Women’s sports aren’t just having a moment—they’re launching a movement. From sold-out stadiums to record-breaking ratings, female athletes are rewriting the rules of engagement and demanding the spotlight they’ve always deserved. At the Brand Innovators Culture & Entertainment Summit, we’ll explore how this cultural shift is changing the game for marketers, as brands increasingly see women’s sports as not just a cause, but a compelling business opportunity.
This summit will bring together leading marketers, athletes, and media executives who are fueling the rise of women’s sports through bold storytelling, authentic partnerships, and investments that move the needle. We’ll examine how brands are aligning with powerful female voices, creating deeper fan connections, and helping drive equity across the sports ecosystem. The question isn’t why brands should care—it’s how fast they can catch up.
Friday, July 18th, 2025
8:00 AMBreakfast and Registration
Fuel up and network with fellow innovators before the program kicks off.
9:00 AMOpening Remarks
Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators
Graham Williams, Chief Growth Officer, HATCH
9:15 AMActivating the Power of the Women’s Sports Consumer
Adam Herstig, SVP Marketing – International, Lids
Stef Strack, Founder and CEO, Voice in Sport
9:35 AMHow Brands Can Show Up for Women's Sports Authentically
Andrea Wilson, Director, Sponsorships & Experiential Marketing, AT&T
10:15Keynote Session
10:30 AMNetworking Break
Coffee, conversation, and connection.
10:45 AMThe Sponsor Shift” — Why Brands Are Betting Big on Women’s Sports
700 W Washington St