Olukoya Davis is a seasoned executive with over 20 years of experience at the intersection of entertainment, culture, sports, and monetization. Currently serving as Senior Director of West Coast Sales at Vevo, Olukoya leads a Los Angeles based team in revenue-driving initiatives by leveraging Artist Music Video content across CTV, Linear/FAST, and Digital platforms.
Most recently Olukoya served as Vice President of Brand Partnership at the National Basketball Player’s Associations, and previously held executive roles at Roc Nation, Complex, NBC Sports, Disney, and Warner Bros. where he drove significant business growth through advertising partnerships. He was also on the founding team of Misha’s Foods, where he spearheaded Brand strategy and Commercial Partnerships, contributing to Misha’s growing from a SoCal Farmer’s Market Brand into major grocery retail channels.
He holds an MBA in Marketing from Hampton University and serves as Board President of the LA Chapter of 100 Black Men of America.