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Connect, Create, Convert: The Innovation & Marketing Powerhouse

May 20 • Hosted by Grupo Bimbo • Mexico City

On May 20, Brand Innovators will host its first-ever event in Latin America — Marketing Innovation — in partnership with Grupo Bimbo at their global headquarters in Mexico City. This exclusive gathering will bring together top marketing, innovation, and business leaders to explore how brands are driving purpose, culture, and connection in an increasingly digital world.

Expect rich dialogue, high-impact networking, and meaningful exchange at the intersection of community and commerce — all within the heart of one of Latin America’s most iconic companies.

Tuesday, May 20th, 2025

8:40 AM Breakfast Hosted By Grupo Bimbo
9:00 AM Breakfast Welcome

Juan Nosti Busquets, Director de Mercadotecnia Bimbo, Grupo Bimbo
9:40 AM Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Cynthia Glanzberg, Senior Director, Content & Community – West Coast, Brand Innovators

Pearl Tam, Senior Vice President, Content & Community, Brand Innovators

Mario Gonzalez Herrera, Gerente de Innovación Bimbo Mexico, Grupo Bimbo

Emcee: Debra Natasha Pogorelsky, Co-Founder & CEO, Bridges Unite
9:50 AM The Pulse of Marketing in Mexico

Gabriel Richarud, Managing Director IAB, Mexico
10:00 AM Fireside Chat

Alfonso Haces Ramírez, Global CSD Director, Beliv
10:30 AM Marketing Now: Future Trends, Challenges, Opportunities

Ana Karen Jimenez de la Huerta, Senior Brand Director, Health Care Mexico, Procter & Gamble

Lorena Cabrera, Head of Media, Alpha Sigma Alimentos

Moderated by: Jesús Benitez Garcia, Vice President of Expansion, Adsmovil
11:00 AM Networking Break
11:25 PM Omnichannel Strategies for Challenger Brands

Santiago Duran Mejia, Head of Marketing Communications Latam, TripleTen

Moderated By: Seraj Bharwani, Chief Strategy Officer, illumin
12:00 PM Innovation That Builds Beloved Brands

Alma Alvarez Fuentes, Global Innovation Strategy Director, Grupo Bimbo

David Chavez, Vice President Marketing, Barcel S.A. De C.V.

Moderated by: Ana Magallanes, Senior Account Executive, Amazon Ads
12:30 PM Fueling Smarter Engagement at Scale

Luis Alberto Perez Ettedgui, Head of Marketing & Communications, Nissan Motor Corporation

Mauricio Guerrero, Retail Business Support Manager, BP

Moderated by: Jesús Benitez Garcia, Vice President of Expansion, Adsmovil
1:00 PM Lunch Hosted By Grupo Bimbo
2:00 PM Innovations in Customer Journey Experience

Federico Hirtz, Commercial Head, The Clorox Company

Juan Pablo Namur, Program Director, Digital Transformation, Aeromexico

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
2:30 PM How to Think Strategically About AI Trends

Aldo Lopez, Head of Marketing, Newell Brands

Alfonso Haces Ramírez, Global CSD Director, Beliv

Edgar Aguilar Meza, LatAm and C. Practice Lead Data, Analytics and AI, Mastercard

Moderated by: Matias Perel, Vice President, Multicultural Partnerships & Latam, Zeta Global
3:00 PM How Audiences Connect with Future Consumer Trends Through Content

Fernanda Soriano Perez, Account Developer, HP

Isaac Gomez, Media Manager, L’Oreal

Juan Pablo Gallon, Digital Programming and Development VP, Mexico & Latam, Conde Nast

Moderated by: Aline Suquet, Co-Founder & Managing Director, Smoot
3:30 PM Inteligencia Artificial en Comunicación e Innovación

Joan Farias, Strategic Planning Directo, Vector B
4:00 PM BMC Strategic Innovation

Pablo Barcarolo, General Content Director, Mexico, Colombia, & Centroamerica, BMC
5:00 PM Wrap