- When one of your key vehicles is called the “Tundra,” it just makes sense to tie-in with the Green Bay Packers, the NFL football team known for playing outdoors in cold weather temps, as Toyota is doing right now.
- In advance of the late December Monday Night Football game being played in Green Bay (where temps were expected to drop in the mid-20s), Green Bay Packers quarterback Jordan Love was spotted wearing a “Merry Toyotathon” sweater on Instagram preparing for the game.
- Toyota’s annual sales event traditionally spans from mid-November to early January. Still, Love has been putting up some impressive numbers during this time, spurring some fans to urge the company to extend the promo through Super Bowl Sunday via an online petition.
According to the petition, Love’s career numbers during the Toyotathon event are 517 passes for 4,088 years, including 29 touchdowns and 6 interceptions. He also has a higher quarterback rating than even the best-rated quarterbacks in the league during that period.
“Toyotathon currently ends one day after the conclusion of the regular season of NFL games, before the start of the playoffs,” reads the petition on Change.org. “Jordan Love, with the combined fuel efficiency of a smooth-cruising Corolla and the might and towing power of a Tacoma, reaches a new gear during this important and festive time of year.”
For what it’s worth, the brand seems to be considering the request. “As the official automotive partner of the NFL, Toyota is excited to cheer on Jordan Love on his road to the playoffs. If Toyotathon helps pave that road, even better!” said Dedra DeLilli, vice president, vehicle marketing and communications for Toyota Motor North America, in a statement provided to Brand Innovators.
