- Kraft Heinz and Uber Eats are teaming up to promote restaurants that proudly and boldly serve Heinz Ketchup.
- The partnership is part of an inaugural “Heinz Verified” program from Kraft Heinz, which will single out restaurants that serve Heinz Ketchup in their eateries. The initiative comes from the company’s Away From Home division.
- Through the promotion, consumers in six cities – Chicago, Dallas, Denver, Los Angeles, Miami and Pittsburgh – will be able to identify “Heinz Verified” restaurants on the Uber Eats app. For a limited time, users can also get $5 off an order of $30 or more when they order from one of those restaurants.
The new “Heinz Verified” program continues the brand’s longstanding campaign to highlight its dedicated fan base and its “It has to be Heinz” overall brand positioning. Previous campaigns have included asking fans to call out “ketchup fraud,” creating a tattoo-ready label, and positioning its product as an emotional-support assistant.
Taking that passion a step further, the Heinz Verified campaign is meant to showcase the brand as an ally to restaurateurs in a difficult business. By becoming Heinz Verified, the company will provide its partners with access to insights and consumer trends, product samples, promotions, branded merchandise, digital resources and free marketing support to drive customer traffic.
“By introducing HEINZ Verified, we want to help restaurants succeed so communities can thrive – delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences,” said Peter Hall, president of elevation, North America at Kraft Heinz, in a statement. “Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.”
Kraft Heinz will further support the program with a new content series, “Daytrippin,” featuring actor, comedian and social media personality Steven He. The program, which will be distributed on YouTube and packaged for other streaming platforms, will follow He as he takes a road trip from Pittsburgh to Chicago (via Cleveland), showcasing each city’s local food culture, iconic dishes and the people behind them.
