alert Buttons’ throughout the City — these are discreet, easily accessible tools that connect directly to local police and emergency services for immediate assistance. We will include precise locations in the official Cannes Lions Festival app and also in the inclusivity guide.

We’re also really pleased to continue our partnership with the Empower Café. It’s a place to connect but it’s also a welcoming, inclusive hub where wellbeing and psychological safety come first. The team that are based there are briefed in safeguarding and equipped to escalate issues appropriately.

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Thousands of brands are headed to the South of France next week for the biggest industry event of the year: Cannes Lions. 

There will be 170 official partners activating in Cannes and an estimated 13,000 delegates in attendance, per the festival. This year, the festival is looking to be even more global, more diverse and more safe. They are launching Country Pavilions to drive deeper global representation and they have doubled the amount of free passes given to underrepresented communities and they have launched safe spaces with mental health resources around town open all night.

Apple will be honored as Creative Marketer of the Year. And dozens of other brands will be honored with Lions Awards ranging from out-of-home to digital in categories from pharma to CPG. Expect to see excellent creative in the Palais, the big tech companies taking over the beaches and the CMOs of Fortune 500 companies cruising the Croisette talking about AI, agency consolidation and tariffs. 

“The growth and scale of Cannes Lions across the City of Cannes reflects the evolving ecosystem, and it is very purposefully curated so that everyone there can leverage it for their specific needs,” said Simon Cook, CEO, Cannes Lions. “So, for example, last year we had more than 350 brands in Cannes and that number will increase again in 2025. We know that there’s very little silo between creativity and business because the two are inexplicably linked, and that’s why we’re seeing a greater integration of this at the Festival.”

Paul Woolmington, CEO at Canvas Worldwide, noted that the festival is “always a six ring circus of vital divergent topics critical to the future of our industry,” he said, noting that this year attendees will be discussing “the continuing atomization of brand storytelling techniques, platforms, mediums, technologies, data insights, attribution, KPIs and not least craft skills needed today.” 

“We are at that fifth wave of change, the human agentic age with fundamental implications to our industry with AI in almost every conversation but what does it mean for our industry and skills to be human in the age of AI,” added Woolmington. “We have data tech and algorithms but what does it mean to have soul?”

As a lifelong learner and someone who’s super inquisitive, Vanessa Wallace, chief marketing officer of Savage + Fenty is looking forward to learning more about AI. The long time Nike veteran, who will be attending the event for the first time this year told Brand Innovators that the event is “an incredible opportunity to build, to network, but then also to grow. The other thing is to learn more about how AI can be a lever and a tool that enhances our creativity and deepens our storytelling.” 

GoDaddy’s chief marketing officer Fara Howard, is also thinking about AI. “I hope to learn how other marketers are integrating AI into their marketing efforts,” she said. “I am hoping to be inspired by creativity that extends beyond traditional media and I am hoping to hear about different team’s creative processes – how they’re capturing the attention of a distracted audience and how they’re employing AI and technology into their storytelling while retaining humanity.”

“AI is reshaping what’s possible and redefining the role of the modern marketer,” added Rhonda Hiatt, global CEO, M+C Saatchi Consulting/CEO at CLEAR. “And this will unleash a new wave of creativity. But, this will not just be about creativity in the traditional sense. All the talk will be about those who master the art of balance: ideas that move culture and the bottom line. Expect the rise of performance-fueled creativity, where emotional storytelling meets measurable impact.” 

The festival has always been about creativity. And yet as technology evolves, so too does the definition of creativity to support the current media landscape.

“We’re entering an era where creativity is about more than innovation – it’s about emotional resonance,” said Monica Austin, chief marketing officer of Blizzard Entertainment. “The best creative work helps people to feel seen and heard, allows them to build meaningful connections, and invites them to explore what’s possible in both real and online worlds. The trends of authenticity and the power of creator voices fit beautifully into this evolution—as well as how we like to operate at Blizzard—and I’m looking forward to hearing different perspectives and approaches towards these topics.”

“Creativity is at the heart of what a continuum of math and magic,” added Howard. “The expectation is that you bring creativity that fuels the business and that your audience cares about…Creativity and storytelling is a way to transcend what is permeating our news feeds and bring joy and momentum to the inertia that surrounds us.”

Since technology is driving the inertia, expect to see many of the key adtech players around town from with yachts near the Palais and suites at the Hotel Carlton. 

“At Cannes Lions this year, we expect the spotlight to be on the growing pressure CMOs face to deliver measurable business results in an increasingly fragmented media ecosystem. With audiences dispersed across countless channels and formats, the challenge lies in creating cohesive, effective campaigns that not only capture attention but also drive outcomes,” said Erin McCallion, chief marketing officer at Perion.

“There’s a buzz and an excitement about Cannes this year that I think far surpasses the last few years,” said Bill Wise, CEO of Mediaocean. “There’s a lot going on, from AI to the breaking up of Google. So much market share has gone to big tech and now the world is recognizing that independent ad tech companies matter.” 

Wise noted this year his company is spending more than they ever had because “there’s no better conference that drives more senior relevant people.” 

“You don’t see this level of CMOs at any other conference,” he added. “There’s a direct link between the investment and the ROI so companies are spending a meaningful amount of their event budgets on Cannes.” Wise added that it wasn’t about the big parties but instead it’s about having the right dozen people in the room.

But that won’t stop the big parties from happening around town. Amazon will be back at the Port. Yahoo will have Diplo performing at their beach. NBC Universal is hosting a performance with Ludacris. Meta, Microsoft, RTL, Stagwell, Influential, Spotify are among those returning to the beach.

“Spotify Beach at Cannes Lions is where creativity meets culture, IRL. This year, we’re bringing together leading voices, immersive moments, and unforgettable experiences that showcase how creativity doesn’t just live on Spotify, it thrives,” said Bridget Evans, global head of advertising business marketing, Spotify. “Spotify is truly a place where creators connect, fans discover, and ideas turn into impact. For brands, we’re making it easier than ever to tap into this creative energy with our in-house consultancy AUX, new tools like Gen AI Ads, and the expertise of our Creative Lab team to build work that hits the right note and truly connects with our audience.”

Pinterest is coming back with its Manifestival, an immersive IRL Pinterest experience, at The Carlton Beach Club. The event will feature a stylescope, a patisserie, a fisherman aesthetic tattoo parlour and DIY Tin Wallet crafting. Snap will be at the JW Marriott and La Malmaison again with a focus on the Snapchat Generation – “Gen Z and Millennials who prioritize authentic connections and creative self-expression” – and will include: Sponsored Snaps, Promoted Places and AI-driven AR experiences. 

Monday-Thursday, we will host the Brand Innovators Marketing Leadership Summit at Rado Beach. We’ll have content Monday-Wednesday at  the Caffe Armani. Top agency CEOs will spar at the Digital Fight Club at our beach Tuesday and Wednesday evenings 6-8pm. We will also be hosting CMOs at the exclusive LVMH Villa throughout the week. Wyclef Jean will perform at the beach on Tuesday night (invitation only).

See you on the Croisette!

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Lucky for her, she spent almost two decades at Nike and joined Savage X Fenty, Rihanna’s body positive lingerie brand, as chief marketing officer almost a year ago. “One of the things that really connected me to this brand is being a purpose-driven brand,” says Wallace. “A lot of the work I did at Nike was really core to my soul and who I am as a person. I was really fortunate to find that opportunity within Savage X that let me expand that on a much bigger platform.” 

Savage X Fenty was founded by the pop singer in 2018 with the aim to redefine the category. The company makes products that are designed to be both comfortable and attractive and they are made in a wide range of sizes.

“We’re not just marketing lingerie or lifestyle apparel, we really are a movement. How can we connect with individuals around that bold inclusivity, around that confidence and self-expression,” explains Wallace. “How can we be that platform for others and voices that are seen and unheard?”

Wallace is heading to Cannes for the first time ever next week and she couldn’t be more thrilled about the opportunity. “As a lifelong learner and being someone who’s super inquisitive, it is a great opportunity to learn from my colleagues,” says Wallace. “It’s an incredible opportunity to build, to network, but then also to grow. The other thing is to learn more about how AI can be a lever and a tool that enhances our creativity and deepens our storytelling.”

Catch Wallace at the Brand Innovators Culture Shifters event on Wednesday morning at the Rado Beach. Brand Innovators caught up with Wallace from her office in Los Angeles to talk about building a challenger brand with celebrity leadership, championing inclusivity and what she is looking forward to at Cannes.  This interview has been edited for length and clarity. 

How do you lean into being a challenger brand with celebrity leadership to connect with audiences?

When Savage X Fenty was launched in 2018, it disrupted the marketplace. It disrupts the industry by being really bold about what inclusivity looks like. With Rihanna as our brand visionary and chief founder, she really wanted to impress upon the fact that everybody had a place in our brand.

Rihanna, who is a cultural icon, a fashion icon who has an incredible ability as a creative and a business person to understand trends, to help us translate how to connect to consumers and stay at the forefront of cultural conversations. I think the great thing about this brand is that we’ve continued to evolve as Rihanna has evolved. She was just a singer and then a business person, and now she has embraced motherhood.

We’ve been able to attract new consumers as we’ve continued to grow the business and the brand as she has gone through. One of the first forays into the brand doing that was when we launched maternity as she was a first-time mom. It met consumers where they were. Last August, as she then became a mom of two, we launched a product called ‘Soft N’ Savage, and it was all about the sensual ease. It had technology around marshmallow foams. It’s one of my tried and true go-to bras because it is that comfort and support that you need, but everyday sensual sexiness.

Last year, we also embraced Rihanna as a boy mom. She affectionately calls herself a soccer mom of two. So we cast her on our holiday family PJs campaign. We started off really sharp about being that bold disruption and who we are as a brand and what our values are. Rihanna at the helm helps us continue to stay a part of cultural conversations and push the industry forward. 

Can you talk about how championing inclusivity helps drive innovation?  

It is a cornerstone of our values. We don’t see champion inclusivity as just the right thing to do. It is a catalyst for innovation and how we see and project our long-term growth. The U.S. lingerie marketplace is about $16 billion. What we found is it gives us the opportunity to continue to evolve as a brand. We offer 47 bra sizes.

When we talk about that commitment to bold innovation across every touch point, we’re always obsessing over fit. What fabrications are both comfortable and sexy? We are being really unique about what everyday sensuality and everyday comfort looks like. It pushed the team to figure out how we could make a bra that was both sensual, but then also very comforting.

As we continue to grow as a brand, we definitely had gender neutral styles, but we wanted to make sure that we brought him along for the journey too. As you think about innovation and connecting to consumers and new and different ways, last February, we launched our men’s lifestyle loungewear. We launched with brand ambassador, Marcus Stroman, who is a New York Yankee. It met that loungewear meets sportswear vibe. And so we were able to bring new consumers in. We’re always trying to position ourselves as a brand that is championing diversity and inclusivity. With that as a sharp point, it helps us think about innovation, whether it’s our communication, marketing or product design.  

Can you talk about what you learned at Nike that you apply in your current role? 

I spent nearly two decades at Nike and there were many lessons. One is the core belief around consumer insights and innovation and how you leverage those insights to drive plans and drop product innovation. That’s one of the things that really connected me to the Savage X Fenty brand. 

There’s also something around the art of storytelling and building stories that are emotive.

We want to work for brands that not only offer product solutions, which are really important to consumers, but also appeal to them on a much deeper level. This next generation spends their dollars based on their values and companies that align to those values. At Nike, I was privileged to develop that art and science approach to marketing that is really helpful.

And last but not least, I’m passionate about the intersection of inclusivity and women’s sports and championing these opportunities. As we continue to grow, what I’m excited about is how we connect sports heroes in one light, but then show how they can be bold and confident, both on and off the court, as well as in their everyday style. 

We’re going to Cannes, which is the festival of creativity, essentially. Can you tell me how you’re thinking about creativity in 2025?  

Valentine’s Day is our Super Bowl and we ran a campaign around that holiday called “Love Your Way.” It celebrated love in all forms – romantic, platonic, familiar and self-love. It was led by Rihanna, who is our modern day Cupid. We were able to bring a diverse cast of individuals to life in this campaign. It starred Kordell Beckman and Serena Page from Love Island, two models and creatives RJ King and his partner and TikTok sensations Hayley and Jules LeBlanc.

Our creativity comes from our community. We really get inspiration there. Not only does Rihanna continue to inspire us from a muse and visionary perspective, but we always want to make sure that we’re at that cross section of celebrating our communities. How do we give them a voice to be bold and disruptive? But then also celebrate with them. There was a designer that we were able to highlight around AAPI Heritage Month. It’s really authentic to who we are in terms of telling those stories. I continue to look forward to tools and ways that make us sharper. Our core values are always to make sure that we put our community at the center of the storytelling and what we do.

As an e-commerce-first business, how are you working with retailers like Galeries Lafayette, Nordstrom and so forth to really get the products in the hands of consumers?

We launched all of those partnerships last August and so they’re still relatively new. We’re getting some learnings of what works in those channels of distribution. How do we communicate our brand value and our brand proposition when it’s not in our own stores or on our own sites? It gives us a great opportunity to scale our brand and be in the path of consumers who aren’t necessarily as familiar with Savage X Fenty.

What’s been really deliberate about us and what we’ve been thinking through is how do we show up consistently no matter where a consumer enters us, whether it’s on their phone, or they’re in one of our doors or our partners doors. We are a brand that wants to meet consumers where they’re at and we’re growing, continuing to grow what we call our micro-influencer. It’s the everyday consumers who love our brand back to that authenticity, who we give them the license to tell our story on their own channels, in their own voice and that helps us to remain authentic.

The post CMO of the Week: Savage X Fenty’s Vanessa Wallace appeared first on Brand Innovators.

“With more than 7 billion people in the world, that is a tremendous number of moments to consider,” said Pritchard, during a presentation at the Cannes Lions last week. “You may be surprised to find out that when it comes to daily use of personal care products, people can experience a lot of struggles that are associated with them, which opens up interesting ways to dramatize problems to be solved and demonstrate unique ways to solve them with superior performing products.” 

For instance, in the past week, 50% of parents have experienced waking up in the middle of the night to change their baby’s diaper. Less than half the people are satisfied with the stain cleaning performance of their laundry detergent, 20% of dishwashing loads have a dish that didn’t get cleaned, so it has to be washed again. Only 1 in 10 women claim to be having a great hair day on any given day.

The CPG giant –whose brands include Pampers, Always, Lenor, Tide, Ariel, Dash, Fairy, Dawn, Cascade, Bounty, Charmin, Head & Shoulders, Pantene, Olay, Secret, Old Spice, Crest, Gillette, Venus – takes these challenges into account when developing campaigns. For instance, a Head & Shoulders campaign that highlights that people who use the product don’t actually have dandruff (since the shampoo is working) and a Lenor ad that addresses the musty smell that can come with clothes dried indoors. 

“We’re at another inflection point in the creative industry with our next leap of technology powers available at our fingertips, but sustained growth is only going to be possible when we harness that power in ways that deliver superior innovation and creativity,” said Pritchard.

“When we focus on serving people with better offerings that delight them and provide more value in their daily lives and when we unlock the humanity that we all have inside of us every single day to bring forward the power of creative ideas,” he continued.

“How to make that happen is right here in front of us. Finding creativity in everyday moments, where brands matter and where brilliant creative brand ideas make those everyday moments matter more.” 

Pritchard proposed three actions for brands and agencies to consider when developing creative.

1. Find those everyday moments that matter.

“That means getting out from behind your computer and spending time with the people that your brand serves. And for our brands, it’s visiting people in their homes where they shop to observe actual behavior in how they experience our products. It requires human interaction to get the true essence of the moment, like the first whiff of that clean, fresh laundry. The importance of a smooth shave when kissing your adorable little grandson or granddaughter. Or the wonderful feeling of that soft, fresh pillow and sheet after a long day. Human moments are the ones that matter.”

2. Find out how your brand matters in those moments. 

“How does it help you get the job done? Is there a problem they can uniquely solve? Is there a way that using the brand naturally fits into the situation and makes it just a little bit better? Now, it’s important to define how the brand provides a tangible and noticeably superior performance benefit. Like clothes that are fresh and clean as they’re dried outdoors, the cleanest closest shave, irresistible softness and comfort from your favorite fabrics. But you’ll also have to think expansively about how your brand contributes to emotional outcomes and how they make you feel.” 

3. Find the magic of a creative brand idea to make those moments matter more.

“It’s where both sides of the brain come together to combine logic and feeling. Now, how do you know when you’ve landed the idea? Your spine tingles. Some call it the chills or the goosebumps. It’s that physiological reaction where something really touches you. Logic connects the dots in your brain, and emotion is what makes you feel it in your heart and your soul. And a reminder, and I know you know this, but even with all the technology that’s available to us, the answer will not be found in the data or the algorithms. The answer is in the idea, which comes from the heart and the soul. AI doesn’t get the spine tingles. Humanity matters.”

The post P&G’s Marc Pritchard: “AI doesn’t get the spine tingles. Humanity matters.” appeared first on Brand Innovators.

Titanium Grand Prix

DoorDash (Retail)

All The Ads

Weiden + Kennedy, Portland/Superette, San Francisco

Titanium

JC Decaux (Media)

Meet Marina Prieto

David, Madrid

Titanium

DP World

The Move to -15 

Edelman, London

Titanium

XBox (Entertainment)

The Everyday Tactician

MCann, London

AUDIO AND RADIO

Use of Radio as a Medium

Grand Prix

Specsavers (Hearing Tests)

The Misheard Version

Golin, London

Silver

Budweiser (Beverage)

Uninterruptad

DDB Creative, Sao Paolo

Use of Audio and Radio Technology

Silver

Baileys (Beverage)

Soundscales

VML London/VML New York

Branded Content/Podcasts

Bronze

Pedigree (CPG)

Tail Orchestra

BBDO New York

Audio-Led Creativity

Bronze

Siemens Healthineers

Magnetic Stories (Magnetic Resonance Imaging)

Area 23, New York

Use of Music

Gold

Specsavers (Hearing Tests)

The Misheard Version

Golin, London

Budweiser (Beer)

Uninterruptad

DDB Creative, Sao Paolo

Sound Design

Dew BattleBronze

Mountain Dew (Beverage)

Dew Battle

BBDO Guerrero, The Philippines

Script

Gold

Halls (CPG)

Breathe Through It

David, Madrid

Gold

Sandoz Deutschland/Hexal (Beverage)

Otter

Serviceplan, Munich/Serviceplan, Brussels

Single Market Campaign

Silver

Heineken (Beverage)

Pub Museums

Le Pub, Milan/Publicis Dublin

Social Behavior and Cultural Insight

Silver

The General (Insurance)

The Sound Studio

Energy BBDO, Chicago

Bronze

McDonald’s (Fast-Food)

No Smiles

TBWA/Hakuhodo, Tokyo

Bronze

Heinz (Ketchup)

Ketchup Insurance

FP7 McCann, Dubai

Bronze

Billboard (Media)

Rock DNA

ALMAPBBDO, Sao Paulo

Use of Humor

Bronze

Halls (CPG)

Breathe Through It

David, Madrid

Market Disruption

Bronze

Coca-Cola (Beverage)

The Universal Language of Coca-Cola

Gut, Buenos Aires

Consumer Goods

Silver

Pot Noodle, Unilever (CPG)

Sorry for Slurping

adam&eveDDB, London

Healthcare

Silver

Specsavers (Hearing Tests)

The Misheard Radio

Golin, London

Automotive

Bronze

Mercedes-Benz (Automottive)

The Iconic Playlilst

TBWA/Paris

Consumer Services/B2B

Bronze

The General Insurance (Insurance)

The Sound Studio

Energy BBDO, Chicago

Not for Profit/Charity/Government

Bronze

NO LINK

World Vision France (Humantarian Cause)

Wedding

Steve, Paris

FILM

Consumer Goods

Gold

Apple (Electronics)

Relax: Tractor

Apple, San Jose

Gold

Axe/Lynx (CPG)

Robbery

Lola MullenLowe, Madrid

Silver

H20H (Beverage)

Gesticulators

Isla Republica

Buenos Aires

Bronze

Prism+ (Entertainment)

As Close As You Can Get

MullenLowe, Singapore

Bronze

Colgate (CPG)

The Boxer

Soho Square, Bangkok

Travel, Leisure, Retail, Restaurants & Fast Food

Silver

Floward 

The Mobster

Floward MENA DUBAI UAE, Dubai/Good People Films, Dubai

Media/Entertainment

Silver

General Entertainment Authority (Entertainment)

Rumble

Droga5, New York

Consumer Services/Business to Business

Grand Prix

Orange (Media)

Women’s Football

Marcel, Paris

SIlver

Uber (Retail)

Uber One ‘Best Friends’

Mother, London

Bronze (Campaign)

Progressive Insurance (Financial Services)

Social Listening, Fast Casual, Letting Go

Arnold Worldwide, Boston

Not-for-Profit/Chairty/Government

Silver

Sandy Hook Promise (Non-Profit)

Just Joking

BBDO New York

Silver

Frontline 19 (Non-Profit)

Sicker than the Patients

adam&eveDBB, London

Online FIlm Sectors:

Consumer Goods

Gold

Apple (Electronics)

Fuzzy Feelings

TBWA Media Arts Lab, Los Angeles

Bronze

Adidas Originals (Apparel)

We gave the world an Original, You gave us a thousand back

Johannes Leonardo, New York

Bronze

Apple (Electronics)

Shot on iPhone Hurricane Ramirez vs. La Pinata Enchilada

TBWA MEdia Arts Lab, Los Angeles/TBWA Media Arts Lab Mexico City

Healthcare

Bronze

Cera Ve

Michael Cera Ve

Ogilvy PR, New York

Travel, Leisure, Retail Restaurants & Fast Food Chains

Silver

Cafe Joyeux (Restaurant)

47

Klick Health, Toronto

Bronze

Sydney Opera House (Leisure)

Play It Safe

The Monkeys/Accenture Song, Sydney

Bronze

Copenhagen Metro

Whoops

Accenture Song

Media/Entertainment

Silver

Canal+

Super

BETC, Paris

Silver

What’s App (Media)

We Are Ayenda

Creative X, Palo Alto/Modern Arts, Lost Angles/Creative X, Los Angeles

Bronze

Channel 4

Channel 4 Idents

4Creative, London

Consumer Services & Business to Business

Bronze

Telenor (Telecommunications)

Missed Calls

Nord DDB, Stockholm

Not-for-Profit/Government/Charity

Gold (Campaign)

RSF

The First Speech, Russia; The First Speech, Turkey; The First Speech, Venezuela

Innocean Berlin

Silver

Evoka

Rise

Black Dog Films, London/Evoka Foundation, London

Bronze

Coordown

Assume That I Can

Indiana Production Company, Milan/Small, New York

Viral Film

Silver

Under

The Square Meter

Heimat/TBWA, Berlin

Gold 

The Blaze

Madly/The Poem – The Blaze

Iconocla St., Paris

Silver

Film Fest Gent

Film Fest Gent 2023

Czar Brussels

Silver

Apple, Inc.

The Underdogs: Swiped Mac

Smuggler, Los Angeles/Apple, San Jose

Bronze

Coordown

Assume That I Can

Indiana Production Company, Milan/Small, 

Bronze

Jindal Steel and Power

Jindal Steel – The Steel of India

Early Man Fllm PVT Ltd., Mumbai/Kondurka R Studio

Bronze

Channel 4

C4 Idents 2023

Art Practice, London/4Creative, London/Art

Bronze

RSCPA (Non-Profit)

Respect

Somesuch, Los Angeles/AMV BBDO

Script

Silver

Apple (Electronics)

Album Cover (Long Form)

Apple, San Jose

Silver

AICP

Museum Worthy

O Positive, Santa Monica/BBDO New York

Bronze

Apple (Electronics)

Waiting Room

TBWA/Media Arts Lab, Los Angeles

Bronze

Apple (Electronics)

Fuzzy Feelings

TBWA/Media Arts Lab, Los Angeles

Hungry Man, London/Passion Pictures, London

Bronze

HSBC (Financial Services)

Succession

David, Buenos Aires

Casting

Silver

Apple (Electronics)

Album Cover (Long Form)

Apple, San Jose

Silver

Apple (Electronics)

Another Birthday

TBWA/Media Arts Lab, Los Angeles

Bronze

Egale

Help US Remain

Cossette, Toronto

Bronze

Axe/Lynx (CPG)

Robbery

Lola MullenLowe, Madrid

Production Design/Art Direction

Grand Prix 

Hornback D.I.Y./Home Improvement Superstores

The Square Meter

Heimat/TBWA, Berlin

Bronze

General Entertainment Authority

Rumble

Droga5, New York

Bronze

Renault (Auto)

Renault – The Climb

Publicis Conseil, Paris

Cinematography

Gold

The Blaze

Madly/The Poem – The Blaze

Iconoclast, Paris’

Silver

Hornback D.I.Y./Home Improvement Superstores

The Square Meter

Heimat/TBWA, Berlin

Silver

Magnum Ice Cream (CPG)

Find Your Summer

Lola MullenLowe, Madrid

Bronze

Nike: Patta

Barca, Patta & Nike Bring Together That Blaugrana Feeling

Inconoclast, Los Angeles

Bronze

RSF (Non-Profit)

The First Speech, Russia

Innocean, Berlin

Use of Original Music

Gold

Real Club Celta

Oliveira Dos Cenanos

Real Club Celta, Vigo/Visit Little Spain, Madrid

Silver

Sydney Opera House

Play It  Safe

The Monkeys, part of Accenture Song, Sydney

Use of Licensed/Adapted Music

Silver

Apple (Electronics)

Relax: Tractor

Apple, San Jose

Silver

SiriusXM (Entertainment)

A Life in Sound

Uncommon, London

Bronze

Apple (Electronics)

Don’t Let Me Go

Apple, San Jose

Bronze

General Entertainment Authority (Entertainment)

Rumble

Droga5, New York

Achievement in Production

Gold

Hornback D.I.Y./Home Improvement Superstores

The Square Meter

Heimat/TBWA, Berlin

Gold

Channel 4 (Entertainment)

C4 Idents 2023

Art Practice, London/4 Creative, London

Bronze

Renault (Auto)

Renault – The Climb

Publicis Conseil, Paris

Editing

Silver

Kruger

Kruger – Love is Messy

Nimiopere, Toronto/Broken Heart Love Affair, Toronto

Silver

Colgate (CPG)

The Boxer

Soho Square, Bangkok

Silver

Jindal Steel and Power (Utility)

Jindal Steel: The Steel of India

Early Man Film PVT Ltd., Mumbai

Bronze

RCA Records

Mama’s Eyes

Trim Editing, London/RCA Records, London

Bronze

Moderna Inc. (OTC)

Ashe Versus

The Youth Curitiba/TBWA/Health Collective, Sao Paulo

Color Correcting/Grading

Bronze

Addidas (Apparel)

Super Star

Company 3, London/Johannes Leonardo, New York

Sound Design

Silver

Channel 4 (Entertainment)

Channel 4 Idents

String and Tins, London/4 Creative, London

Bronze

Greenpeace (Non-Profit)

Whoever Breathes Needs the Sea

Farner PR, Zurich

Animation

Gold

Moderna Inc. (CPG)

Ashe Versus

The Youth Curitiba/TBWA/Health Collective, Sao Paulo

Bronze

Apple (Electronics)

Fuzzy Feelings

TBWA/Mediarts Lab, Los Angeles

Visual Effects

Silver

Channel 4 (Entertainment)

Channel 4 Idents

String and Tins, London/4 Creative, London

INDUSTRY CRAFT

Grand Prix (Photography; Print & Publishing)

Frankfurter Allgemeine Zeitung (Newspaper)

Scholz & Friends, Berlin

Typography: Brand & Communications Design

Silver

Bronze

MullenLowe Global (Agency)

MullenLowe Global Rebrand

Mullen Lowe U.S, New York

Silver

Royal Ontario Museum (Museum)

ROM’s Immortal Timeline

Leo Burnett, Toronto

Bronze

Protype Studio

Zael 0 The Disappearing Font

Leo Burnett, Dubai

Art Direction: Brand & Communications Design

Gold

https://www.youtube.com/watch?v=rtGFWdaHeTY&pp=ygURQ2hhbm5lbCA0IGlkZW50cyA%3D Channel 4 (Entertainment)

Channel 4 Idents

4 Creative, London

Gold

Coca-Cola (Soda)

Thanks for Coke – Creating

VML New York/VML Kansas City/VML Sao Paulo

Gold

Coca-Cola (Soda)

Recycle Me

Ogilvy, New York

Bronze

Alexander Monro Hospital & Breast Care Foundation (Healthcare)

The 26 Signs

TBWA/Nebcok, Amsterdam

Bronze

V&A (Museum)

If You’re Into It, It’s in the V&A

adam&eve DDB, London

Art Direction: Outdoor

Silver (Campaign)

Oatly (Beverage)

Rue Des Archives, Place Edmont, Rue de La Fontaine Au Roi

Oatly Department of Mind Control, Malmo

Silver (Campaign)

NBA (Entertainment)

Jordan 23, Shaq 34, Kobe 8, Lebron 6

Leo Burnett, Dubai

Silver

British Airways (Alirlines)

Windows

Uncommon, London

Bronze 

Apple (Electronics)

Bigger Christmas Trees

TBWA/Media Arts Lab, Los Angeles & London

Bronze

Salgueiro Urhi Yanomami

Hutukara

Academicos Do Salguierio, Andaria/DM9, Sao Paulo

Art Direction: Print & Publishing

Silver (Campaign)

Kanazawa High School, Sumo Tournament

Reach for the Summit A, Reach for the Summit B, Reach fo the Summit C

Dentsu Inc., Tokyo

Silver

Frankfurter Allgemeine Zeitung (Newspaper)

The 100th Edition

Scholz & Friends, Berlin

Bronze

Bradesco Seguros & Goma/Empregue Afro & Museu Afro-Ufba

Blacklights

Alma BBDO, Sao Paulo

Illustration: Brand & Communications Design

Silver

Aster (Healthcare)

Impossible Journey

Area 23, New York

Bronze

The Hoshi Awards (Entertainment)

Departures to Countless Futures

Dentsu, Inc., Tokyo

Bronze

Ad Museum Tokyo (Museum)

It Works.

Dentsu Inc., Tokyo

Illustration: Print & Publishing

Bronze

Apple (Electronics)

The Lost Voice

Apple, San Jose

Photography: Brand & Communications Design

Gold

NBA (Entertainment)

The Great Indian Dunk

Leo Burnett, Dubai

Bronze

Yotkan Ancient City In XinJiang, China

Magnificent

The Nine, Shanghai

Photography: Outdoor

Magnum Ice Cream (Food)

Find Your Summer

Lola MullenLowe, Madrid

Copywriting: Outdoor

Bronze (Campaign)

Chicago International Film Festival (Entertainment)

Triumph, Sequel

Ogilvy, Chicago

Copywriting: Print & Publishing

Bronze

Robert Capa Contemporary Photography Center

1943

Innocean Berlin

Bronze

World Vision France (Non-Profit)

Unshowable

Steve, Paris

Silver (Campaign)

Kinokuniya (Books)

Fake Readers, Full Stops, Filler Words

Saatchi & Saatchi ME, Dubai

ENGAGEMENT

Creative B2B

Cross-Channel Storytelling

Bronze

Heinz (CPG)

Ketchup Fraud

Rethink, Toronto

Gold

Coca-Cola (Beverage)

Thanks for Coke – Creating

VML New York, VML Kansas City, VML Sao Paulo

Brand Experience

Gold

Heineken (Beverage)

Pub Museum 

Le Pub Milan/Publcis Dublin

Innovative Use of Content

Siemens Healthineers (Healthcare)

Magnetic Stories

Area 23, New York

Bronze

Spotify (Entertainment)

Spread Beats

FCB New York

Targeting & Engagement

Bronze

Volkswagen & Livelo

Truckernapp

Almap BBDO, Sao Paulo

Long-Term Brand Building

Bronze

Heineken (Beer)

Backing the Bars

Le Pub, Milan

Breakthrough on a Budget

Bronze

JC Decaux (Media)

Meet Marina Prieto

David, Madrid

Corporate Purpose & Social Responsibility

Silver

DP World 

The Move to -15

Edelman, London

Silver

Mastercard (Financial Services)

Room for Everyone

McCann Poland, Warsaw

Craft in B2B

Silver

Coca-Cola (Beverage)

Thanks for Coke – Creating

VML New York, VML Kansas City, VML Sao Paolo

Silver

Spotify (Streaming)

Spread Beats

FCB New York

Influencer Marketing

Grand Prix

JC Decaux (Media)

Meet Marina Prieto

David, Madrid

CREATIVE DATA

Data-Enhanced Creativity

Grand Prix

Mastercard (Financial Services)

Room for Everyone

McCann Poland, Warsaw

Gold

Gatorade (Beverage)

Turffinder

Leo Burnett, Mumba

Silver

XBox (Entertainment)

The Everyday Tactician

McCann, London

Data-Driven Consumer Product

Bronze

NotCo (Food)

Not Turtle

Gut, Miami

Data Storytelling

Gold 

Siemens Healthineers (Healthcare)

Magnetic Stories

Area23, New York

Data Visualization

Gold

ASDRA (Non-Profit)

Absurd Promises

VML Buenos Aires

Bronze

DASA Integrated Health System (Healthcare)

Blood Aid

DM9, Sao Paolo

Bronze

Spotify (Entertainment)

Spread Beats

FCB New York

Data Technology

Silver 

Banco del Pacifico

Gamer Loan

Paradais DDB, Guayaquil, Ecuador

Use of Real-Time Data

Silver

PetPace

Animal Alerts

Serviceplan, Munich/L&C New York

Bronze

Veolia

Pulse of Nature

Famous Grey, Brussels

Data Integration

Bronze

Rip Curl

Rip Curl Virtual Pro

VML, Sydney

DIRECT

Consumer Goods

Gold

Darty

Darty – Long Lasting Reviews

Publicis Conseil, Paris

Silver

Consul Washing Machines (Appliances)

Clean Sponsorship

DM9 Sao Paulo

Bronze

Heinz Ketchup (CPG)

Heinz Ketchum and Seemongly Ranch

ReThink, Toronto’

Healthcare

Bronze

DASA Integrated Health System (Healthcare)

Blood Aid

DM(, Sao Paolo

Automotive

Gold

Renault (Automotive)

Renault – Cars to Work

Publicis Conseil, Paris

Travel, Leisure, Retail, Restaurants & Fast Food

Bronze

McDonald’s

After Dinner Dinner

FP7 McCann, Dubai

Bronze

KFC (Fast Food)

Can You KFC It?

McCann Bucharest/MRM, Bucharest

Consumer Services/Business-to-Business

Silver

Spotify (Entertainment)

Spread Beats

FCB New York

Not-for-Proft/Charity/Government

Silver

Laut Gegen Nazis (Non-Profit)

Rights Against The Right – The First Trademark that Stops Trading Nazi Merchandise

Jung Von Matt AG, Hamburg

Bronze

Taiwan Organ Sharing Register and Patient Autonomy (Non-Profit)

Hear My Last Wish

Leo Burnett, Taipei

Bronze

NHS Blood and Transplant (Government)

Waiting to Live

VML, London/Wunderman Thompson, London

Bronze

Czech Insurance Association (Non-Profit)

The Day a Country Stood Still

McCann, Prague

Mailing/Programmatic Mail

Gold

Spotify (Streaming)

Spread Beats

FCB New York

Small Scale Media

Bronze

Hidden Valley Ranch (CPG)

HVRxHVR 

FCB Chicago

Bronze

School Strike 4 Climate (Non-Profit/Cause)

Climate Doctor’s Certificate

Chep Network, Melbourne

Bronze

Coca-Cola (Beverage)

Thanks for Coke – Creating

VML New York/VML Kansas City/VML Sao Paulo

Large Scale Media

Bronze

FreshChoice (Retail)

Aid Aisle

Dentsu Creative, Auckland

Use of Broadcast

Gold

Netflix (Entertainment)

Alcaraz Signs

David, Madrid

Gold

Doordash (Retail)

Dordash – All the Ads 

Wieden + Kennedy, Portland/Superette, San Francisco

Use of Print/Outdoor

Silver

Mercado Libre (Retail)

Ballboards

Gut, Sao Paulo

Bronze

Uber Eats (Retail)

Uber Eats Horror Codes

ReThink, New York

Bronze

Netflix (Entertainment)

Lupin On the Move

David, Madrid

Bronze

Pedigree (CPG)

Adoptable. By Pedigree

Colenso BBDO, Auckland

Data-Driven Direct Strategy

Bronze

Darty

Darty 0 Long Lasting Reviews

Publicis Conseil, Paris

Gold

Mastercard (Financial Services)

Room for Everyone

McCann Poland, Warsaw

Data-Driven Targeting

Bronze

Digital Public Library of America (Non-Profit)

Banned Book Club

FCB Chicago

Use of Real-Time Media

Bronze

Petpace 

Animal Alerts

Serviceplan, Munich/L&C New York

Metaverse, New Realities & Emerging Tech

Silver

Doritos/Pepsico (CPG)

Doritos Silent: The World’s First AI Augmented Snack

Pepsico Reading/Sips & Bites, London

Gaming

Grand Prix

XBox (Entertainment)

The Everyday Tactician

McCann, London

Silver

Banco del Pacifico (Financial Services)

Gamer Loan

Paradais DDB, Guayaquil

Use of Digital Platforms

Silver

Degiro, Un Women

Pink Chip

AKQA, Amsterdam

Silver

Budweiser (Beverage)

Uninterruptad

Africa Creative DDB, Sao Paulo

Bronze

Whiskas (CPG)

Meowzer

Colenso BBDO, Auckland

Use of Mobile

Bronze

Samsung Electronics (Electronics)

Try Galaxy Fold Experience

Cheil Worldwide, Seoul/Cheil Worldwide, Dubai

Use of Social Platforms

Bronze

CDSS (Non-Profit)

Inployable

FCB Toronto

Real-Time Response

Bronze

Doordash (Retail)

Doordash  – All The Ads

Wieden + Kennedy, Portland/Superette, San Francisco

Co-Creation & User Generation

Silver

Coca-Cola (Beverage)

Thanks for Coke – Creating

VML.New York/VML, Kansas City/VML, Sao Paulo

Copywriting

Silver

Epidemic Sound

Epidemic Sound – Feel It Find It

ReThink, New York

Art Direction/Design

Bronze

Anzen Health (Healthcare)

855-How-to-Quit-(Opiods)

Serviceplan, Munich

Experience Design

Silver

Sol Cement 

Sightwalks

Circus Grey, Lima

Silver

Hertog Jan (Beverage)

Don’t Drink Hertog Jan

Gut, Amsterdam

Bronze

ABInBev (Beverage)

Imagine with Petacos

Beuentip Anchor, Bogota/DDB Colombia, Bogota

Launch/Relaunch

Gold

Heinz Ketchup (CPG)

Heinz Ketcup & Seemingly Ranch

ReThink, Toronto

Bronze

Super Extra (CPG)

Rice of Glory

Maruri, Guayaquil/Grey Argentina, Beunos Aires/Grey Sao Paulo

Personalized Campaigns

Silver

Heineken (Beverage)

150 Years of Whateverken

Le Pub, Milan

Silver

V&A

If You’re Into It, It’s In The V&A

adam&eveDDB, London

Local Brand

Bronze

Distance

Rob It to Get It

BETC, Paris

Single-Market Campaign

Gold

Heineken (Beverage)

Pub Museums

Le Pub, Milan/Publicis, Dubai

Social Behavior & Cultural Insight

Gold

Heineken (Beverage)

150 Years of Whateverken

Le Pub, Milan

Bronze

IFood (Retail)

Audience Delivery

DM9, Sao Paulo

Bronze

Volkswagen (Auto)

Trucker Napp

Almap BBDO, Sao Paulo

Bronze

Oreo (CPG)

Trust the Twist

Le Pub, Amsterdam

Use of Humor

Silver

Real Betis (Healthcare)

Betis Pregnancy Test

VML Spain, Madrid

Silver

Burger King (Fast Food)

The Bald Thru

David, Madrid

Bronze

Burger King (Fast Food)

Ghost Campaign

David, Madrid

Breakthrough on a Budget

Silver

Wendy’s (Fast Food)

Don’t Delete Menu

VML, New York/VML Commerce, Buenos Aires/VML Commerce, 

Bronze

Facebook (Media)

Yes, Couch

Mojo Supermarket, New York/Creative X, Palo Alto/Meta, Menlo Park

Corporate Purpose & Social Responsibility

Gold

Pedigree (CPG)

Adoptable. By Pedigree

Colenso BBDO, Auckland

Silver

Volkswagen NZ (Auto)

The Greenprint

DDB New Zealand, Auckland

SIlver

Heinz (CPG)

Reviews

Africa Creative DDB, Sao Paulo

Bronze

IKEA Canada (Retail)

SHT

Edelman, Toronto

Market Disruption

Silver

Poker Beer

Beer Retirement Account

Media.Monks, Hilversum, The Netherlands

MEDIA 

Consumer Goods

Gold

Consul Washing Machines (Appliances)

Clean Spnsorship

DM9, Sao Paulo

Bronze

Pepsico Purchase (CPG)

Lay’s Chipcam

Slap Global, Buenos Aires/OMD USA

Healthcare

Gold

Pague Menos (Healthcare)

No Ad

Lew’Lara/TBWA, Sao Paulo

Automotive

Bronze

Mercedes-Benz (Auto)

The Iconic Playlist

TBWA, Paris/GM Team x Media, Paris

Travel, Leisure, Retail, Restaurants & Fast Food

Bronze

Musti Ja Mirri

Adoption Live

Erma & Reinikainen, Helsinki/Wavemaker, Helsinki

Grand Prix

Mercado Libre (Retail)

Handshake Hunt

Gut, Sao Paulo

Bronze

Mercado Libre (Retail)

Ballboards

Gut, Sao Paulo

Media/Entertainment

Bronze

Barbie Movie (Entertainment)

Barbie Breaks Out of The Box (Office)

Hearts & Science, Burbank

Consumer Services/Business to Business

Silver

Mapfre (Financial Services)

Live Insurance by Mapfre

Mapfre, Madrid/McCann Spain, Madrid

Not-for-Profit/Charity/Government

Silver

Aktion Deutschland and Hilft (Alliance of Germany and XXX) (Non-Profit)

The Big Shake Up

Havas Dusseldorf

Bronze

Dutch Police Force (Government)

SIM: Special Investgative Media

Intiative Media, New York/Kinesso, New York

Use of Screens and Audio Visual Platforms

Gold

Aktion Deutschland and Hilft (Alliance of Germany and XXX) (Non-Profit)

The Big Shake Up

Havas Dusseldorf

Bronze

Mercado Libre (Retail)

Handshake Hunt

Gut, Sao Paulo

Bronze

Lux

Lux, The End

VML, Singapore

Use of Audio Platforms

Bronze

Anzen Health (Healthcare)

855-How-To-Quit-(Opiods) 

Serviceplan, Munich

Use of Outdoor

Bronze

McDonald’s (Fast Food)

Ad-Ons

DDB New Zealand

Small-Scale Media

Gold

Y&A

If You’re Into It, It’s in the Y&A

adam&steve DDB, London/PHD, London

Bronze

Nike (Apparel)

The Cushioning Route

Boost Brand Accelerator, Barranco

Bronze

Toyota (Auto)

Tacoma Dog Toy

Saatchi & Saatchi, Los Angeles

Large Scale Media

Bronze

Google (Electronics)

Sphere

Google Cloud  Brand and Creative, Santa Clara

Silver

Corona (Beverage)

Rent Your Sunset

Fahrenheit DDB, Lima

Use of Events & Stunts

Silver

The Fight Against Allzheimer’s Association

The Name Confusion

Republica Havas, Miami

Silver

Molson (Beverage)

See My Name

ReThink, Toronto

Silver

Heineken (Beverage)

Out-of-Home Matches

Le Pub, Sao Paulo/JC Decaux, Sao Paulo/NEOOH, Sao Paolo

Use of Digital Platforms

Bronze

Gatorade (Beverage)

Gatorade Match Saver

Springtime, Buenos Aires/UM, Buenos Aires

Silver

Wonder Women Tech

E-Police Station

Almap BBDO, Sao Paulo

Use of Mobile

Bronze

Oreo (CPG)

Oreo Calls

VML, New York

Silver

Digital Public Library  of America (Non-Profit)

Banned Book Club

FCB Chicago

Use of Social Platforms

Bronze

Stok’d Cannabis (Retail)

Next to Stok’d

Angry Butterfly, Toronto/Stryder Media, Toronto

Gold

Burger King France (Fast Food)

The Unnoticeable Whopper

Buzzman, Paris

Bronze

Canada Down Syndrome Society (Non-Profit)

Inployable

Initative, Toronto/FCB Toronto

Innovative Use of Influences/Creators

Gold

Cera Ve (CPG)

Michael Cera Ve

Ogilvy PR, New York/BCL New York

Silver

Pepsico Purchase (CPG)

Lay’s Chip Cam

Slap Global, Buenos Aires/OMD USA, New York

Bronze

Coors Light (Beverage)

Coors Lights Out

ReThink, Toronto

Audience Insights

Silver

Pague Menos

No Ad

Lew’Lara TBWA, Sao Paulo

Bronze

McDonald’s (Fast Food)

After Dinner Dinner

FP7 McCann, Dubai/Splash Media, Santo Domingo

Bronze

Pot Noodle/Unilever (CPG)

Sorry for Slurping

adam&eveDDB, London

Bronze

BMW Group Middle East (Auto)

BMW IJack 

Serviceplan Middle East, Dubai

Use of Brand or Product Integration into a Prgramme or Platform

Silver

Mercado Libre (Retail)

Handshake Hunt 

Gut, Sao Paulo

Bronze

Netflix (Entertainment)

Alcaraz Signs

David, Madrid

Data-Driven Targeting

Bronze

Petpace

Animal Alerts

Serviceplan, Munich/L&C New York

Use of Branded Content Created for Digital or Social

Bronze

Wonder Women Tech

E-Police Station

Almap BBDO, Sao Paulo

Data Integration

Gold

Skip The Dishes

Inflation Cookbook

Dentsu Creative, Toronto/Dentus Creative Montreal

Local Brand

Silver

V&A

If You’re Into It, It’s in the V&A

adam&eveDDB, London/PHD London

Single-Market Campaign

Silver

IKEA (Retail)

This is an IKEA store

Ogilvy, Manila/OMD Philippines, Makati City

Bronze

Budweiser (Beverage)

Et Le Buuuud

BETC, Paris/Dentsu Creative,Toronto

Bronze

7-Eleven (Retail)

Roasts for Rivals

Dentsu Creative, New York/Dentsu X, New York

Social Behavior & Cultural Insight

Silver www.youtube.com/watch?v=8LmaGGBSdLw&pp=ygUTSGVpbnogS2V0Y2h1cCBGcmF1ZA%3D%3D

Heinz Ketchup (CPG)

Heinz Ketchip Fraud

ReThink, Toronto/Starcom, Chicago

Use of Humor

Bronze

Pop-Tarts (CPG)

Unfrosted – Not Brought to you by Pop-Tarts

Starcom/Chicago, Le Truc, New York, Netflix Marketing, Los Angeles

Breakthrough on a Budget

Silver

Wendy’s (Fast Food)

Don’t Delete Menu

VML New York/VML Commerce Buenos Aires/VML Commerce …

Bronze

Gatorade (Beverage)

The Sweat Side of Sponsorship

Isla Republica, Sao Paulo

Corporate Purpose and Social Responsibility

Gold

Sol Cement

Sightwalks

Circus Grey, Lima/Apoyo Communicaion, Lima

Silver

PetPace

Animal Alerts

Sericeplan, Munich/L&C, New York/Mediaplus German, Munich

Market Disruption

Gold

Digital Public Library of America (Non-Profit)

Banned Book Club

FCB Chicago

Silver 

Skip The Dishes

Inflation Cookbook

Dentsu Creative, Toronto/Dentsu Creative, Montreal

Media Planning

Bronze

Dove (CPG)

Cost of Beauty

Mindshare, New York/Ogilvy London/Ogilvy, New York

Media Execution

Bronze

Apple (Electronics)

Shot on iPhone/Little Garlic

OMD ISA, Los Angeles/TBWA Media Arts Lab, Los Angeles/OMD Shanghai

Silver

Cera Ve (CPG)

Cera Ve: The Skin CAre MVP Mastering the Super Bowl Media

L’Oreal USA, New York/Ogilvy PR, New York., BCL, New York/Optimum Sports, New York

Use of Channel Integration

Silver

Volkswagen (auto)

Sans-Emission

Touche!, Montreal/VML Canada, Toronto

Use of Data & Analytics

Gold

Petpace

Animal Alerts

Mediaplus Germany, Munich/Serviceplan, Munich

PR

Consumer Goods

Heinz Ketchup

Heinz Ketchup Fraud

ReThink, Toronto/Zeno Group, Chicago

Healthcare

Grand Prix

Specsavers (Healthcare)

The Misheard Version

Golin, London

Automotive

Bronze

Volkswagen (Auto)

VW 70 Years Campaign

Almap BBDO, Sao Paulo

Travel, Leisure, Retail, Restaurants & Fast Food

Bronze

Saudia Airlines (Airlines)

ProtecTasbih 

Leo Burnett, Jeddah/Saatch & Saatchi ME, Dubai

Consumer Services/Business to Business

Silver 

U.S. Bank

Translators

Weber Shandwick, New York/McCann Detroit

Not-for-Profit/Charity/Government

Bronze

Belgian Center for Missing and Sexually Abused Children(Non-Profit)

Call Glenn

VML Belgium,, Antwerp/Wunderman Thompson, Antwerp

Social Engagement

Silver

Doordash (Retail)

Doordash, All The Ads

Weiden + Kennedy, Portland/Superette, San Francisco/Edelman, Los Angeles/Doordash, San Francisco

Bronze

Cera Ve (CPG)

Michael Cera Ve

Ogilvy PR, New York

Real-Time Response

Bronze

Heinz Ketchup (CPG)

Heinz Ketchup & Seemingly Ranch

Rethink, Toronto/Zeno Group Chicago

Bronze

WWF (Non-Profit)

The X-Tinction Timeline

McCann, Dusseldorf

Content Creation & Production

Gold

Orange

Women’s Football

Marcel, Paris 

Innovative Use of Influencers/Creators

Gold

Volkswagen (Auto)

VW- The 70 Years Campaign

Almap BBDO, Sao Paulo

Silver

UNICEF MIssing Children (Non-Profit)

Unseen Faces

Ogilvy Argentina, Buenos Aires

Research, Data & Analytics

SIlver

Minderoo Foundation (Non-Profit)

The Plastic Forecast

M&C Saatchi, Sydney/The Minderoo Foundation

PR Effectiveness

Bronze

Sweethearts (CPG)

Sweethearts Situationships

Tombras, Knoxville

Use of Events and Stunts

Silver

HFC Bank (Financial Services)

Lulumeloneoss 

FCB Kinnect, Mumbai

Bronze

Solo Stove (Appliances)

Snoop Goes Smokeless

The Martin Agency, Richmond

Bronze

ITAU

The Value of Time

Africa Creative DDB, Sao Paulo

Launch/Relaunch

Silver 

XBox (Entertainment)

The Everyday Tactician

McCann London/Assembly London

Bronze

Heinz Ketchup

Heinz Ketchup & Seemingly Ranch

ReThink, Toronto/Zeno Group, Chicago

Brand Voice & Strategic Storytelling

Silver

Gustav Roussy

Gustav Roussy – A True Story

Publicis Conseil, Paris

Silver

Vult (CPG)

Grad in Black

Gut, Sao Paulo

Bronze

Dove (CPG)

Ogilvy London/Ogilvy, Toronto/Edelman, New York

Use of Technology

Bronze 

Silver

Heineken (Beverage)

Pub Museums

Le Pub, Milan/Publicis, Dublin/Thinkhouse, Dublin

Change The Ref & March for Our Lives (Non-Profit)

The Shotline

MullenLowe US, Boston

Corporate Image, Communication & Reputation Management

Gold

Heineken (Beverage)\

Bar Experience

Edelman, London/Le Pub, Milan

Sponsorship & Brand Partnership

Silver

Dove (CPG)

Code My Crown

Edelman, London

Local Brand

Gold

Collen-Lorde Metropolitan Transportation Authority (Government)

In Transit

Area 23, New York/Weber Shandwick, New York

Bronze

Annahar Newspaper (Media)

The AI President

Impact Porter Novelli, Duba/Impact BBDO Beirut

Single-Market Campaign

Silver

Coca-Cola (Beverage)

Sing to Remember

VML, Mumbai/PR Pundit, Guragon

Silver

Volkswagen (Auto)

VW 70 Years Campaign

Almap BBDO, Sao Paulo

Bronze

Talita (Non-Profit)

Trafficking Incorporated

Akestam Holst, Stockholm

Bronze

Lira

Useealed Books

VML Hungary

Bronze

Taco Bell (Fast Food)

Freeing Taco T***day

Deutschc, Los Angeles/Edelman Los Angeles

Social Behavior & Cultural Insight

Gold

Detusche Telecom (Telecommunications)

Without Consent – A Message from Ella

adam&eve, Berlin/DDB Germany, Berlin/Schroeder + Schombs PR, Berlin

Gold

U.S. Bank (Financial Services)

Translators

Weber Shandwick, new York/McCann, Detroit

Bronze

Unilever (CPG)

Transition Body Lotion

Ogilvy, Singapore/Edelman, Bangkok

Bronze

Laut Gegen Nazis (Non-Profit)

Rights Against The Right – The First Trademark that Stops Trading Nazi Merchandise

Jung Von Matt AG, Hamburg/Redgert Comms/Berlin

Bronze

Regail Springs (CPG)

Heaven Fish

Ogilvy Honduras, Tegucigalpa

Use of Humor

Silver

Specsavers (Healthcare)

The Misheard Version

Golin, London

Bronze

Sweethearts (CPG)

Sweethearts Situationships

Tombas, Knoxville

Breakthrough on a Budget

Gold

Sweethearts (CPG)

Sweethearts Situationships

Tombras, Knoxville

Bronze

Domino’s (Fast Food)

Domino’s Heat Suit

One Green Bean, London

Corporate Purpose & Social Responsibility

Silver

Combiemos La Regla

Welcome to the Group

PHD, San Jose/TBWA Riot San Jose/Shift Porter Novelli, San Jose

Silver

Dove (CPG)

The Cost of Beauty

Ogilvy, London/Ogilvy, Toronto

Bronze

Detusche Telecom (Telecommunications)

Without Consent – A Message from Ella

adam&eve, Berlin/DDB Germany, Berlin/Schroeder + Schombs PR, Berlin

Bronze

Orange

Women’s Football

Marcel, Paris

Bronze

Santander Bank (Financial Services)

The Gender Discount

BETC Havas, Sao Paulo

Market Disruption

Silver

IKEA Canada (Retail)

SHT

Edelman, Toronto

Bronze

WOM (Telecommunications)

Take My Lawyers

BBDO Colombia, Bogota/Proximity BBDO, Bogota

Social Media & Influencer

Consumer Goods

Gold

Tide (CPG)

Gonna Need More Tide

Saatchi & Saatchi, New York/Stink Films, Los Angeles

Gold

Heinz Ketchup (CPG)

Heinz Ketchup & Seemingly Ranch

ReThink, Toronto/Fuze Reps, Toronto

Silver

CeraVe (CPG)

Micheal Cera Ve

Ogilvy PR, New York/Prettybird, Los Angeles

Bronze

Ajinomoto

#CancelPizza

Edelman, New York/Ajinomoto, New York/Tuff, Glendale

Automotive

Bronze

Ford (Auto)

Ford x Sydney Sweeney

Weiden + Kennedy, New York

Travel, Leisure, Retail, Restaurants & Fast Food

Bronze

Burger King (Fast Food)

Whopper Island

DM9, Sao Paulo

Media/Entertainment

Silver

Facebook (Media)

Yes, Couch

Mojo Supermarket, New York/Creative X, Palo Alto/Meta, Menlo Park

Consumer Services/Business to Business

Silver

JCDecaux (Media)

Meet Marina Prieto

David, Madrid

Bronze

Verizon (Telecommunications

Can’t B BRoken

Ogilvy, New York

Not for Profit/Charity/Government

Silver

CoorDown

Assume That I Can

Small, New York/Indiana Production Company, Milan

Community Management

Bronze

Wendy’s (Fast Food)

Wendy’s Enters the Chat

VML Kansas City

Audience Targeting/Engagement Strategies

Bronze

Marmite (CPG)

Smugglers

adam&eveDDB, New York/adam&eveDDB, London/Smuggler, London

Real-Time Response

Bronze

Heineken (Beverage)

The Social Swap

Edelman, London/Le Pub, Milan

Silver

Doordash (Retail)

All The Ads

Weiden + Kennedy, Portland/Superette, San Francisco

Social Listening & Insight

Bronze

Instituto Ampara Animal

The Wild Algorithm

Edelman, Spain

Brand Storytelling

Gold

Tide (CPG)

Gonna Need More Tide

Saatchi & Saatchi, New York/Stink Films/Los Angeles

Silver

Walt Disney World (Entertainment

Dentsu Creative, Chicago/Park Pictures, New York

Bronze

NFL (Entertainment)

The Table Read

72andSunny, Los Angeles/Biscuit Filmworks/Los Angeles

Metaverse, New Realities & Emerging Tech

Silver

KitKat (CPG)

Have AI Break

Courage, Toronto/Alterego, Toronto

Creator & Influencer Sourced Insight

Bronze

Dans La Rue

Address Change

LG2, Quebec/OKOK, Quebec

Organic Reach & Influence

Gold

Facebook (Media)

Yes, Couch

Mojo Supermarket, New York/Creative X, Palo Alto/Meta, Menlo Park

Silver

BRLO (Beverage)

BRLO Drink Naked

Deloitte Digital, Hamburg/Pullover Films GMBH, Hamburg/Hyperbowl Virtual Productions, Hamburg

Silver

Maybelline (CPG)

Maybelline’s Viral CGI Mascara Video

Maybelline Cosmetics, London/Origiful, France

Bronze

Wendy’s (Fast Food)

Wendy’s Enters the Chat

VML, Kansas City

Bronze

KFC (Fast Food)

KFC Finger Lickin’ Open Endorsement

Courage, Toronto/Merchant, Toronto

Creator, Influencer & Celebrity Partnerships

Silver

Solo Stove (Appliances)

Snoop Goes Smokeless

The Martin Agency, Richmond/Friends & Family, San Francisco/Even Odd, San Francisco

Silver

Netflix (Entertainment)

The Cruise Heist

404 Sao Paulo/Galeria, Sao Paulo/CEGO, Sao Paulo

Bronze

Rainforest Lab (Non-Profit)

Malekus. The Last 600.

Havas Costa Rica, San Antonio/BETC Havas, Sao Paulo/Fulfierros, San Jose/Quiet City Music + Sound, Sao Paulo

Innovative Use of Creators, Influencers or Celebrities

Gold

Cera Ve (CPG)

Michael Cera Ve

Ogilvy PR, New York/Prettybird, Los Angeles

Bronze

Tide (CPG)

Gonna Need More Tide

Saatchi & Saatchi, New York/Stink Films, New York

Bronze

Sandy Hook Promise (Non-Profit)

Just Joking

BBDO New York/Smuggler New York

Bronze

JCDecaux (Media)

Meet Marino Prieto

David, Madrid/Pickle Music, Madrid/Deseif, Madrid/Far Media

Bronze

Sheba (CPG)

The Gravy Race

AMV BBDO, London/Red Studios, London

Social Film

Gold

Orange

Women’s Football

Marcel, Paris/Prodigious, paris

Silver

Coordown (Non-Profit)

Assume That I Can

Small, New York/Indiana Production Company, Milan

Bronze

Uber Eats (Retail)

Be Honest

Special, Los Angeles/Special, Sydney/Gifted Youth, Los Angeles

Co-Creation & User-Generated Content

Gold

Coordown (Non-Profit)

Assume That I Can

Small, New York/Indiana Production Company, Milan

Bronze

Guarana

Fans Reporters

Africa Creative DDB, Sao Paulo/Volkenfilm, Sao Paulo/Satelite Audio, Sao Paulo

Multi-platform Social

Grand Prix

Cera Ve (CPG)

Michael Cera Ve

Ogilvy PR, New York/Prettybird, Los Angeles

Silver

Doordash (Retail)

All the Ads

Weiden + Kennedy, Portland/Superette, San Francisco/Lord Danger, Los Angeles

Sponsorship & Brand Partnership

Bronze

Orange

Women’s Football

Marcel, Paris/Prodigious, Paris

Bronze

Intimus

The Shameless Pad

FCB Brasil, Sao Paulo

Social Purpose

Gold

Ruh Fighting Champions Hip (Entertainment)

The National Sport of Khazakstan

GForce, Almaty

Silver

The Riky Rick Foundation

Stronger

TBWA/Hunt Lascaris/Johannesburg/Audio Militia, Johannesburg/Ganja Beatz, Johannesburg

Challenger Brand

Bronze

Adidas Basketball (Apparel)

AE 1

Johannes Leonardo, New York/Prodco, Los Angeles/Freenjoy, Los Angeles

Single-Market Campaign

Gold

McDonald’s (Fast Food)

No Smiles

TBWA/Hakuhodo, Tokyo/Robot Communications, Tokyo

Silver

Volkswagen (Automotive)

VW 70 years Campaign

Almap BBDO, Sao Paulo/Boiler Films, Sao Paulo/Raw Audio, Sao Paulo

Bronze

Sunsilk (CPG)

The Princess and The Crown

Soko, Sao Paulo/Sagaz FIlmes, Sao Paulo/Loud + Sao Paulo/Sync Music

Social Behavior & Cultural Insight

Gold

Sunsilk

The Princess and The Crown

Soko, Sao Paulo/Sagaz FIlmes, Sao Paulo/Loud + Sao Paulo/Sync Music

Bronze

Nana (CPG)

Taboo Totes

Saatchi & Saatchi ME, Dubal/Prodigious, Dubai

Use of Humor

Silver

Tide (CPG)

Gonna Need More Tide

Saatchi & Saatchi, New York/Stink Films, New York

Silver

AT&T Business (Telecommunications)

Sleep with Rain

BBDO Los Angeles/ Smuggler, Los Angeles/Jane VFX, Los Angeles

Bronze

ELF Cosmetics/Liquid Death

E.l.f. X Liquid Dealth

e.lf cosmetics, New York/Liquid Death, Amarillo

Bronze

Wendy’s (Fast Food)

Wendy’s Enters the Chat

VML, Kansas City

Bronze

Doordash (Retail)

Bouquets for Living Men

Gut, Los Angeles/Landia, Los Angeles/Mad Box Made, Richmond, Overcoast

Corporate Purpose & Social Responsibility

Silver

Orange

Women’s Football

Marcel, Paris/Prodigious, Paris

ENTERTAINMENT

ENTERTAINMENT

Fiction Film: Up to 5 Minutes

Silver

Change the Ref (Non-Profit)

American Cancer Story

Klick Health, Toronto/Taking Over, New York

Bronze

Apple (Electronics)

Fuzzy Feelings

TBWA Media Arts Lab, Los Angeles/Hungry Man, London/PAssion Pictures, London

Non-Fiction Film: Up to 5 Minutes

Bronze

Apple (Electronics)

Another Birthday

TBWA Media Arts Lab, Los Angeles/Sanctuary Content, Los Angeles

Bronze

Prouesta Civica (Non-Profit)

The Stories that Killed Us

Landia, Mexico City

Fiction Film: 5-30 Minutes

Silver

Apple (Electronics)

Shot on iPhone: Little Garlic

TBWA Media Arts Lab, Los Angeles/TBWA Media Arts Lab Shanghai/Radical Media, New York

Non-Fiction Film 5-30 Minutes

Gold

What’s App (Communications)

We Are Ayenda

Creative X, Palo Alto/Modern Arts, Los Angeles, Creative X, Los Angeles/Even Odd, San Francisco

Broadcast/Live Streaming

Silver

Pepsico Purchase (CPG)

Lay’s Chip Cap

Slap Global, Buenos Aires/Washington Square Films, New York

Audio Content

Bronze

Siemens Healinteers

The Flying Train: A Magnetic Story

Area 23, New York/BRO, Lisbon/Tempest Original, Brooklyn/Sondo, Lisbon

Live Entertainment

Bronze

Salgueiro & Urhi Yanomami

Hutuk Ara

Academic os do Salgueiro, Andarai/DM9 Sao Paulo

Bronze

Michelob Ultra (Beverage)

Dream Caster

FCB New York/456 Studios, New Yor/Helo, Santa Monica, Citizen

Integrated Brand Experience

Bronze

Cera Ve (CPG)

Michael Cera Ve

Ogilvy PR, New York/Prettybird, Los Angeles

Bronze

Mondelez (CPG)

Erase Valentines Day

Ogilvy, Mumbai/Retro Films, Mumbai

Audience Engagement/Distribution Strategy

Bronze

Netflix (Entertainment)

Alcaraz Signs

David, Madird/Morena Films, Madrid/Owley Studio, New York

Influencer Co-Creation

Bronze

Interbev (Beverage)

Eat Like Your Avatar

Ogilvy Paris/Hogarth Paris

Bronze

Sheba (CPG)

The Gravy Race

AMV BBDO, London

Brand Partnerships, Sponsorships & Collaborations

Gold

Change the Ref (Non Profit)

American Cancer Story 

Klick Health, Canada/Taking Over, New York

Bronze 

Sunsilk (CPG)

The Princess & The Crown

Soko, Sao Paulo/Sagaz Films, Sao Paulo/Loud+, Sao Paulo

Partnerships with Talent

Silver

Pepsico Purchase (CPG)

Lay’s Chip Cam 

Slap Global, Buenos Aires/Washington Square Films, New York

Diverssity & Inclusion in Entertainment

Gold

Orange (Entertainment)

Women’s Football

Marcel, Paris/Prodigious, Paris

Social Behavior & Cultural Insight

Grand Prix

What’s App

We Are Ayenda

Creative X Palo Alto/Modern Arts, Los Angeles.Creative X, Los Angeles, Evan Odd, San Francisco

Silver

Sydney Opera House (Entertainment)

Play It Safe

The Monkeys/Accenture Song, Sydney/Revolver, Sydney

Silver

Movistar

This is not a Game

VML, Mexico City/Landia, Mexico City

Silver

U.S. Bank (Financial Services)

Translator

McCann Detroit/Park Pictures, Los Angeles

Silver

Orange (Entertainment)

Women’s Football

Marcel, Paris/Prodigious, Paris

Bronze

Cafe Joyeux (Retail)

47

Klick Health, Toronto/Zombie Studio, Sao Paulo

Bronze

Apple (Electronics)

Shot on iPhone/Midnight

TBWA Media Arts Lab, Los Angeles/TBWA Media Arts Lab, Tokyo/Tezuka Productions, Tokyo/Myriagon Studio,Shubua

Use of Humor

Bronze

Pedigree (CPG)

Tail Orchestra

BBDO New York/B-Reel Films, Stockholm/The Film Place, Buckingham

ENTERTAINMENT FOR GAMING

Audio Visiual Content

Gold

Movistar (Gaming)

This is Not a Game

VML, Mexico City

Bronze

Brawl Stars (Gaming)

Star Park CCTV

Supercell, Helsinki

Bronze

PlayStation (Gaming)

Play Has No Limits, featuring King Gnu

Six Inc., Tokyo

Brand Integration for Games

Silver

Heineken (Beverage)

The Gaming Fridge

Le Pub, Milan/Le Pub, Sao Paulo

Bronze

The Lego Group

Lego Fortnite

The Lego Group, Billund

Bronze

Deutscher Sparkassen un Giroverban EV

Unhide the Price

Jung Von Matt, A.G., Hamburg

Launch/Relaunch

Grand Prix

XBox (Entertainment)

The Everyday Tactician

McCann, London

Community Management & Social Engagement

Silver

Banco del Pacifico (Financial Services)

Gamer Loan

Paradais DDB, Guayaquil

Influencer & Co-Creation

Bronze 

Diablo (Gaming)

Diablo Anthem

72andSunny, Los Angeles

Brand Partnerships, Sponsorships & Collaborations

Silver

XBox (Entertainment)

The Everyday Tactician

McCann, London

Diversity & Inclusion in Gaming

Silver

Dove (CPG)

Code My Crown

Edelman, London

Innovation in Gaming

Bronze

Heineken (Beverage)

The Gaming Fridge

Le Pub, Milan/Le Pub, Sao Paulo

Bronze

Doritos/Pepsico (CPG)

Doritos Silent: The World’s First AI Augmented Snack

Pepsico, Reading/Sips & Bites, London

Social Behavior & Cultural Insight

Silver

Doritos/Pepsico

Doritos Silent: The World’s First AI Augmented Snack

Pepsico, Reading/Sips & Bites, London

Gold

Banco del Pacifico

Gamer Loan

Paradais DDB, Guayaquil

ENTERTAINMENT LIONS FOR MUSIC

Excellence in Music Video

Silver

Antslive

Antslive “Cutlery”

Mother, London

Bronze

Red Bull Records

Chris Larocca “Linger”

Red Bull Records, Los Angeles/Kid.Studio, Toronto

Brand or Product Integration into Music Content

Gold

Verizon (Telecommunications)

Can’t B Broken

Ogilvy, New York

Use of Original Composition

Gold

Real Club Celta

Olivera dos Cananos

Real Club Celta, Vigo/Visit Little Spain, Madrid

Silver

KPN

A Piece of Me

Dentsu Creative, Amsterdam

Use of Licensed/Adapted Music

Silver

Peruvian Cancer Foundation (Non-Profit)

Cancer Before Cancer

Fahrenheit DDB, Lima

Bronze

Google (Telecommunications/Media)

Black-Owned Friday, 2023

Google, San Jose/Google Brand Studio, San Francisco

Fan Engagement/Community Building

Silver

Mercado Libre (Retail)

The Forbidden Gift Shop

Gut, Sao Paulo

Brand Partnerships, Sponsorships & Collaborations

Bronze

Coca-Cola (Beverages)

Video Vinyl

Ogilvy, Singapore

Partnerships with Music Talent

Grand Prix

Diageo Johnny Walker (Beverages)

Errata at 88

Almap BBDO, Sao Paulo

Silver

Spotify (Entertainment)

Spread Beats

FCB New York

Bronze

McDonalds (Fast Food)

No Smiles

TBWA Haku Hodo, Tokyo

Bronze

Volkswagen (Auto)

VW 70 Years of Volkswagen

Alamap BBDO, Sal Paulo

Diversity & Inclusion in Music

Bronze

Coca-Cola (Beverages)

Sing to Remember

VML, Mumbai

Bronze

Salgueiro Urhi Yanomami

Hutukara

Academicos Do Salguierio, Andaria/DM9, Sao Paulo

ENTERTAINMENT LIONS FOR SPORT

Film Series and Audio

Gold

What’s App (Communications)

We Are Ayenda

Creative X, Palo Alto/Modern Arts, Los Angeles, Creative X, Los Angeles/Even Odd, San Francisco

SIlver

Nike (Apparel)

What the Footballl

Weiden + Kennedy, Portland

Broadcast/Live Streaming

Gold

Michelob Ultra (Beverage)

Lap of Legends

FCB New York

Brand Storytelling

Bronze

Football Australia (Entertainment)

‘Til It’s Done

Ogilvy Australia, Melbourne

Bronze

What’s App (Communications)

We Are Ayenda

Creative X, Palo Alto/Modern Arts, Los Angeles, Creative X, Los Angeles/Even Odd, San Francisco

Bronze

TYC Sports (Entertainment)

La Argentina Hotel

Mercado McCann, Buenos Aires

Sports Live Experience

Bronze

Pepsico Purchase (CPG)

Lay’s Chip Cam

Slap Global, Buenos Aires/OMD USA, New York

Bronze

Gatorade (Beverage)

The Sweat Side of Sponsorship

Isla Republica, Sao Paulo

Bronze

Gatorade (Beverage)

Turffinder

Leo Burnett, Mumba

Metaverse, New Realities & Emerging Tech

Silver

Michelob Ultra (Beer)

Lap of Legends

FCB New York

Fan Engagement/Distribution Strategy

Silver

IFood (Retail)

Audience Delivery

DM9, Sao Paulo

Silver

XBox (Entertainment)

The Everyday Tactician

McCann, London

Bronze

Coors Light (Beverage)

Coors Lights Out

ReThink, Toronto

Brand Partnerships, Sponsorships & Collaborations

Grand Prix

Orange (Entertainment)

Women’s Football

Marcel, Paris

Bronze

Itau Unibanco (Financial Services)

Imaginary Squads

Galeria, Sao Paulo

Bronze

Adidas (Apparel)

Runner 321

FCB Toronto

Partnerships with Sports Talent

Silver

7-Eleven (Retail)

Always Open

Dentsu Creative, New York

Diversity & Inclusion in Sport

Gold

Adidas (Apparel)

Runner 321

FCB Toronto

Innovation in Sport

Silver

AT&T (Telecommunications)

AT&T 5G Helmet

Translation, New York/AT&T, Dallas

Social Behavior & Cultural Insight

Gold

Real Club Celta

Oliveira a dos Cenanos

Real Club Celta, Vigo/Visit Little Spain

Use of Humor

Bronze

NFL (Entertainment)

The Table Read

72andSunny, Los Angeles

EXPERIENCE

BRAND EXPERIENCE AND ACTIVATION

Consumer Goods

Gold

NotCo (CPG)

Mayo Haters

Gut, Miami

Silver

Coors Light (Beverage)

Coors Lights Out

Rethink Toronto

Silver

Bear Naked Granola (Kellogg Cereal Company) (CPG)

Naked Trails

Leo Burnett, Chicago

Healthcare

Bronze

Johnson & Johnson (CPG)

Illustrate Change

Deloitte Digital, New York/Johnson & Johnson, New York

Automotove

Silver

Volkswagen (Auto)

The Greenprint

DDB New Zealand, Auckland

Silver

Renault (Auto)

Renault – Cars to Work

Publicis Conseil, Paris

Travel, Leisure, Retail, Restaurants & Fast Food

Silver

Mercado Libre (Retail)

Handshake Hunt

Gut, Sao Paulo

Silver

McDonald’s (Fast Food)

The Original Mouthful

DDB Sydney/adam&eveDDB, London

Consumer Services/Business to Business

Bronze

Aizome 

Aizome Wastecare Industrial Wastecare Certified as Skincare

Serviceplan, Munich

Not-for-Profit/Charity/Government

Silver

Solar Impulse

Solar Impulse – Pret a Voter

Publicis Conseil, Paris

Bronze

Call of Duty Endowment (Non-Profit)

Loot for Good

David, New York

Social Engagement & Integretion for Live Experience

Silver

Lucky Charms (CPG)

Charmology

VML, New York

Silver

Aldi UK (Retail)

Aldidas 

McCann Manchester, Manchester

Use of Mobile Devices

Silver

Apple (Electronics)

The Invincibles/iPhone

TBWA Media Arts Lab, Los Angeles

Bronze

Samsung (electronics)

Samsung Impulse

Cheil Worldwide, Madrid

Use of Website/Microsites

Bronze

Oreo

Oreo Menu

VML, New York

Metaverse, New Realities & Emerging Tech

Bronze

NotCo (CPG)

NotTurtle

Gut, Miami

Gaming-Led Brand Experience

Gold

XBox (Entertainment)

The Everyday Tactician

McCann, London

Bronze

Diablo (Gaming)

Blood Harvest

Gut, Los Angeles

Bronze

Planet Labs PBC & Greenpeace

Flying Guardians

Almap BBDO, Sao Paulo

Bronze

Deutscher Sparkassen un Giroverban EV

Unhide the Price

Jung Von Matt, A.G., Hamburg

Tangible & Spacial Technology

Gold

Heineken (Beverage)

Pub Museums

Le Pub, Milan/Publicis, Dublin

Customer Retail/In-Store Experience

Bronze

ABInBev (Beverages)

Imagine with Petacos

Buentipo Anchor, Bogota/DDB Colombia, Bogota

Retail Promotions & Competitions

Gold

Super Extra (CPG)

Rice of Glory

Maruri, Guayaquil/Grey Argentina, Beunos Aires/Grey Sao Paulo

Gold

Doordash

All the Ads

Weiden + Kennedy, Portland/Superette, San Francisco

Bronze

Burger King (Fast Food)

Ghost Campaign

David, Madrid

Customer Acquistion & Retention

Skip The Dishes

Inflation Cookbook

Dentsu Creative, Toronto/Dentsu Creative Montreal

Bronze

Honest Eggs Co. (CPG)

FitchFix

VML, Melbourne

Bronze

Poker Beer (Beverages)

Beer Retirement Account

Media.Monks, Hilversum

Live Brand Experience or Activation

Grand Prix

Pop-Tarts (CPG)

The First Edible Mascot 

Weber Shandwick, Chicago

Silver

Dramamine (CPG)

The Last Barf Bag

FCB, Chicago

Silver

ABInBev Michelob Ultra

Dream Caster

FCB New York

Bronze

Mercado Libre (Retail)

Ballboards

Gut, Sao Paulo

Bronze

FreshChoice

Aid Aisle

Dentsu Creative, Auckland

Guerilla Marketing & Stunts

Gold

Coors Light (Beverages)

Coors Lights Out

ReThink, Toronto

Silver

Google (Technology)

IPager

David, Miami

Bronze

School Strike 4 Climate

Climate Doctor’s Certificate

Chep Network, Melbourne

Bronze

7-Eleven (Retail)

Always Open

Dentsu Creative, New York

Brand-Owned Experiences

Gold

Dramamine

The Last Barf Bag

FCB Chicago

Silver

Heineken

Pub Museums

Le Pub, Milan/Publicis, Dublin

Bronze

Siemens Healthineers

Magnetic Stories

Area 23, New York

Bronze

Darty

Darty – Long Lasting Reviews

Publicis Conseil

Sponsorship & Brand Partnership

Silver

Apple (Technology)

Ted Lasso: Fake Team, Real Partners

Apple, San Jose/Weiden + Kennedy, Portland

Silver

Doordash (Retail)

All The Ads

Weiden + Kennedy, Portland, Superette, San Francisco

Bronze

Molson (Beverages)

See My Name

ReThink, Toronto

Launch/Relaunch

Gold

Sweethearts (CPG)

Sweethearts Situationship

Tombras, Knoxville

Silver

Heinz Ketchup (CPG)

Heinz Ketchup & Seemingly Ranch

ReThink, Toronto

Bronze

Laut Gegen Nazis (Non-Profit)

Fashion Against Fascism. The Biggest Databank Against Nazi Codes. 

Jung Von Matt AG, Hamburg

Local Brand

Gold

Sol Cement

Sightwalks

Circus Grey, Lima

Single-Market Campaign

Silver

Heinz Ketchup

Smack for Heinz

ReThink, Toronto

Bronze

NHS Blood and Transplant (Government)

Waiting to Live

VML, London/Wunderman Thompson, London

Social Behavior & Cultural Insight

Gold

Consul (Appliances)

Clean Sponsorship

DM9, Sao Paulo

Silver

Taiwan Organ Sharing Registry and Patient Autonomy

Paper Organs

Leo Burnett, Taipei

Silver

Oreo (CPG)

Trust the Twist

Le Pub, Amsterdam

Silver

New Balance (Apparel)

The Heaviest Jersey

Le Pub, Sao Paulo

Silver

Marmite (CPG)

Smugglers

adam&eveDDB, NEw York/adam&eve DDB London

Bronze

Taco Bell (Fast Food)

Freeing Taco T***day

Deutsch, Los Angeles

Bronze

Vult (CPG)

Grad in Black

Gut, Sao Paulo

Use of Humor

Silver

Testicular Cancer Society (Non-Profit)

Highlight Your Balls

FP7 McCann, Dubai

Bronze

Sheba (CPG)

The Gravy Race

AMV BBDO, London

Bronze

Doordash (Retail)

Bouquets for Living Men

Gut, Los Angeles

Bronze

Google (Technology)

I-Pager

David, Miami

Breakthrough on a Budget

Bronze

Filsa Colombia

Filter Caps

Ogilvy, Colombia, Bogota

Corporate Purpose & Social Responsibility

Silver

Heineken (Beverage)

Bar Experience

Le Pub Milan

Silver

Team Heroine

Correct the  Internet

DDB New Zealand, Auckland

Silver

World Literacy Foundation (Non-Profit)

Literacy Pen

Media.Monks, Hilversum

Silver

Heinz

Reviews

Africa Creative DDB, Sao Paulo

Bronze

KFC France

Delivery Safe

Havas Paris

Bronze

Husqvarna

Rewilding Mode

Prime Weber Shandwick, Stockholm

Market Disruption

Silver

Renault (Auto)

Renault – Time Fighters Program

Publicis Conseil, Paris

CREATIVE BUSINESS TRANSFORMATION

Experience Transformation

Grand Prix

Philips (Appliances)

Refurb

Le Pub, Amsterdam

Silver

Renault (Auto)

Plug Inn for Business

Publicis Conseil, Paris

Brand Purpose & Impact

Bronze

Johnson & Johnson (CPG)

Illustrate Change

Deloitte Digital New York/Johnson & Johnson, New York

Silver

Pedigree (CPG)

Adoptable. By Pedigree

Colenso BBDO, Auckland

Bronze

Gahr We Capital

The E-Commerce of Trust

DDB Mexico, Mexico City

Bronze

Cusquena (Beverage)

Amunas Recovery

Backus ABInBev, Lima/Publicis Peru

New Relationship Models

Gold

Renault

Renault – Cars to Work

Publicis Conseil, Paris

Product

Bronze

Heinz Ketchup (CPG)

Heinz Ketchup & Seemingly Ranch

ReThink, Toronto

CREATIVE COMMERCE

Consumer Goods

Bronze

Samsung (Electronics)

Samsung The Art of Hack

Cheil Worldwide, Madrid

Bronze

Heinz Ketchup (CPG)

Heinz Ketchup & Seemingly Ranch

ReThink, Toronto

Bronze

Oreo

Oreo Menu

VML, New York

Travel, Leisure, Retail, Restaurants & Fast Food

Silver

Mercado Libre (Retail)

Handshake Hunt

Gut, Sao Paulo

Mobile-led Commerce

SIlver

Bailey’s (Beverage)

Sound Scales

VML, London/VML, New York

Entertainment Commerce

Gold

iFood (Retail)

Audience Delivery

DM9, Sao Paulo

Innovative Use of Media

Silver

Corona (Beverage)

Sunset O’Clock

David, Bogota

Targeting Insights and Personalization

Samsung (Electronics)

Samsung Throwback Deals

MRM, Sao Paulo

In-Store Experiences

Bronze

Heineken (Beverage)

0.0 Prohibition Shelf

Publicis, Buenos Aires

Customer Acquisition & Retention

Grand Prix

Renault (Auto)

Renault – Cars to Work

Publicis Conseil, Paris

Silver

ADT Security (Home Services)

Install Our Logo

Leo Burnett, Mexico City

Bronze

McDonald’s (Fast Food)

After Dinner-Dinner

FP7 McCann, Dubai

Brand Strategy

Bronze

Matilda Bay (Beverage)

Your 2nd Favorite Beer

Howatson + Company, Sydney

Payment Solutions

Silver

Gahr WeCapital (Financial Services)

The E-Commerce of Trust

DDB Mexico, Mexico City

Challenger Brand

Bronze

Carbravo (Auto)

Used Barbie Dream Cars

MRM, Michigan

Corporate Purpose & Social Responsibility

Bronze

Arla

Selfless Shelves

FP7 McCann, Dubai

Bronze

Google (Technology)

Black-owned Friday 2023

Google, Mountain View/Google Brand Studio, San Francisco

Market Disruption

Gold

IKEA (Retail)

SHT

Edelman, Toronto

INNOVATION

Early-Stage Technology

Grand Prix

KVI Brave Fund, Inc.

Voice 2 Diabetes

Klick Health, Toronto

Bronze

Amazon Web Services (Business Services)

Vanishing Emails

VML, Peru

Product Innovation

Gold

Axa (Financial Services)

Axa Three Words

Publicis Conseil, Paris

Bronze

Stream2Sea

Reef Relief

McCann Demand, London

Environmental Innovation

Bronze

Google (Technology)

Contrails: Making Flying More Sustainable with Google AI

Google, Mountain View/Google Creative Lab, New York

Societal Innovation

Silver 

Earswitch

Airquity

Havas Lynx, Manchester/Earslynx, Manchester

Bronze

Johnson & Johnson

Illustrate Change

Deloitte Digital, New York/Johnson & Johnson, New York

Fintech

Silver

Degiro, UN Women

Pink Chip

AKQA, Amsterdam

LUXURY & LIFESTYLE

Sustainable Luxury

Bronze

Ebay (Retail)

Twiggy Full Circle

EssenceMedia.com, New York

Craft

Grand Prix

Loewe x Suna Fujita

Loewe, Madrid

Bronze

Hermes

Hermes. Cavalier Jewellery 

Publicis Et Nous, Paris

Partnerships/Collaborations

Silver

Bottega Venta

Bottega for Bottegas

Le Pub, Milan

Bronze

Beymen

Golden Opulence

Beymen Group, Istanbul/TBWA Istanbul

Diversity, Equity & Inclusion

Gold

Lancome (CPG)

Ayana Kamura: Haut Niveau By Lancome

Publicis Luxe, Paris

SIlver 

University Zumbi Do Palmares

The Antiracist Bag

Grey, Sao Paulo

GOOD

GRAND PRIX FOR GOOD

Grand Prix

Reporters without Borders

The First Speech, Russia; The First Speech, Turkey; The First Speech, Venezuela

Innocean, Berlin

GLASS: THE LION FOR CHANGE

Grand Prix

Unilever (CPG)

Transition Body Lotion

Ogilvy, Singapore

Silver

Harpic India

Harpic Loocator – #BeFreeToPee

TGTHR, Mumbai/Reckitt Bensicker, Gurgaon

Gold

Degiro un Women

Pink Chip

AKQA, Amsterdam

Silver 

Lay’s (CPG)

Project Farm Equal

Leo Burnett, Mumbai

Bronze

Cambiemos la Regla

Welcome to the Group

PhD, San Jose/TBWA Riot, San Jose

Bronze

UN Women

Child Wedding Cards

Impact BBDO, Dubai

Bronze

O Boticario

5 Days? Give Me a Break

Almap BBDO, Sao Paulo

SUSTAINABLE DEVELOPMENT GOALS

Poverty

Silver

Gahr We Capital

The E-Commerce of Trust

DDB Mexico, Mexico City

Good Health and Well-Being

Silver

Johnson & Johnson (CPG)

Illustrate Change

Deloitte Digital, New York/Johnson & Johnson, New York

Bronze

NHK Enterprises & NHK Global Media Services (Media)

Kiki, Virtual Human Interpreter

Media.Monks, Hilversum

Bronze

Fundacion de Alba (Non-Profit)

Testicles

Ogilvy Mexico City/Ogvilvy Health, New York

Gender Equality

Gold

Degiro, un Women

Pink Chip

AKQA, Amsterdam

Bronze

ESAF Small Finance Bank

Dabba Savings Account

McCann Gururgam 

Clean Water and Sanitation

Gold

Filsa Colombia

Filter Caps

Ogilvy Colombia, Bogota

Sustainable Cities and Communities

Gold

Sol Cement

Sightwalks

Circus Grey, Lima

Responsible Consumption and Production

Bronze

Lay’s

Drops of Joy

Leo Burnett, Mumbai

Climate Action

Gold

DP World

The Move to -15

Edelman, London

Silver

Google (Technology)

Contrails: Making Flying More Sustainable with Google AI

Google, Mountain View/Google Creative Lab, New York

Silver

https://www.youtube.com/watch?v=EJq27L2ByDY&pp=ygUNVEJTIFJvY2tzZWVkcw%3D%3DTBS (Apparel)

Rockseeds

Change, an FCB Alliance, Paris

Life Below Water

Silver

Fortum

Fortum + Fish Heart

TBWA Screen, Helsinki/Fishheart, Helsinki

Decent Work and Economic Growth

Grand Prix

Renault (Auto)

Renault – Cars to Work

Bronze

CDSS (Non-Profit)

Inployable

FCB Toronto

Bronze

Heinz (CPG)

Reviews

Africa Creative DDB, Sao Paulo

Reduced Inequalities

Bronze

Islam Alliaj

Giving Voice to the Unheard

Farner PR, Zurich

Bronze 

Asidra

Absurd Promises

VML Buenos Aires

Peace, Justice and Strong Institutions

Bronze

Amnesty International Italia

The Humanity Check

Amnesty International, Rome

Bronze

Laut Gegen Nazis (Non-Profit)

Rights Against The Right – The First Trademark that Stops Trading Nazi Merchandise

Jung Von Matt AG, Hamburg

HEALTH

LIONS HEALTH GRAND PRIX FOR GOOD

Grand Prix

UN Women

Child Wedding Cards

Impact BBDO, Dubai

HEALTH & WELLNESS

OTC Oral Medicines

Grand Prix

Dramamine (CPG)

The Last Barf Bag

FCB Chicago

Silver

Allega (CPG)

Allegra Airways

Salutem, New York/Edelman, Toronto

Silver

Dramamine (CPG)

The Last Barf Bag

FCB Chicago

Bronze

Dramamine (CPG)

The Last Barf Bag

FCB Chicago

OTC Applications

Gold

Cera Ve

Michael Cera Ve

Ogilvy PR, New York

Silver

Cera Ve

Michael Cera Ve

Ogilvy PR, New York

OTC Products

Gold

Buckaroo Footwear (Apparel)

Fit My Feet

McCann, Gurugram

Bronze

Buckaroo Footwear (Apparel)

Fit My Feet

McCann, Gurugram

Bronze

Intimus

The Shameless Pad

FCB Brasil, Sao Paulo

Health and Wellness Tech

Silver

Samsung (Electronics)

Samsung Impulse

Cheil Worldwide, Madrid

Silver

Apple (Electronics)

Another Birthday

TBWA/Media Arts Lab, Los Angeles

Brand-Led Education & Awareness

Gold

Saudia Airlines (Airlines)

ProtecTasbih

Leo Burnett, Jeddah/Saatchi & Saatchi ME, Dubai

Silver

KPN

A Piece of Me

Dentsu Creative, Amsterdam

Bronze

Cafe Joyeux

47

Klick Health, Toronto/Zombie Studio, Sao Paulo

Bronze

Editora Taverna

The Cure

Africa Creative DDB. Sao Paulo

Bronze

Unilever (CPG)

Vaseline Sunitizer

VML, Jakarta

Bronze

Allegra (CPG)

Adopt Your Allergies

McCann, Bogota/MRM Worldwide, Santiago/MRM Worldwide

Bronze

Greek Ministry of Education, Religious Affairs & Sports

Stop Bullying

Ogilvy, Athens

Bronze

Saudia Airlines (Airlines)

ProtecTasbih

Leo Burnett, Jeddah/Saatchi & Saatchi ME, Dubai

Non-Profit/Foundation-Led Education & Awareness

Gold

UN Women

Child Wedding Cards

Impact BBDO, Dubai

Bronze

Skin Cancer UK

The Melanoma Law

Ogilvy, London

Bronze

White Ribbon

Short Life Stories

Bensimon Byrne, Toronto

Bronze

Fundacion de Alba (Non-Profit)

Testicles

Ogilvy Mexico City/Ogvilvy Health, New York

Fundraising & Advocacy

Gold

St. Jude India Childcare Centres

The Impossible Choice

Ogilvy, Mumbai

Gold

Taiwan Organ Sharing Registry (Non-Profit)

Paper Organs

Leo Burnett, Taipe

Silver

Coordown

Assume That I Can

Indiana Production Company, Milan/Small, New York

Silver

Coordown

Assume That I Can

Indiana Production Company, Milan/Small, New York

Silver

NHS Blood and Transplant

Waiting to Live

VLM, London/Wunderman Thompson, London

Silver

Reinserta

Tres

Grey, Mexico City

Silver

Belgian Center for Missing and Sexually Abused Children(Non-Profit)

Call Glenn

VML Belgium,, Antwerp/Wunderman Thompson, Antwer

Bronze

Frontline 19 (Non-Profit)

Sicker than the Patients

adam&eveDBB, London

Corporate Image & Communication

Bronze

Moderna Inc. (OTC)

Ashe Versus

The Youth Curitiba/TBWA/Health Collective, Sao Paulo

Health Services & Facilities

Silver

Aster

Impossible Journey

Area 23, New York

Silver

Specsavers (Healthcare)

The Misheard Version

Golin, London

Silver

Montefiore Einstein

Solo: There’s Magic in All of Us

Alto, New York

Bronze

Montefiore Einstein

Solo: There’s Magic in All of Us

Alto, New York

Bronze

Montefiore Einstein

Solo: There’s Magic in All of Us

Alto, New York

Animal Health

Honest Eggs

Fitchix

VML, Melbourne

PHARMA

Bronze

Biogen

Not a Lonely Journey

VML, Milan

Bronze

Organon

Mis(s)diganosis

MullenLowe MENA, Dubai/McCann Health, Dubai

Healthcare Professional Engagement

Bronze

Getinge

Heart Surgeon’s Cookbook

Forsman & Bodenfors, Gothenburg

Patient Engagement

Grand Prix

Siemens Healthineers

Magnetic Stories (Magnetic Resonance Imaging)

Area 23, New York

Silver

Siemens Healthineers

Magnetic Stories (Magnetic Resonance Imaging)

Area 23, New York

Innovative Use of Technology: Patient or Healthcare Professional

Gold

KVI Brave Fund

Voice 2 Diabetes

Klick Health, Toronto

Silver

Easwitch

Airquity

Havas Lynx, Manchester/Earswitch, Manchester

STRATEGY

CREATIVE EFFECTIVENESS

Consumer Goods

Bronze

Dove (CPG)

Toxic Influence

Ogilvy, London

Travel, Leisure, Retail, Restaurants & Fast Food

Silver

McDonald’s (Fast Food)

Raise Your Arches

Leo Burnett, London

Bronze

Workday (Busines Services)

Rock Star

Ogilvy, Chicago/Ogilvy, Los Angeles

Bronze

Ananas Anam + Dole Sunshine Company

Pinate X

L&C, New York

Single Market

Silver

Oreo (CPG)

Bring Back #2011

Leo Burnett, Mumbai

Creative Effectiveness for Good

Silver

ITVxCalm

The Last Photo

adam&eve DDB, London

Silver

Microsoft (Electronics)

Adlam: An Alphabet to Preserve a Culture

McCann, New York

Real-Time Response

Gold

Dove (CPG)

#TurnYourBack

David, Madrid/Ogilvy/London

Silver

Budweiser (Beverage)

Bring Home the Bud

Weiden + Kennedy, Sao Paulo/Weiden + Kennedy, New York/Africa Creative DDB, Sao Paulo

Sustained Success

Grand Prix (Creative Effectiveness)

Heinz (CPG)

It Has to Be Heinz

ReThink, Toronto

Bronze

Spotify (Entertainment)

Wrapped on Platform Experience

Spotify, New York

Bronze

Mastercard

Inclusive by Design

McCann XBC, New York

Collaboration

Bronze

Partners Life (Financial Services)

The Last Performance

Special, Auckland

Breakthrough on a Budget

Gold

Pedidosya

World Cup Delivery

Gut, Buenos Aires

Challenger Brand

Bronze

Honest Eggs

Fitchix

VML, Melbourne

CREATIVE STRATEGY

Consumer Goods

Silver

Dove (CPG)

Let Her Grow

Edelman, Bangkok

Bronze

Flora

Skip the Cow

Upfield, Amsterdam/Pablo, London

Bronze

Heineken (Beverage)

Bar Experience

Le Pub, Milan

Bronze

Dove (CPG)

The Cost of Beauty

Ogilvy, London/Ogilvy, Toronto

Automotive

Silver

Renault (Automotive)

Renault – Cars to Work

Publicis Conseil, Paris

Travel, Leisure, Retail, Restaurants & Fast Food

Bronze

Dunkin’ (Fast Food)

America Runs on Dunkin [And Ben]

Artists Equity, Los Angeles

Bronze

Saudia Airlines (Airlines)

ProtecTasbih 

Leo Burnett, Jeddah/Saatch & Saatchi ME, Dubai

Not-for-Profit/Charity/Government

Silver

Laut Gegen Nazis (Non-Profit)

Rights Against The Right – The First Trademark that Stops Trading Nazi Merchandise

Jung Von Matt AG, Hamburg/Redgert Comms/Berlin

Data & Analytics

Silver

Degiro, Un Women

Pink Chip

AKQA, Amsterdam

Audience Insight

Silver

KPN

A Piece of Me

Dentsu Creative, Amsterdam

Challenger Brand Strategy

Silver

Honest Eggs

Fitchix

VML, Melbourne

Bronze

Skip The Dishes

Inflation Cookbook

Dentsu Creative, Toronto/Dentsu Creative Montreal

Multi-Market Strategy

Bronze

Heineken (Beverage)

150 Years of Whateverken

Le Pub, Milan

Long-Term Strategy

Gold

Mastercard (Financial Services)

Inclusive by Design

McCann XBC, New York

Silver

Sandy Hook Promise (Non-Profit)

Know the Signs

BBDO, New York

Bronze

Heinz (CPG)

It Has to Be Heinz

ReThink, Toronto

Corporate Purpose & Social Responsibility

Grand Prix

KPN

A Piece of Me

Dentsu Creative, Amsterdam

Market Disruption

Gold

Dove (CPG)

Code My Crown

Edelman, London

Bronze

Honest Eggs

Fitchix

VML, Melbourne

Bronze

Vodafone (Telecommunications)

VI Human Network Testing Network

Ogilvy, Mumbai

Brave Brands

Silver

Heinz (CPG)

Ketchup Fraud

Rethink, Toronto

Bronze

Deutsche Telecom (Telecommunications)

Without Consent – A Message from Ella

adam&eve, Berlin

Bronze

Microsoft (Electronics)

Adlam: An Alphabet to Preserve a Culture

McCann, New York

Experience & Relationship Models

Gold

Skip The Dishes

Inflation Cookbook

Dentsu Creative, Toronto/Dentsu Creative Montreal

Bronze

Mondelez International (CPG)

Oreo Cheat Cookies

Saatchi & Saatchi Dusseldorf

Brand Strategy

Silver

Stanley 1913

The Stanley Refresh

GSD&M, Austin/Stanley 1913, Seattle

Silver

Dove (CPG)

The Cost of Beauty

Ogilvy, London/Ogilvy, Toronto

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“I literally align myself with brands nowadays that are a part of my everyday lifestyle,” said Ludacris on the Brand Innovators Influential Beach Stage at Cannes. “Ask my family. My wife is here today. I eat peanut butter every single day.”

He teamed up with Jif on a humorous spot, in which he shows how eating peanut butter while recording impacts his work.

He also worked with Stella Artois on a campaign, which he said also goes along with his lifestyle since he has an album called “Chicken and Beer.” In one spot, Ludacris is at dinner with Zoe Saldaña and Matt Damon. When Saldaña asks him if he could have dinner with anyone, who would it be, Ludacris calls actor Jeremy White from The Bear for advice.

Insurance is a very important part of Ludacris’ life as well. “I insured my voice,” he said during the panel. “So if anything happens to my voice, I get paid for it…that’s my number one asset.” Working with State Farm, Ludacris starred in a State Farm spot which shows a “ludacrious” broken faucet.

The rapper is also working with Google. He starred in an out-of-home spot in Times Square, in which an avatar of the rapper showed consumers how to take a hands-free selfie on the Samsung Z Flip 4. He also featured in a Buying Black campaign, which promotes shopping Black-owned businesses. “You have to support Black businesses because it’s very important in understanding the Black dollar, how far the Black dollar goes, and reinvest that money back into the community,” he said.

Photo Credit: Lucy Brumberger

The rapper got his start as a DJ in Atlanta for the media company Black-owned media company Urban One. CEO Alfred Liggins moderated the conversation and the two discussed the importance of how Black media companies help build careers.

“I came from Urban One and you provided a safe space for me to be 100% authentic to who I am,” Ludacris told Liggins. “All I did was expand what the opportunity and the platform that you gave me. You invested in me…that’s a perfect example of why and how we need to invest more into Black culture.”

The two noted how brands are working more with Black artists. “Black culture has had an entertainment impact for a very long time but now it’s been having an equal marketing impact and people are using it in order to drive popular consumer consumption,” Ludacris said.

The rapper also performed on the Influential Brand Innovators Beach Stage the same evening.

The post How does Ludacris choose which brands to work with?  appeared first on Brand Innovators.

“It taught me about leadership not just about sales, but how to connect with people, how to motivate people and how to build careers, which helped me once I did get a seat at the table,” she said during a Brand Innovators Women in Marketing breakfast event at Cannes on Wednesday morning. 

During the session, Bethea pointed out that while men are often apply for a jobs for which they are only 50% qualified for, women tend to be more careful and won’t take the chance. She encourages women to not hold back and to go after what they want with the same confidence, which will serve them well in their career.

During the pandemic, Surabhi Pokhriyal, chief digital growth officer, Church & Dwight, started an organization Elevating Women in Digital to help women immigrants in the US – a group of women whose visas are tied to their company they work for which puts them in a bad position for salary negotiation. “Employers know you don’t have flexibility for job changing,” she said.

The mentor-mentee network created a spreadsheet in which women shared their salary for different job titles at major organizations to help these women ask for appropriate salaries to help overcome the pay gap. Out of school with their first job, men will usually negotiate salary giving themselves a better base to grow from, said Pokhriyal. “The women will usually just be happy to have the job,” she said, also encouraging women to apply for a job even if they don’t have every single skill listed.

Kristin Kroepfl, vice president of marketing, PepsiCo Foods North America PepsiCo, advises women to think about their careers like a marathon and not a sprint, suggesting those early in their career not to just go after promotions but to go after roles that will build their experience so they have the skills they need to succeed in the role. Alyssa Buetikofer, CMO, Canada at McDonald’s took this approach in her career. 

“I have been purposeful in my career to have different experiences,” she explained, holding eight different jobs across five different departments, across different global regions at the QSR giant to learn everything she could about how the business works. “I knew it would be better for my career long term,” said Buetikofer.

Many of the women during the sessions discussed the importance of showing up as your authentic self at work. Being a mom inspires Sanofi Consumer Healthcare CMO Claudine Patel in the workplace. “When you are a mom, nothing ever phases you anymore, you always lead with calmness,” she said.

Not only is it important to support the younger women coming into the industry, it is also key to cultivate allyship among men. Diana Haussling​, SVP, GM, consumer experience & growth at Colgate highlighted working with partners like VML CEO Jon Cook to give guidance on how not to be the old dude in the club and keep the conversation about supporting women active.

“We need to raise better sons,” said the mother of a son. “We spend a lot of time overcoaching women talking about a problem that they didn’t have; race that they need to solve.”

Allyship should be an active verb, said Haussling. “There is an opportunity to shift the conversation from what women need to do, to bring men into the conversation to make them change the systems that were built for them to work for all.”

Leslie Malcom, VP Marketing, Molson Coors Beverage Company, advises her younger female staff to not only pursue a mentor, but to “be really specific about what need do you want out of the mentorship and then be really choiceful that it is not about any mentor, it is about the right mentor,” she said. “The fit has to be right.”

Molson Coors supports women with an internal organization called BREW –Building Relationships Empowering Women. She has one mentor that helps her juggle being a working mom and another that helps figure out how to hold a board seat. Malcolm leaves the office every day at 4pm to be with her family, and she hopes this sets an example for younger women about what a leadership career can look like.
Courtney Benedict, VP marketing, above premium beer, Molson Coors Beverage Company, suggested a way to help women at work is to pay attention to a small comment from a woman at a meeting that might be overlooked “to be that source of advice, comfort and encouragement,” she explained.

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