The Power of Connections & Brand Growth Summit
May 22 • Hosted by Publicis & Bel Group • Paris
Join us in the heart of Paris for an exclusive summit that brings together the brightest minds in brand-side marketing. Unleashing the Power of Connections to Drive Brand Growth is a high-impact event designed to spark inspiration, foster collaboration, and unlock bold new strategies to elevate your brand.
Thursday, May 22, 2025
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11:00 AM
Coffee & Registration
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12:00 PM
Opening Remarks
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
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12:15 PM
Publicis & Bel Opening Fireside Chat
Arjoon Bose, Global Chief Marketing & Digital Officer, Bel
Gautier Picquet, CEO, Publicis Connected Media & COO, Publicis Groupe France
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12:45 PM
The Evolution of Media, Social, and the Modern Brand
Najat Laadam, Media, Brand & Social Media Manager AMIEO, Nissan Motor Corporation
Moderated by: Daniel Shering, Regional SVP, EMEA, CommerceIQ
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1:15 PM
Lunch
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2:15 PM
Turning Data into Action: Creating Memorable Brand Experiences
Olga Kostina, Marketing Manager – International Media Excellence, Suntory Global Spirits
Moderated by: Anne Piérard-Marcombe, Sales Director, Global Brands,Ogury
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2:45 PM
The Art of Disruption: How Back Market Rewrote the Rules of Electronics Retail
Joy Howard, Chief Marketing Officer, Back Market
Moderated by: Daniel Shering, Regional SVP, EMEA, CommerceIQ
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3:15 PM
Connecting Global Ideas with Local Magic
Emilie Charbonne, Marketing Director Retail and Out Of Home France, Bel Groupe
Myriam Gautier, Head of Strategic Insights, Bel Groupe
Louis Lopez, Equity & Strategy Director, Bel Groupe
Moderated by: Aurélie Gritun, Director of Product Marketing, Skimlinks, a Taboola company
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3:45 PM
Power of Culture in Brand Building
Anne-Lise Sabadie, Global Equity Director, The Laughing Cow
Alessandro Sant Albano, Vice President, Brand Management, Team8
Stuart Wareman, SVP Global Experiences, Accor
Moderated by: Aude Elisabeth, Sales Director, Adlook
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4:15 PM
Networking Break
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4:30 PM
The Intelligence Edge: How L’Oréal Navigates the Shifting Beauty Landscape
Edwin Taborda, Global Chief Consumer & Market Intelligence Officer – L’Oreal Consumer Products Division, L’Oreal
Moderated by: Anas Nadifi, Country Sales Director, BeReal
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5:00 PM
Publicis Deep Dive Panel
Wanessa Dali, Global Chief Strategy Officer, Publicis Media International
Antoine de Trogoff, Managing Director, Publicis Media International
Benjamin Ligner, Chief Marketing Officer, Publicis Media France
Moderated by: Pegah Mofidi, Managing Director, Equativ
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5:30 PM
Precision at Scale: Leveraging Martech to Personalize the Ecommerce Experience
Beyza Kapu, Global Ecom Tech & Data Analytics Director, L’Oreal
Moderated by: Aude Elisabeth, Sales Director, Adlook
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6:00 PM
Programming Wraps & Rooftop Cocktails Begins
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7:15 PM
Cocktails & Dinner
Speakers
Arjoon Bose
Global Chief Marketing & Digital Officer, Bel
Joy Howard
Chief Marketing Officer, Back Market
Gautier Picquet
CEO Publicis Connected Media & COO Publicis Groupe France
Edwin Taborda
Global Chief Consumer & Market Intelligence Officer - L'Oreal Consumer Products Division, L'Oreal
Daniel Shering
Regional SVP, EMEA, CommerceIQ
Sponsors
Venue

145 Rue de Courcelles
75017 Paris, France