Brad leads brand marketing at Kia. He is a visionary global marketing leader with more than 20 years of experience driving growth and innovation through sports and experiential marketing. At Kia, Brad oversees the brand’s high-profile partnerships, experiential initiatives, and fan engagement strategies.
During his tenure, Kia has deepened its 16-year NBA partnership, which includes 15 team relationships, driving initiatives like the Kia Center naming rights with the Orlando Magic and extended collaborations with WNBA teams such as the Phoenix Mercury. This work has made Kia synonymous with the NBA, elevating the brand’s presence and connecting with fans on and off the court.
In addition to his success in basketball, Brad has expanded Kia’s reach into other passion points like esports and music, as well as promoting partnerships in tennis through Kia’s global relationship with the Australian Open, and soccer through its FIFA sponsorship and the upcoming World Cup in 2026. With a proven ability to align brands with cultural moments, Brad has created memorable activations that blend sports, entertainment, and technology to drive meaningful audience connections.
In this fireside chat, Brad will unpack Kia’s 16-year NBA partnership, explore its evolution, and share how sponsorships have played a pivotal role in transforming Kia into a cultural force across sports, music, and entertainment.