State Farm has backed out of its Super Bowl plans in response to the fires burning in Los Angeles.
Last year, the insurance brand ran an ad starring Arnold Schwarzenegger as Agent State Farm, a special agent who went through great lengths to be a great neighbor.
“State Farm, State Farm agents, and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” said a company representative in a statement. “State Farm serves more 8 million customers in California – more than any other insurer – and we’ve been doing this for nearly 100 years. Our claims force is the largest in the industry and we are bringing the full scale and force of our catastrophe response teams to help customers recover – whether they are on the ground in LA or across the country.”
“We are proud to report that our customer contact is at 90%,” the statement continued. “We’ve received over 7,400 home and auto claims, and we are putting tens of millions of dollars back into customers’ hands. These numbers will continue to rise as residents return and assess damage.”
“Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned.”
