Van Dyck has been working for the home rental site as a consultant for several months. In her new role, she will lead Airbnb’s Marketing, Research and Creative teams and she will be “embedded in product development from the start, helping shape the work from the ground-up.”

“As a lifelong traveler, I have personally experienced how Airbnb has changed the way we travel. As a marketer, I have always admired how the Airbnb team has created such a well-known and loved brand. I’m delighted to work with Brian, Hiroki, and the outstanding Marketing, Creative, and Research teams to tell the story of Airbnb’s exciting new chapter with the world,” said Van Dyck, in a statement.

Prior to Airbnb, Van Dyck brings more than 30 years of marketing experience to the role. Her previous roles include chief operating officer at Meta Reality Labs, chief marketing officer for AR/VR at Meta, senior director of marketing at Apple and global account director at Wieden + Kennedy working with Nike.

Van Dyck will report to Hiroki Asai, global head of marketing since 2020, who has just been named chief experience officer. 

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Sainsurin has been with the brand for almost five years. Prior to that she held senior leadership roles with Under Armour, Gannett and Marriott.

The post Barbra Sainsurin named Global CMO of Anthropologie appeared first on Brand Innovators.

“To the marketing team, I look forward to meeting each and every one of you over the next few months, listening to you, learning from you, and then strategizing with you to build deeper brand love, for more customers, through all marketing channels—digital and physical,” Preis wrote on LinkedIn.

“To my fellow colleagues on the VS & Co. leadership team, I look forward to meeting and working alongside all of you to grow our authority as the category market leader–one unique customer and experience at a time.”

Preis is a veteran marketing leader having held senior roles across major brands including Estee Lauder, J Crew and Saks Fifth Avenue.

Preis joins Victoria’s Secret as the brand is taking focusing on customer engagement across its brand portfolio. She has experience in customer-focused marketing. “One of our big initiatives has been making sure that we can reach new customers and invite more new customers to the brand without alienating our current customer,” she told Brand Innovators, when she was featured as CMO of the Week. “Thinking about where those customers are, is first and foremost.” 

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In his new role with RBI, Yashinsky is tasked with building on the “Reclaim the Flame” brand plan, a platform that was created in partnership with Burger King Franchisees. 

“We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family,” said Tom Curtis, president of Burger King U.S. & Canada, in a statement. “Joel joins us at an exciting time for the brand, and brings the ideal mix of strategic marketing experience, brand-building creativity, and leadership expertise to help fuel our next chapter.”

Yashinsky most recently served as chief marketing officer at Applebee’s, following almost twenty years at McDonald’s, where he held senior marketing roles across North America.

The post Burger King taps Applebee’s CMO Joel Yashinsky appeared first on Brand Innovators.

Lyons will be responsible for leading Subway’s global marketing, culinary, digital platforms, data and insights. He will report to Interim CEO Carrie Walsh. In his new role, he will also work directly with Publicis’ Leo New York, Subway’s new U.S. creative agency of record.

“With more than 25 years of experience in the industry, Greg is widely respected for his ability to renew iconic brands through integrated, consumer-led marketing,” said Walsh, in a statement. “We are honored to welcome Greg to the team and confident he will be instrumental in our continued journey to elevate Subway’s position as a global leader in the sandwich market.”

Lyons joins Subway from PepsiCo, where he was CMO of PepsiCo Beverages North America Portfolio. During his tenure, Lyons led the Pepsi brand to achieve 18 consecutive quarters of growth and supported popular brands, like Gatorade, Pure Leaf and MTN DEW.

“I’ve been a fan of the Subway brand for as long as I can remember, and it’s an honor to join the company at such an exciting moment in its journey,” said Lyons. “I look forward to building on Subway’s iconic legacy and bringing its creative strategy to life in bold, innovative ways.”

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In her new role, Sagripanti will be responsible for marketing, brand and demand generation efforts across the Verizon Value portfolio of brands. She and her team are tasked with growing the Value brands portfolio through a focus on market segmentation and cultivating customer loyalty.

Sagripanti joins Verizon from Amazon, where she has been CMO of Amazon Ring. In the role, she led the brand through a number of key moments including making Time’s World’s Best Brands of 2024 list.

Prior to Ring, Sagripanti served in various leadership positions at Amazon, Weber Inc. and Kraft Foods.

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Kirkham is taking on the new role to replace Greg Lyons, who has plans to leave the company.

“Mark is a multi-disciplined marketer and creative storyteller with deep, global experience in the beverage business. He led the step-changed international approach to accelerating zero sugar and expanding our portfolio to address the needs of evolving consumers,” said Ram Krishnan, CEO of PepsiCo Beverages U.S., in a statement. “In working with Mark over the years, I’ve been impressed by his imaginative approach to scalable problem solving; he is well-poised to take on this role and lead us into the next chapter of innovation and growth.” 

Kirkham was recently promoted to senior vice president of sparkling beverages for PepsiCo North America after leading international beverages for the company out of the Dublin office.

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In her new role, Clayton will continue to lead American’s global marketing strategy and customer and commercial storytelling efforts. She will also continue to oversee American’s corporate communications. Additionally, she will continue to lead the digital experience for employees and the airline’s social media approach.

She will continue to report to Ron DeFeo, chief communications officer, as a member of the global engagement team. She will also serve as a key member of the commercial team, supporting all revenue-driving initiatives.

Clayton joined American Airlines as director of communications in 2014 and was promoted to managing director in June 2016. She most recently served as vice president of communications and marketing. 

Clayton’s promotion comes as the brand is expanding its marketing team. The company  recently hired Jacs Wyatt as managing director of global marketing and Jen Crichton as managing director of communications.

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Mahoney, a 10 year veteran of the brand, will lead Ulta Beauty’s brand marketing strategy which includes: driving innovation, customer engagement and growth.

“Kelly is a true champion of our culture and passionate about our brand purpose and unleashing the power of beauty to bring to life limitless possibilities for all,” said a company announcement on LinkedIn.

Mahoney joined Ulta in 2015 as senior marketing manager and worked her way up through the ranks. Prior to joining Ulta, she worked for Hatch Loyalty, BP and Accenture. The news comes on the heels of Ulta CEO’s retirement news. Last month, the company revealed that CEO Dave Kimbell will retire after 11 years with Ulta Beauty and will step down from the company’s Board of Directors. Kecia Steelman, President and Chief Operating Officer, has taken the helm of the company since.

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“Zappos will always hold a special place in my heart—I’m deeply grateful to the team for their passion, creativity, and dedication. Together, we achieved amazing milestones, and I’ll forever cherish the memories and lessons learned,” wrote Cano in a LinkedIn post. “Now, I’m excited to start this next chapter with Lowe’s, where I’ll be focusing on driving innovation, enhancing the customer experience, and leading digital transformation. The possibilities ahead are endless, and I can’t wait to collaborate with the talented Lowe’s team to make an impact.”

During his time at Zappos, Cano is credited with leading the brand through its 25th anniversary year in 2024.

Cano will report to Jennifer Wilson, an 18 year veteran of Lowe’s, who is the company’s CMO.

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