- The Cannes Lions International Festival of Creativity has announced that a total of 26,900 submissions have been received into the 2025 Awards, up slightly from 26,753 last year, down from peak 2016 when submissions reached 43,000.
- Glass: The Lion for Change, which turns 10 this year, saw a striking 53% increase in submissions.
- Additionally, Design Lions increased by 17% this year. Entries for Creative B2B Lions were up 13% this year. Entries from LATAM increased by 16% year-over-year. The Entertainment Lions for Sport rose by 15%. The number of entries from independent agencies is up by 18%. The Strategy Track is up 10% year-over-year.
The Cannes Lions, the Oscars of the ad business, kick off next week. While thousands of people are coming to town for thousands of reasons, the core reason for the festival in the first place is to celebrate the best creative in the business.
“We know that world-class creativity can come from anywhere. For business leaders seeking growth opportunities, the global benchmark provides a unique insight into creativity’s power as a catalyst for meaningful transformation and growth,” said Simon Cook, CEO of Lions, in a statement shared with Brand Innovators.
“With submissions from across 96 markets – and significant regional growth from LATAM – we look forward to seeing the breadth of groundbreaking ideas from across the world. We’re excited to see the winning body of work that emerges over the next week as our Juries set the benchmark that will define the future direction for our industry.”
Every night new categories will be honored on the Croisette and we will be covering the winners. Stay tuned to find out what makes a winning creative campaign.
