- Red Hot Chili Peppers frontman Anthony Kiedis and actor Shane Powers have teamed up with hospitality lifestyle company h.wood to create a new line of canned coffee called JOLENE.
- Inspired by the Dolly Parton hit song, the initial product offering includes a canned cold brew and a canned oatmilk latte. The brand has trademarked the tag line “everything happens over coffee.”
- Live Nation is an equity investor in the new product and will serve up the coffee at music festivals and 40 of its amphitheaters.
The cold brew coffee category has seen significant growth over the last few years, becoming a $3.16 billion business in 2024 and is projected to reach $16.22 billion by 2032. While these drinks are now available at retail and in hospitality locations, concert venues have long lacked access to this trending drink.
Kiedis, Powers and their friend John Terzian, who co-owns h.wood group believe that coffee needs to be in more places. “It’s not just for rise-and-shining,” says the company’s origin story on the website. “Coffee belongs in all their favorite places, including nightlife and live music venues. This team is on a mission to bring incredible coffee to wherever people may want to drink it.”
“We’ve made a series of strategic investments in brands that improve the fan experience in simple, tangible ways — from staying hydrated with Liquid Death and connected with FUZE Technology, to cooling off with CVT Soft Serve and now, staying caffeinated with JOLENE,” said Russell Wallach, global president at Live Nation Media & Sponsorship. “We’re always looking for ways to add more value for fans at concerts and festivals. Cold coffee kept rising to the top in all our research. The opportunity was clear when the JOLENE team came to us with a product built for the pace of live music. We could bring it to fans at scale across 40+ U.S. venues and festivals, starting with BottleRock. It’s a great product that we know fans want.”
