Patrick O’Keefe

A true digital and experiential disruptor, Patrick has spent nearly 20 years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019 as Vice President, Integrated Marketing Communications, where he brought his deep expertise to the organization. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers.