- Bubly is giving moms a chance to give themselves a gift, creating an online shop where moms can select from a variety of gifts that might make up for anything that might have fallen short of expectations on the actual Mother’s Day.
- The shop, “Bubly Gift Glow Up Shop” will launch on Monday, May 12 (the day after Mother’s Day), and be open every day to the first 100 moms who visit its site beginning at 1 p.m. ET through Friday, May 16. Moms will then have the opportunity to choose from options including concert tickets, weekend getaways or other gifts along with Bubly sparkling water.
- The effort will be backed by a social media campaign that depicts typical Mother’s Day fails, such as “Burnt Toast in Bed,” a t-shirt reading “#1 Mom” and a DIY Spa Day that involves a chunky peanut butter facial. The brand also partnered with mom influencers Shawn Johnson and Kristen Knutson to spread the word.
“For a lot of moms, we hear that Mother’s Day can be just another day they need to manage, from the mess to the meltdowns to the not-so-subtle gift hints,” said Katelyn Meola, brand marketing director for Bubly sparkling water. “Bubly stands for delivering smiles, even in life’s messiest moments. The Bubly Gift Glow Up Shop is helping moms feel seen by giving them what they deserve: a refreshing moment for them.”
In total, the brand estimates it will give away more than $100,000 in merchandise and experiences through the Glow Up Shop. Those who don’t get gifts through the shop can still receive some perks through its Instacart store, where they can receive $2 off a $15 purchase of items such as wine, chocolate and self-care.
