Nancy Hall leads the strategy and operations of Mindshare’s work across North America, connecting the culture of more than 1,700 people and overseeing the agency’s diverse roster of both domestic and multinational clients—including clients such as Unilever, Discover Financial Services, Ford, Campari, and more. She partners closely with WPP leaders across the global network to drive transformative media and business strategies for clients and the industry as a whole.
Hall brings over 20 years’ experience working with best-in-class agencies and brands to her current role. Prior to joining GroupM, she served as the U.S. CEO for IPG’s Matterkind, driving addressable strategies, data and audience programs, and media activation capabilities for clients across verticals including retail, pharma, beauty, auto, and more. During her time at Matterkind, Hall launched the agency’s outcomes-based business practice to great success, along with growing IPG’s addressable, commerce, and activation capabilities.
Prior to her work at Matterkind (formerly Cadreon), Hall’s previous experience includes 15 years at Epsilon Conversant, where she held roles such as SVP, Sales and SVP, Travel Solutions. During her tenure with the company, she also held other leadership roles spanning client, sales, and technical services in verticals such as healthcare, retail, and CPG.
Hall’s expertise includes addressable, performance marketing, branding, programmatic, commerce, search, social, streaming and advanced TV, data, technology, and media strategy. A respected industry leader, her insights have been featured in Adweek, Campaign, AdExchanger, and more. Over the past couple years, she’s been named one of PerformanceIN’s Top 30 US Changemakers in Partnership Marketing and honored with the Leadership Award by Partnership with Children for both her work in media and giving back to the community.