Culture Shifters Summit at Cannes
Jun 17 - Jun 18
Tuesday, June 17, 2025 - Showcase Stage
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2:00 PM
Opening Remarks
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2:05 PM
From Consumers to Superfans: The New Rules of Brand Fandom
A.P. Chaney, Senior Director of Creative, Sparkling Flavors, North America, Coca-Cola
Luis Garcia, Chief Marketing Officer, Tree Hut, Naterra
Micky Ogando, Chief Creative Officer , Bakery
Jeremy Steinberg, Chief Revenue Officer, Fandom
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2:50 PM
Sports and Culture
Lana Busignani, General Manager, Global Media,
Islam ElDessouky, Global VP Creative Strategy & Content, Coca-Cola
David Picioski, Head of Marketing, Team Sports, Wilson Sporting Goods
Brad Ross, Managing Director – Global Marketing Partnerships, Bank of America
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3:25 PM
How to Create Meaningful Brand Value: Deep Dive into Snapdragon's NEW Partnership with Surprise CEO Guest Speaker
Julie Yamamoto, Senior Director, Marketing, Qualcomm
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3:50 PM
Fireside Chat
Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US, PepsiCo
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4:20 PM
How to Build Strategic Partnerships to Elevate Brand Engagement & Cultural Impact
Roy Broderick Jr., Chief Growth Officer, WHTWRKS
Erika Lewis, Head of Cultural Partnerships, Global Business Marketing, TikTok
Yin Woon Rani, CEO, MilkPEP
Wednesday, June 18, 2025 - Beach Stage
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9:15 AM
Opening Remarks with Dr. Marcus Collins
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9:30 AM
Culture Shifters
Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business
Laurie Lam, Chief Brand Officer , e.l.f Beauty
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10:00 AM
Culture Shifters
Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business
Esi Eggleston Bracey, Chief Growth and Marketing Officer, Unilever
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10:30 AM
Culture Shifters
Vanessa Wallace, Chief Marketing Officer, Savage x Fenty
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11:00 AM
Creative as Strategic Currency: The Counterforce to Media-Only Marketing
Ryu Yokoi, Chief Media & Marketing Capability Officer – Personal Care and NA, Unilever
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12:00 PM
Culture Shifters in Sports & Entertainment
Jonathan Adashek, Senior Vice President of Marketing and Communications, IBM
Ricky Engelberg, Head of Sports & Partner, Maximum Effort
Julie Morris, SVP, Head of Commercial Development & Media, NBA
Marissa Nance, Founder and CEO, Native Tongue Communications
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12:35 PM
The Culture Engine: Gaming's Expanding Universe
Monica Austin, CMO, Blizzard Entertainment
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1:00 PM
Showing Up: Meeting Consumers Where They Are Panel
Tara Loftis, Global President, Dermatological Skincare (Cetaphil, Differin, Alastin, Benzac), Galderma
Richard Nunn, CEO MileagePlus, United Airlines
Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International
Julie Yufe, SVP Marketing Vodka, Rum, Gin & Liqueurs, Diageo