Airbnb has tapped Rebecca Van Dyck as its new CMO.
Van Dyck has been working for the home rental site as a consultant for several months. In her new role, she will lead Airbnb’s Marketing, Research and Creative teams and she will be “embedded in product development from the start, helping shape the work from the ground-up.”
“As a lifelong traveler, I have personally experienced how Airbnb has changed the way we travel. As a marketer, I have always admired how the Airbnb team has created such a well-known and loved brand. I’m delighted to work with Brian, Hiroki, and the outstanding Marketing, Creative, and Research teams to tell the story of Airbnb’s exciting new chapter with the world,” said Van Dyck, in a statement.
Prior to Airbnb, Van Dyck brings more than 30 years of marketing experience to the role. Her previous roles include chief operating officer at Meta Reality Labs, chief marketing officer for AR/VR at Meta, senior director of marketing at Apple and global account director at Wieden + Kennedy working with Nike.
Van Dyck will report to Hiroki Asai, global head of marketing since 2020, who has just been named chief experience officer.
