Donata Peksa

Donata Peksa is responsible for leading HSBC’s Brand Experience, developingcentrally global campaigns that bring to life the company’s purpose of opening up aworld of opportunity, in owned, earned and paid media channels (across airports,sponsorships, digital and social). She’s passionate about cross-company collaborationto reduce the gap between brand promise and customer experience. Her background isin linguistics and economics, and she started her career in Financial Services nearly 20years ago, initially working for Societe Générale, and then HSBC in Poland, France, HKand UK, across product, propositions, transformation and customer strategy.