Appointed in June 2024 as senior vice president, regional marketing, Raj Register is responsible for the company’s North American marketing, social and digital media, website, analytics and paid media operations efforts in support of the automotive company’s iconic brand portfolio, which includes Alfa Romeo, Chrysler, Dodge, FIAT, Jeep® and Ram.
Register joins Stellantis at a pivotal time in its transformation, as the company introduces a host of electric vehicles to the U.S. market. Her team will be responsible for the media and marketing efforts that highlight and celebrate the strength of the U.S. brands and products, including the highly anticipated all-new, all-electric 2024 Jeep Wagoneer S and the 2024 Dodge Charger Daytona. Both vehicles are set to arrive in U.S. dealerships across in late 2024.
Register joins Stellantis from Sysco Corporations where she served as vice president, chief marketing officer. Prior to that, she held a series of roles with increasing responsibility at Ford Motor Company where she was head of U.S. battery electric vehicle marketing, head of global brand and experiences, and served in product development, sales, service and engineering.
Register holds an B.S. in Mechanical Engineering from Michigan Tech University, a M.S. in Engineering Management from Wayne State University, and an MBA from Duke University.