Barbara Scala

Barbara Scala serves as the Global Head of Snacking for Walls and Cornetto, where she expertly drives brand growth through compelling storytelling and Innovation plans. With two decades of experience in the consumer packaged goods sector, Barbara has earned acclaim for her ability to revitalize iconic brands and transform underperforming ones. Her success stems from a strategic approach to repositioning, a commitment to innovation, and a track record of flawless execution.