NEW YORK, June 2, 2015 – Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries, today announced its fourth annual list of “40 Under 40” brand marketers in the Eastern U.S.

The group will be honored during a VIP reception at Pernod Ricard USA headquarters on the evening of Monday, June 8, during Brand Innovators Brand Week New York, June 8-12.

“These impressive young marketing professionals have proven they have the ingenuity, leadership and strategic foresight necessary to perform at the highest levels possible in the constantly evolving media and marketing environment,” said David Teicher, editor and chief content officer at Brand Innovators.

Winners were selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.

The following is a complete list of the 2015 “40 Under 40” East Brand Marketers:

• Michael Aki, Director, Digital Marketing, Aeropostale
• Andrea Bernhardt, Director of Digital and Media, RB
• Farrah Bezner, Marketing Director – Halls and Candy, North America, Mondelez Intl.
• Ryan Bonifacino, Chief Marketing Officer & SVP Digital, Alex and Ani
• Adam Broitman, VP & Senior Business Leader, Global Digital Marketing, MasterCard
• Matt Burton, Director, Digital Marketing, Equinox
• Patrick Cassidy, Global Digital Brand Marketing, New Balance
• Daniel Clarke, Director of Innovation, USA, Pernod Ricard USA
• Charlie Cole, CEO, The Line
• Katrina Craigwell, Director, Global Content & Programming, GE
• Jennifer Daly, Marketing Director, Unilever
• David Fontanez, Associate Director, Head of Digital Media, Verizon Wireless
• Jana Gauthier, Director of Digital Media, New England Patriots
• Amanda Greenberg, Head of e-Commerce, KIND
• James Ha, VP of Marketing & Communications, Ernest Alexander
• Michael Herrera, SVP, Digital Marketing, Citi
• Lindsay Knaak, Senior Director, Marketing Strategy, Kate Spade & Company
• Marissa Kraxberger, Creative Director, Ivanka Trump
• Katie Krum, Director, Digital Brand Marketing , Under Armour
• Boon Lai, Chief Marketing Officer, VP Marketing Health and Wellness, Phillips North America
• Terryn Lance, Director, US Media, American Express
• Jenni Lee, Director of Brand, Marketing, Harry’s Grooming
• Rob Lynch, Brand President and Chief Marketing Officer, Arby’s Restaurant Group
• Nathan Marafioti, Marketing Director ECommerce, RB
• Gordon Meyer, Director, Digital Marketing, Sirius XM Radio
• Steve Micolo, Director of Marketing Development, Subway
• Maryssa Miller, Head of Digital Commerce, JetBlue Airways
• Will Misselbrook, Vice President, Director of Global Content Development, Coach
• Sarah Montante, Senior Brand Manager, Women’s Deodorant Portfolio, Unilever
• Jessica Nielsen, Vice President, Marketing & Communications, Lockheed Martin
• Detty Nkonko, AVP Marketing, Maybelline, L’Oreal USA
• Ryan Robertson, Senior Brand Manager, Vitaminwater, The Coca-Cola Company
• Vanessa Rosado, Global Director, Strategy & Connections, Anheuser-Busch InBev
• Jessica Ruscito, Director of US Media & Digital Branding, Reebok
• Sarika Sangwan, Director, Digital Brand & Social Media Strategy, American Express
• Vikas Satyal, Director, Commercial Marketing: U.S. Strategy & Planning, Heineken USA
• Nilay Shah, Director Digital & Social Media, New York Football Giants
• Dave Spinato, Global Director, Digital, Harman
• Hanan Wajih, Brand Manager, Johnson & Johnson
• Nicole Jeter West, Managing Director, Ticketing & Digital Strategy, United States Tennis Assn.

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The brightest stars of the brand universe will shine from a single stage July 17 at Brand Innovators Content Marketing in San Francisco, at Bloomberg West on the Embarcadero. Mondelēz International media maestro Bonin Bough, AT&T marketing maverick Kirk Heinlein, First Republic Bank advertising auteur Emmi Lim and CMOs Soren Mills of Newegg and SurveyMonkey’s Bennet Porter and are just a handful of luminaries participating in the one-day event.

Because our sponsors are so cool we can actually brag about them, let’s raise the curtain on special presentations by Tongal’s Liza Sperling, Outbrain’s Kodi Foster and NewsCred’s Shaqat Islam.

With product-centric content exploding across all platforms, spurred mainly by consumer interest in authentic information about the goods and services they purhcase and use, brands find themselves at the white-hot center of a new messaging matrix that offers expanded opportunities as well as increased demands in creativity and execution.

All of which adds up to an incredibly timely conversation that is not to be missed!

For a complete guide to the program click here.

Upcoming Brand Innovators events include Content Marketing in Atlanta on July 24, and Luxury Brands in New York on July 31.

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In his morning keynote address, former Mont Blanc North America President and CEO Jan-Patrick Schmitz talked about how the luxury sector has weathered dramatic change starting in the early 2000s with the opening of the China markets, continuing through the ecommerce boom, which rocked the traditional distribution paradigm of “branded boutiques” and then through the global recession of 2008/2009. Whether the future is up or down is anyone’s guess, but luxury marketers should be ready for both, Schmitz said.

Heineken USA VP Marketing Colin Westcott-Pitt in his afternoon keynote address took attendees through the history of the 150 year old premium beer brand and marketing efforts that included Newcastle Brown Ale’s “No Bollocks” and Dos Equis’ “Most Interesting Man” campaigns, and outlined how the company has embraced recent changes within the global luxury macro-environment.

In his standing-room-only address, Altimeter Group Principal Analyst Brian Solis shared exclusive excerpts from the company’s latest report, “The State of Digital Transformation,”explaining that “investing in new digital technologies, such as social, mobile, big data, cloud, etc., doesn’t in of itself equate to “digital transformation.” It’s about uniting individual technology efforts around a common vision supported by an updated, integrated infrastructure to effectively compete as a unified business in connected markets.”

To view a complete program for the July 31, 2014, Brand Innovators Luxury Brands summit, click here or on the image above.

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The leading marketing minds in the Detroit area gather today at the Brand Innovators Made in America Summit, taking place at the Ford Conference & Event Center in Deaborn. Dave Engbers of Founders Brewing Company, Craig Turnbull of the Detroit Red Wings, Matt Cardwell of Quicken Loans and Bobby Stephens of Buckfeet are just some of those set to share their insight from the stage.
The automotive space will be well-represented by team Ford’s Susan Venen-Bock and Michael Macri, among others. General Motors’ leadership including James Bement, Manager, Global Retail Systems, and Charlotte Blank, Chevrolet Global Football, will represent the company’s views.
The event also incorporates an awards presentation for the 2014 Brand Innovators Made in America Top 10 New Brands to Watch.
For more information about the event, visit Brand Innovators Made in America.
To view a flip edition of the event program guide, click here.

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This explosion has created a host of questions around deploying and optimizing Programmatic Advertising, especially for the brands who’s spend is driving its rapid ascent.

To get the skinny on what is really on marketer’s minds, Chango and Brand Innovators teamed up to produce The Programmatic Advertising Pulse Report.

This report is the first ever comprehensive picture of how Fortune 500 companies (over 230 of them from multiple industries in the US, Canada and UK market completed the survey) are navigating the emerging field of Programmatic Advertising, and what key factors drive and inhibit current and future adoption and usage of Programmatic.

From this comprehensive exercise, we have identified key themes, a series of issues, and best practices, including the following top line findings:

Three of every four marketers are using Programmatic today. While approximately 70% of marketers we surveyed are currently using Programmatic, almost a third of them have been doing so less than a year. Additionally, over 30% of marketers surveyed are currently NOT using Programmatic, although about half of these respondents indicated that they intend to do so in the near future.

Room to learn, even among practitioners. Among those who use Programmatic Advertising, we saw an interesting split: three in four are firmly grounded in the ins and outs of Programmatic, either as practitioners or strategists, while one in four indicated that they need continued education on its use.

Targeting & performance are key drivers of adoption today, competitive dynamics less so. Ranking the importance of the various factors driving their use of Programmatic Advertising today, respondents revealed a clear, consistent hierarchy. Targeting across devices, improved performance, data/insights, and cost efficiencies emerged as the most important factors. Interestingly, competitive dynamics ranked at the bottom of potential issues.

Chango Bits: Programmatic Today from Chango on Vimeo.

Measurement of results, data integration, site quality/brand safety, and resource limits top issues inhibiting programmatic today. Respondents had a lot to say about things that make them think twice about shifting more dollars over to Programmatic. Measurement of results and data integration emerged as two the most important factors inhibiting usage of Programmatic today, followed closely by site quality/brand safety and lack of internal resources to manage.

How Programmatic is managed today varies immensely. Best practices have yet to emerge in the management of Programmatic efforts. Among respondents, there is a relatively equal distribution between dependency on agencies, in-house efforts, and dividing management between both agency and in-house resources.

But (internal) resource allocations seem destined to evolve. While the use of Programmatic Advertising has had minimal impact on staffing to date, this seems likely to change: over 30% of respondents are evaluating resources to better support their efforts, 7% have reallocated internal resources to the effort, and 36% felt there would be internal organization and staffing changes due to Programmatic in 2014-15.

Tactical issues keeping marketers up at night. The majority of marketers’ issues going forward are focused on the tactical application and evaluation of individual Programmatic marketing campaigns. Issues like transparency, fraud, availability of quality inventory, cost, and ROI were noted as key areas of concern.

Living in a Programmatic world The vast majority of respondents predict that their spend on Programmatic will increase next year; 19% expect significant positive change. Respondents widely agreed that a majority of digital media buying would be done Programmatically in the future and that Programmatic would expand into areas beyond online display advertising. More interesting still is that many of the executives we surveyed widely supported the notion that Programmatic would expand beyond digital media to TV in the near future.

Chango Bits: Programmatic Tomorrow from Chango on Vimeo.

Programmatic, a glass half full, or…? In general, respondents view 2015 and beyond as positive for Programmatic. They offered words like “exciting” and “promising” when asked to describe their outlook on Programmatic Advertising. That said, issues around tactical deployment of Programmatic campaigns remain, signaling a need for an industry-wide focus on sharing best practices and resolving issues such as fraud and transparency. From this, we can broadly surmise that the next several months will be a critical learning period for both current and future users of Programmatic, all of whom have committed to an increased focus on Programmatic in the coming months.

While the above is a good summary, it hardly does the complete report justice. For the full story on the pulse of programmatic, please visit the below URL:

http://www.chango.com/resources/whitepapers/pulse/?utm=brandinnovators

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New York City, March 18, 2015 – The 2015 Brand Innovators ’Top 50’ Women in Brand Marketing Awards honorees were announced today, celebrating the most innovative and accomplished female brand marketers in America. This year’s winners will be acknowledged at the Brand Innovators ’Top 50’ Women in Brand Marketing Dinner at Le Cirque in New York City, Tuesday, April 28.

The 50 honorees were selected by Brand Innovators based on their professional accomplishments, and ability to leverage digital media and emerging advertising technology platforms – including digital video, social media, mobile, content marketing, gamification, eCommerce, and Big Data — to implement “best-of-breed” marketing and advertising campaigns. The following is a complete list of this year’s honorees. Read their profiles and top trends here.

Brand Innovators ‘Top 50’ Women in Brand Marketing Class of 2015

• Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay
• Dana Anderson, SVP, Chief Marketing Officer, Mondelēz International
• Lara Balazs, SVP, Head of North America Marketing, Visa
• Maryam Banikarim, Global Chief Marketing Officer, Hyatt Hotels Corporation
• Jennifer Bazante, EVP Marketing, Humana
• Stevie Benjamin, VP, Media Strategy, Target
• Linda Boff, Executive Director, Global Brand Marketing, GE
• Kara Council, Chief Marketing Officer, Kenneth Cole
• Leslie Berland, EVP, Digital Partnerships and Development, American Express
• Debra Berman, Former CMO, JC Penney
• Amy Bohutinsky, Chief Marketing Officer, Zillow
• Gina Boswell, Executive Vice President, Personal Care Unilever
• Sona Chawla, President of Digital and Chief Marketing Officer, Walgreens
• Wendy Clark, President, Sparkling Brands and Strategic Marketing, The Coca-Cola Company
• Lisa Cochrane, SVP Marketing, Allstate Insurance
• Jill Cress, SVP Global Consumer Marketing, MasterCard
• Jerri DeVard, Chief Marketing Officer, ADT
• Pam El, Chief Marketing Officer, NBA
• Alicia Enciso, CMO, Nestle USA
• Anne Finucane, Global Chief Strategy and Marketing Officer, Bank of America
• Wanda Gierhart, Chief Marketing Officer, Neiman Marcus Group
• Marie Gulin, Chief Marketing Officer, L’Oreal USA
• Maggie Chan Jones, Chief Marketing Officer, SAP
• Jeannine Haas, Chief Marketing Officer, Avis Budget Group
• Jennifer Hanley, SVP Brand Marketing, Nationwide
• Denise Incandela, President, Digital and Global Ecommerce, Ralph Lauren
• Denise Karkos, Chief Marketing Officer, TD Ameritrade
• Esther Lee, Global Chief Marketing Officer, MetLife
• Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
• Alison Lewis, Global Chief Marketing Officer, Johnson & Johnson
• Adrienne Lofton, SVP Global Brand Marketing, Under Armour
• Nagisa Manabe, Chief Marketing and Sales Officer, United States Postal Service
• Tara McRae, SVP Brand Marketing, Puma
• Jamie Moldafsky, Chief Marketing Officer, Wells Fargo
• Trish Mueller, Chief Marketing Officer, The Home Depot
• Shaun Nichols, VP Integrated Content Marketing, Dr. Pepper Snapple Group
• Kristin Patrick, SVP, Chief Marketing Officer, PEPSI, PepsiCo
• Denny Post, Executive Vice President and Chief Concept Officer
• Karen Quintos, SVP & Chief Marketing Officer, Dell
• Martine Reardon,Chief Marketing Officer, Macy’s
• Lisa Joy Rosner, Chief Marketing Officer, Neustar
• Diane Scott, Chief Marketing Officer, Western Union
• Jennifer Sey, Chief Marketing Officer, Levi’s Brand, Levi Strauss & Co.
• Ashley Sheetz, Chief Marketing Officer, Group Vice President, Sally Beauty
• AnneMarie Suarez-Davis, VP Frozen Foods Marketing and Innovation, Kellogg Company
• Lynn Vojvodich, EVP & Chief Marketing Officer, Salesforce
• Deborah Wahl, Chief Marketing Officer, McDonald’s
• Alexandra Wheeler, VP Digital Marketing, Starbucks
• Jackie Woodward, VP Global Media, General Mills
• Yin Woon Rani, VP Integrated Marketing, The Campbell Soup Company

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This year’s winners will be acknowledged the evening of July 13, at a special ‘40 Under 40′ celebration during Brand Innovators Brand Week San Francisco. Earlier on Monday, the Brand Innovators Mega-Trends Summit takes place at the Wells Fargo Learning and Events Center.

These 40 industry leaders were selected by Brand Innovators based on their professional accomplishments, ability to leverage digital media and emerging advertising technology platforms (including digital video, social media, mobile, content data and analytics and e-commerce) to implement “best-of-breed” marketing and advertising campaigns.

“The Brand Innovators ’40 Under 40’ List represents the first generation of brand marketers that grew up with digital media as their native language, and therefore have truly embraced digital platforms to engage with consumers. Not only do they get it, they are driving the future of the media and communications industries,” said Marc Sternberg, co-founder of Brand Innovators.

“Brand Innovators searched the country for client side rock stars who are not only innovating within their organizations but progressing positive change for the industry overall. We are extremely proud to share this list and we look forward to honoring each winner,” added Brand Innovators co-founder, Brandon Gutman.

• Casey Acker Wolberg, VP, Social Media Marketing, Wells Fargo
• Gedioen Aloula, VP, Head of US Consumer Marketing, Visa
• Jennifer Bordner, Mobile Marketing Lead, CRM, Gap Inc
• Travis Brennion, Brand Manager, Milk-Bone, Big Heart Pet Brands
• Hamilton Brown, Sr. Brand Director and Managing Director – Taco Bell Foundation, Taco Bell
• Judy Chan, Senior Product Marketing Manager, Urban Airship
• Lindsay Chastain, Digital Marketing Director, Sephora
• Christine De Martini, Director, Global Media & Marketing, Electronic Arts (EA)
• Josh Ehren, Director of eCommerce – Digital Lab, VF Corporation
• Tighe Flatley, Digital Marketing Manager, Gap
• Kristen Gall, Sr. Director/GM, Global E-Commerce at LeapFrog
• Carlos Gil, Global Sr. Social Marketing Manager, LinkedIn
• Peter Giorgi, Global Head of Advertising and Content, Airbnb
• Nick Higgins, Glad Marketing Director, Procter & Gamble
• Justin Holmerud, Global Marketing Manager – Merchandising, Social Commerce & Personalization, Starwood Hotels & Resorts
• Dawn Horrell, Media Director, Piperlime & Athleta, Gap Inc
• Jennifer Hwang, Director, Online Marketing, Salesforce
• Megan Imbres, Director of Marketing, North America, Netflix
• Jennifer Kaplan, Brand Manager, Clif Bar and Company
• Scott Kegley, Director of Digital and Social Media, San Francisco 49ers
• Noelle Kim, Product Marketing Manager Google Glass, Google
• Susan Kim, VP, Global Strategic Marketing, Benefit Cosmetics
• PJ Lewis, Senior Director, Global Brand Marketing and Design, Mattel
• Justin Manfredi, Senior Director, Digital Marketing, Activision
• Shaunte Mears-Watkins, Director of Marketing – Laundry, The Clorox Company
• Shay Miles, Digital/Mobile Commerce & Marketing, The North Face
• Chris Murphy, Managing Editor, Newsroom, adidas US
• Stephanie Naegeli, Digital Marketing Innovation Manager, Nestle
• Jina Osumi, Director, Brand Strategy & Marketing Activation, Del Monte Foods
• Alison Rezai, Vice President, Technology & Innovation Marketing, Visa
• Bradley Roslyn, Digital Marketing, GoPro
• Kristina Salcido, Shopper Marketing Manager, Starbucks
• Brenden Schaefer, Marketing Director, Emerging Brands, PepsiCo
• Denis Scott, Senior Director of Acquisition Marketing, OpenTable
• Pooja Singh, Senior Director, Digital – Customer Experience, Walmart.com
• Jesse P. Stollak, VP, Global Digital Brand and Innovation, Nike
• Amity Valentin, Group Marketing Manager, Quickbooks Desktop, Intuit
• Tom Valentin, Senior Product Marketing Manager, Digital Experience, AT&T
• Michelle Weiskittel, Manager, Digital Media Marketing, Safeway
• Rujul Zaparde, CEO, FlightCar

The post Brand Innovators ’40 Under 40 West’ 2015 Revealed appeared first on Brand Innovators.

Brand Innovators today announced its Brand Innovators ‘40 Under 40 West’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago.

This year’s winners will be acknowledged this evening, October 23, at a special ‘40 Under 40′ celebration at San Francisco’s Walt Disney Family Museum, where Brand Innovators Mega-Trends Summit takes place today.

The 40 industry leaders were selected by Brand Innovators based on their professional accomplishments, ability to leverage digital media and emerging advertising technology platforms (including digital video, social media, mobile, content data and analytics and e-commerce) to implement “best-of-breed” marketing and advertising campaigns.

“The Brand Innovators ’40 Under 40’ List represents the first generation of brand marketers that grew up with digital media as their native language, and therefore have truly embraced digital platforms to engage with consumers. Not only do they get it, they are driving the future of the media and communications industries,” said Marc Sternberg, co-founder of Brand Innovators.

“Brand Innovators searched the country for client side rock stars who are not only innovating within their organizations but progressing positive change for the industry overall. We are extremely proud to share this list and we look forward to honoring each winner,” added Brand Innovators co-founder, Brandon Gutman.

40 Under 40 West marks the fourth in a series of five regional Brand Innovators ’40 Under 40′ Celebrations the company has produced throughout the U.S., reseraching the top marketing talent in each of the areas. The fifth ceremony, 40 Under 40 Europe, takes place in London November 20.

Biographies of the 2014 class members as well as their assessments of the trends that will most impact the business in the years ahead can be found here, at the Brand Innovators 40 Under 40website.

The following is a complete list of this year’s winners, alphabetized by company:

1. Sean AlpertDirector of Product Marketing, Salesforce.com
2. ZeenaAltamimiMarketing Director, Shaklee Corporation
3. SaiedAmiryVice President, Digital Marketing, Apollo Education Group
4. BobArnoldNA Digital Media & Strategy Lead, Google
5. AnnMarieBabaSenior Manager/Marketing, Adobe
6. JeannaBarrettHead of Inbound & Content Marketing, Kabbage Inc.
7. CourtneyBlackerDirector of Brand Marketing, The North Face
8. AmyBohutinskyCMOZillow
9. JeffreyBoorjianRegional Vice President of Marketing, Eastern Division,Caesars Entertainment Corporation
10. Ryan JBowlingGlobal Director, Press Office and Digital Media, Mars
11. AnnalisaCamarilloChief Publisher and Head of Sponsored Media, NetApp
12. MegCiaralloVP of Marketing, Branding and Social, The San Francisco Chronicle
13. MichaelDubinCEO, Dollar Shave Club
14. JillErbSr. Manager, Brand Experience & Activation, Sony Computer Entertainment America LLC
15. CarrieFeigel BischkeDirector of Brand Integrations, Brand Marketing, Ubisoft
16. AdamGrenierHead of Performance Marketing, Uber Technologies
17. AdrienneHayesSVP Global Marketing & Communications, Motorola Mobility – A Google Company
18. DustinHinzVice President Brand Experience and Entertainment Marketing, Guitar Center
19. CoryJonesVP Marketing & Product, FlightCar
20. MattKarsonGroup Manager Media – Shopper, The Clorox Company
21. MichelleKillebrewProgram Director, Strategy & Solutions – Social Business, IBM
22. RaquelLachmanDirector of Brand Marketing, Walker and Company Brands, Inc.
23. JenniferLashuaEditor in ChiefIntel
24. JamieLasserDirector, Pet Snacks Innovation, Big Heart Pet Brands
25. HelenLeeSenior Manager, Social Media, Charles Schwab
26. TressieLiebermanDirector, Social and Digital Marketing, Taco Bell
27. GregLullVice President of Marketing and Communications, Credit Karma
28. AndrewLumSenior Manager, Product Marketing, Sony Computer Entertainment of America LLC
29. AaronMagnessVP Marketing, Betabrand
30. CovahneMichaelsSenior Brand Manager, Big Heart Pet Brands
31. PamelaNaumesSenior Director, Brand Engagement, Bolthouse Farms
32. LindsayNorenDigital Marketing Manager, The North Face
33. KevinPlatshonSr. Manager, Digital & Social Marketing, GoPro
34. LeeRothSenior Director, Head of Advertising, Media and Agencies, PayPal
35. ZenaSrivatsa ArnoldHead of North America Marketing, Google Play, Google
36. GinaStrayerVice President of Brand, Lyft
37. KellyTirmanVP, Social Strategy and Trends – Enterprise Social Media, Wells Fargo
38. JohnWangGlobal Director, Business Transformation, Levi Strauss & Co.
39. RobWilleyGeneral Manager, Senior Director Digital + Ecommerce, method products pbc
40. ElisabethYarbroughSenior Director, North America Digital Marketing, Visa

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In addition to publishing its list of “Top 50 Women in Brand Marketing,” Brand Innovators also announced its first “Women to Watch” list, honoring 50 notable women on the rise in the brand marketing industry. Combined with First “Women to Watch” List, the Brand Innovators April 28 Conference and Gala Will Be the Biggest Event of its Kind Honoring the World’s Most Innovative Female Marketers.

“It is truly an honor to recognize these exceptional women who are making great strides to innovate within the media and marketing industries,” said Marc Sternberg, co-founder of Brand Innovators. “These talented professionals relentlessly push the boundaries of creativity and raise the bar for the rest of us. They are the standard by which all professionals in our industry should be measured.”

The 2015 Brand Innovators “Top 50 Women in Brand Marketing” and “Women to Watch” will be honored during an exclusive Gala Celebration and VIP Dinner at the famed Le Cirque restaurant in New York City on Tuesday, April 28, 2015. The dinner will put the exclamation point on a full day of peer-to-peer education and networking, as Brand Innovators debuts its “Marketing to Women” conference, hosted by Time Inc. and featuring many of the honorees.

“These impressive women have demonstrated their willingness to challenge the norm and make significant changes, both within their organizations and throughout the industry,” said Brandon Gutman, co-founder of Brand Innovators. “We are thrilled to host this special evening dedicated to honoring these disruptors and their collective contribution to our community.”

Winners were selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation. From digital video, social media and mobile to content marketing, gamification, ecommerce and data, honorees have consistently led “best-of-breed” digital marketing and advertising campaigns for their respective brands.

Following are the Brand Innovators 2015 “Top 50 Women in Brand Marketing”:

•Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay
•Dana Anderson, SVP, Chief Marketing Officer, Mondelēz International
•Lara Balazs, SVP, Head of North America Marketing, Visa
•Maryam Banikarim, Global Chief Marketing Officer, Hyatt Hotels Corporation
•Jennifer Bazante, EVP Marketing, Humana
•Linda Boff, Executive Director, Global Brand Marketing, GE
•Kara Council, Chief Marketing Officer, Kenneth Cole
•Stevie Benjamin, VP Media Strategy, Target
•Leslie Berland, EVP, Digital Partnerships and Development, American Express
•Debra Berman, Former Chief Marketing Officer, JC Penney
•Amy Bohutinsky, Chief Marketing Officer, Zillow
•Gina Boswell, Executive Vice President, Personal Care Unilever
•Sona Chawla, President of Digital and Chief Marketing Officer, Walgreens
•Wendy Clark, President, Sparkling Brands and Strategic Marketing, The Coca-Cola Company
•Lisa Cochrane, SVP Marketing, Allstate Insurance
•Jill Cress, SVP Global Consumer Marketing, MasterCard
•Jerri DeVard, Chief Marketing Officer, ADT
•Pam El, Chief Marketing Officer, NBA
•Anne Finucane, Global Chief Strategy and Marketing Officer, Bank of America
•Wanda Gierhart, Chief Marketing Officer, Neiman Marcus Group
•Marie Gulin, Chief Marketing Officer, L’Oreal USA
•Maggie Chan Jones, Chief Marketing Officer, SAP
•Jeannine Haas, Chief Marketing Officer, Avis Budget Group
•Jennifer Hanley, SVP Brand Marketing, Nationwide
•Denise Incandela, President, Digital and Global Ecommerce, Ralph Lauren
•Denise Karkos, Chief Marketing Officer, TD Ameritrade
•Esther Lee, Global Chief Marketing Officer, MetLife
•Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
•Alison Lewis, Global Chief Marketing Officer, Johnson & Johnson
•Alicia Enciso, Chief Marketing Officer, Nestle USA
•Adrienne Lofton, SVP Global Brand Marketing, Under Armour
•Nagisa Manabe, Chief Marketing and Sales Officer, United States Postal Service
•Tara McRae, SVP Brand Marketing, Puma
•Jamie Moldafsky, Chief Marketing Officer, Wells Fargo
•Trish Mueller, Chief Marketing Officer, The Home Depot
•Shaun Nichols, VP Integrated Content Marketing, Dr. Pepper Snapple Group
•Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands
•Denny Post, EVP, Chief Concept Officer, Red Robin
•Karen Quintos, SVP & Chief Marketing Officer, Dell
•Martine Reardon, Chief Marketing Officer, Macy’s
•Lisa Joy Rosner, Chief Marketing Officer, Neustar
•Diane Scott, Chief Marketing Officer, Western Union
•Jennifer Sey, Chief Marketing Officer, Levi’s Brand, Levi Strauss & Co.
•Ashley Sheetz, Chief Marketing Officer, Group Vice President, Sally Beauty
•AnneMarie Suarez-Davis, VP Frozen Foods Marketing and Innovation, Kellogg Company
•Lynn Vojvodich, EVP & Chief Marketing Officer, Salesforce
•Deborah Wahl, Chief Marketing Officer, McDonald’s
•Alexandra Wheeler, VP Digital Marketing, Starbucks
•Jackie Woodward, VP Global Media, General Mills
•Yin Woon Rani, VP Integrated Marketing, The Campbell Soup Company

The 2015 Brand Innovators “Women to Watch” include:

•Azania Andrews, Sr. Director, Digital Connections North America, Anheuser-Busch InBev
•Sarah Beddoe, Director, Digital Experience & Social Engagement, Pizza Hut
•Wendy Bergh, Vice President, Mobile & Digital Strategy, Walmart and @WalmartLabs
•Sarah Choi, SVP/GM, Global Digital, Marc Jacobs International
•Alexa, Christon, Head of Media Innovation, General Electric
•Jill Denison, Vice President of Marketing, Pinnacle Foods Corporation
•Kelly Downey, VP Digital and Shopper Solutions, Philips North America
•Julie Fleischer, Sr. Director, Data, Content, and Media, Kraft
•Nicole Fraley, AVP Digital Marketing, Victoria’s Secret
•Fama Francisco, VP and General Manager, North America Baby Care, P&G
•Jessica Gelman, VP Customer Marketing & Strategy, The Kraft Sports Group and New England Patriots
•Camille Gibson, VP Marketing, General Mills
•Laura Gordon, VP Marketing & Brand Innovation, 7-Eleven
•Emily Gould, SVP Consumer Marketing, Showtime
•Elyssa Gray, Head of Creative and Media, Citibank
•Trisha Habucke, Digital Marketing Manager, Ford Motor Company
•Susan Hammes, VP Social Media Marketing, American Express
•Katie Haniffy, Director, Media Strategy and Investment, PepsiCo
•Erin Heath, Executive Director, WW Brand and Creative Content, Lenovo
•Laura Henderson, Associate Director, US Media & Communications, Mondelez
•Fara Howard, VP Global Marketing, Vans
•Jessica Intihar, VP Digital Marketing, The Walt Disney Company
•Sherrill Kaplan, Director, Digital & Loyalty Marketing, Dunkin Brands
•Debora Koyama, Global Vice President Marketing, Stella Artois & Craft, Anheuser-Busch InBev
•Mary Beth Laughton, SVP/GM, E-commerce and Digital Marketing, Sephora
•Sharon Leath, Director of Advertising, Dr. Pepper Snapple Group
•Joanna Lee, Vice President, Brand Marketing, J. Crew
•Chantel Lenard, Director, US Marketing, Ford Motor Company
•Tressie Lieberman, Sr. Director, Digital Experience & Social Engagement, Taco Bell
•Subha Modur, Director, North American Media, Kayak
•Patty Morris, Director, Marketing & Brand Content, State Farm
•Liz Nixon, Director, Emerging and Social Media Marketing, AT&T Mobility
•Anna Papadopoulos, VP Integrated Media, Prudential
•Amy Pascal, Head of Digital Strategy North America, Johnson & Johnson
•Tara Piper, Head of Entertainment Marketing, North America, The Coca-Cola Company
•Melissa Pordy, Group Director Media, Northern America Marketing, Tiffany & Co.
•Maggie Rae Shepard, VP Global Initiatives, Visa
•Marci Raible, Director of Media, Campbell Soup Company
•Chrissy Rajala, Director Media Planning, NHL
•Kiki Rees, SVP-Global Consumer Engagement, Revlon
•Arpita Sangha, VP Global Media and Digital Marketing, Hewlett Packard
•Liya Sharif, Sr. Director, Global Brand, Qualcomm
•Kelly Solomon, Head of Digital Marketing, Samsung Electronics
•Virginia Suliman, VP Digital Design and Development, Hilton Worldwide
•Lisa Materazzo, Corporate Manager, Media Strategy & Digital Engagement, Toyota
•Amber Tarshis, SVP Marketing, Guess?
•Amy Taylor, Vice President, Marketing, Red Bull North America
•Gail Tifford, Senior Director of Media, North America, Unilever

(more)

•Kheri Tillman, Vice President Global Brand Development, Harman International
•Jill Toscano, Vice President, US Media, American Express
•Lauren Wexler, Senior Director, Global Media, Revlon
•Kimberly Yarnell, Vice President, Digital Media, Macy’s
•Wanda Young, Vice President, Media, Digital & Partnership Marketing, Walmart

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The weeklong event at sites around the San Francisco, will feature brand marketing thought leaders discussing major trends disrupting and transforming the marketing and media industries. A special reception will be held on the evening of July 13 to honor this year’s Brand Innovators “40 Under 40” brand marketers in the Western U.S.

The San Francisco conference follows successful inaugural Brand Week events in Chicago and New York, with the final one for 2015 to be held in Miami November 9-13. Brand Innovators will produce over 50 events this year, all of which are free to brand marketers who register in advance.

“San Francisco is home to some of the world’s most well-regarded lifestyle, finance and technology brands, many of whom will be hosting us, including Williams-Sonoma, Wells Fargo, Salesforce.com and Western Union,” said Marc Sternberg, co-founder of Brand Innovators. “We’ve found that marketing leaders in the Bay Area, more than any other US market, are hungry for the kind of peer-to-peer networking and continuing education Brand Innovators features with our day-long conference format.”

Brand Innovators Brand San Francisco will kick off with its signature “Mega-Trends” event, which will feature a panel of this year’s “40 Under 40” brand marketers. Other content areas of focus will include “Content Marketing,” “Mobile and Millennials” and “The Future of Consumer Experience and Retail.” All of Brand Innovators events are meant to explore how leading brands use technology — including social media, content marketing, mobile, digital video advertising, data and analytics, marketing automation, and e-commerce — to engage more closely with consumers.
Brand Innovators Brand Week San Francisco includes a week of content, parties and VIP dinners featuring the region’s most prestigious brands and their marketing leaders. The agenda for the week includes:

•Monday July 13 – Brand Innovators Mega-Trends hosted by Wells Fargo (333 Market Street) followed by the “40 Under 40” Brand Marketers reception
•Monday, July 13 – Brand Innovators “40 Under 40” Celebration, Location TBA
•Tuesday, July 14 – Brand Innovators Future of Consumer Experience & Retail hosted by Williams-Sonoma (3250 Van Ness Avenue)
•Thursday, July 16 (afternoon) – Brand Innovators Content Marketing hosted by Salesforce.com (121 Spear Street)
•Friday, July 17 – Brand Innovators Mobile & Millennials hosted Western Union (185 Berry Street)

Additional speakers and session topics will be added to the agenda of each Brand Week event page as they are finalized.

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