Lee Goodger , Global Head of Social Media at Savills, has 20 years of experience spanning both client-side and agency roles. A strategic thinker and innovation enthusiast, Lee has led local market and Global social and digital media strategies for some of the world’s most respected brands including Unilever, P&G, British Airways, Shell, Microsoft, Honda to name a few.
With deep expertise in both consumer and corporate sectors, Lee’s strengths lie in insight-led strategy, brand reputation and crisis management, and multi-market digital implementation. Passionate about putting audiences first and driving meaningful engagement through platform-specific content, social, and integrated marketing strategies.
Lee’s sector experience is diverse—ranging from real estate, retail, and technology to finance, petrochemicals, and entertainment—making him a trusted advisor across industries. He also brings extensive knowledge in mobile optimisation, digital PR, and online brand management.