- Will Ferrell is back crooning on behalf of PayPal in a new campaign timed to launch during the NBA Playoffs this weekend and show off the different ways consumers can pay using the financial service.
- Sticking with the theme of the previous campaign, Ferrell once again sings the praises of PayPal to the tune of a Fleetwood Mac hit, this time changing the lyrics of “Go Your Own Way,” to “Pay Your Own Way.”
- Where the previous campaign, which launched in 2024, highlighted how consumers can use PayPal to checkout in retail locations, the new campaign showcases PayPal’s different payment options, including debit card, credit card, bank account, PayPal balance, or a Buy Now, Pay Later plan.
The spot will debut during the NBA playoffs on Saturday. In it, Ferrell is once again in line at a retail store and strikes up a conversation with another customer. She recognizes him from the previous campaign and wonders if he’s going to begin singing again. He says no, but quickly succumbs and begins singing about how PayPal lets customers “Pay your own way.”
The scene then cuts to Ferrell on an airplane, where he annoys children sitting next to him about how he purchased tickets using a no-interest payment plan. He’s then shown in a luxury bathroom setting his hair in curlers and making online purchases from his phone and later accessing a subway using a mobile app.
The new campaign is intended to build upon the introductory campaign from last year, showcasing that PayPal has an array of offerings to facilitate payment at checkout for consumers, said Geoff Seeley, PayPal’s chief marketing officer.
“The takeaway is that PayPal is the best way to pay for every purchase every time. We’re telling a powerful story, both for our customers and for our business,” Seeley said. He added that the continued use of Fleetwood Mac as a soundtrack tied the campaigns together.
“Fleetwood Mac embodies what it means to be a timeless band. Their songs are well-loved and well-known across generations,” he said. “What’s so great with these fun recreations is the prevalence they have and we’re able to ride that wave to keep the brand top of mind throughout the shopping journey.”
In addition to the commercial, the new campaign will be supported with out-of-home, digital, streaming, radio, podcast, influencer and social media activations. In addition, the brand has launched a sweepstakes, “The Great PayPal Checkout,” which will cover the purchases of 1,000 people per day (up to $100 each) for 100 days when they use PayPal Checkout. (That’s a total of $10 million in covered purchases.)
“The launch of The Great PayPal Checkout was the perfect way to kick off this multi-phased campaign,” Seeley said. “We wanted to take an already rewarding checkout experience with PayPal even further for our customers – simply for using PayPal at checkout. It’s a campaign built on our business priorities and really focuses on customers choosing to pay with PayPal for all their purchases.”
