Advisory Board Archives - Brand Innovators https://brand-innovators.com/board-or-counsel-type/advisory-board/ Mon, 03 Feb 2025 01:15:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://brand-innovators.com/wp-content/uploads/2024/01/BrandInnovators_Logo_Favicon.png Advisory Board Archives - Brand Innovators https://brand-innovators.com/board-or-counsel-type/advisory-board/ 32 32 Craig Brommers https://brand-innovators.com/board-members/craig-brommers/ Thu, 19 Dec 2024 15:53:06 +0000 https://brand-innovators.com/?post_type=board-members&p=26555 Craig has led global marketing for the most iconic retail brands in retail – Gap, Abercrombie & Fitch, and Calvin Klein. In 2020, he joined denim leader American Eagle as Chief Marketing Officer. Gen Z’s #1 retailer has been leaning into youth culture, including influencer partnerships, product collaborations and community impact.

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]]> Craig has led global marketing for the most iconic retail brands in retail – Gap, Abercrombie & Fitch, and Calvin Klein. In 2020, he joined denim leader American Eagle as Chief Marketing Officer. Gen Z’s #1 retailer has been leaning into youth culture, including influencer partnerships, product collaborations and community impact.

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]]> Lee Sterling https://brand-innovators.com/board-members/lee-sterling/ Wed, 24 Jan 2024 00:10:51 +0000 https://brand-innovators.com/?post_type=board-members&p=18104 The post Lee Sterling appeared first on Brand Innovators.

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]]> Gabrielle Wesley https://brand-innovators.com/board-members/gabrielle-wesley/ Tue, 09 Jan 2024 21:24:15 +0000 https://brandinnovator.wpenginepowered.com/?post_type=board-members&p=17474 Gabrielle Wesley is an experienced brand and general management professional with 20 years of experience in both consumer and private label CPG.

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]]> Gabrielle Wesley is an experienced brand and general management professional with 20 years of experience in both consumer and private label CPG.

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]]> Andrew Sneyd https://brand-innovators.com/board-members/andrew-sneyd/ Tue, 09 Jan 2024 21:23:12 +0000 https://brandinnovator.wpenginepowered.com/?post_type=board-members&p=17472 The post Andrew Sneyd appeared first on Brand Innovators.

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]]> Tara McRae https://brand-innovators.com/board-members/tara-mcrae/ Tue, 09 Jan 2024 21:22:33 +0000 https://brandinnovator.wpenginepowered.com/?post_type=board-members&p=17471 Tara McRae joined TB12 at the start of 2020 with more than 20 years of brand management, marketing, e-commerce and business strategy experience in the athletic and lifestyle industries. Prior to that, she was CMO of Clarks, where she reinvigorated the footwear brand with a major global marketing campaign that kicked off in 2019. Prior […]

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]]> Tara McRae joined TB12 at the start of 2020 with more than 20 years of brand management, marketing, e-commerce and business strategy experience in the athletic and lifestyle industries. Prior to that, she was CMO of Clarks, where she reinvigorated the footwear brand with a major global marketing campaign that kicked off in 2019. Prior to Clarks, McRae spent ten years at PUMA, where she held several roles across sports and US marketing teams, strategic planning and brand management, eventually taking over as SVP of Brand and Marketing. McRae also spent 6 years in marketing and media planning for Bose and early in her career she spent time at an e-commerce at a start-up in Los Angeles, CA.

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]]> Marcel Marcondes https://brand-innovators.com/board-members/marcel-marcondes/ Tue, 09 Jan 2024 21:21:51 +0000 https://brandinnovator.wpenginepowered.com/?post_type=board-members&p=17469 Marcel Marcondes is the U.S. Chief Marketing Officer at Anheuser-Busch where he leads marketing strategy for a broad portfolio of some of the world’s largest beer brands – Budweiser, Bud Light, Michelob ULTRA, Stella Artois and more. He’s responsible for a transformation within the marketing organization where people are at the center of everything Anheuser-Busch […]

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]]> Marcel Marcondes is the U.S. Chief Marketing Officer at Anheuser-Busch where he leads marketing strategy for a broad portfolio of some of the world’s largest beer brands – Budweiser, Bud Light, Michelob ULTRA, Stella Artois and more. He’s responsible for a transformation within the marketing organization where people are at the center of everything Anheuser-Busch does as a company. By applying this people-first approach to insights, innovation and consumer connections, Marcel has overseen Anheuser-Busch having many of the fastest growing brands in the industry. Since 2018, the company has driven more than 50% of all the innovation volume in the beer category. In 2019, Business Insider ranked Marcel third in “The 25 Most Innovative CMO’s In the World” list. In 2017 and 2018, Sports Business Journal recognized Marcel as one of the 50 Most Influential People in Sports Business. Using creativity to build brands, Anheuser-Busch has won a total of 17 Cannes Lions and 25 Clios – the most in the company’s history during that span. Marcel currently sits on the Board of Directors for the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council. He also sits on Adweek’s Diversity & Inclusion council and leads Anheuser-Busch’s partnerships with AIMM’s #SeeHer and #SeeAll to promote multicultural marketing. He also serves as a mentor for The Marketing Academy where he works with talented marketers to develop their leadership capabilities. A 14-year veteran of ABInBev, Marcel has spent his career at the company connecting its beers to people and culture to drive growth. Prior to his U.S. leadership role, Marcel was Vice President of global brands and growth development platforms where he managed international expansion. Before that, Marcel led marketing for Skol, Brahma and Antarctica in Brazil, the three largest brands in that market. Before joining ABInBev, Marcel spent seven years in brand management at Unilever. Marcel has a master’s degree in business administration from the Business School São Paulo. He resides in New York with his wife Denise and three children.

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]]> Fernando Machado https://brand-innovators.com/board-members/fernando-machado/ Tue, 09 Jan 2024 21:20:59 +0000 https://brandinnovator.wpenginepowered.com/?post_type=board-members&p=17467 Fernando is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), 16 D&AD Yellow Pencils, and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Restaurant […]

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]]> Fernando is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), 16 D&AD Yellow Pencils, and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018, Advertiser of the Year at the Clio Awards 2018 and 2019, and Creative Brand of the Year in Cannes 2019. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, “Scary Clown Night”, “Burn that Ad”, “Birthday Clowns”, and “Whopper Detour”. Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013). Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by Business Insider as top 10 people transforming advertising, by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017, 2018 and #1 in 2019), by AdAge as top 50 most creative people in the business (2017), by Forbes as Top 100 Most Creative Minds in Business and by Fast Company as Top 100 Most Creative People in Business (2019).

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]]> Sophie Kelly https://brand-innovators.com/board-members/sophie-kelly/ Tue, 09 Jan 2024 21:19:57 +0000 https://brandinnovator.wpenginepowered.com/?post_type=board-members&p=17465 The post Sophie Kelly appeared first on Brand Innovators.

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]]> Todd Kaplan https://brand-innovators.com/board-members/todd-kaplan/ Tue, 09 Jan 2024 21:19:14 +0000 https://brandinnovator.wpenginepowered.com/?post_type=board-members&p=17463 The post Todd Kaplan appeared first on Brand Innovators.

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]]> Casey Hurbis https://brand-innovators.com/board-members/casey-hurbis/ Tue, 09 Jan 2024 21:18:29 +0000 https://brandinnovator.wpenginepowered.com/?post_type=board-members&p=17461 The post Casey Hurbis appeared first on Brand Innovators.

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