- Marriott Bonvoy has launched a new cinematic global campaign celebrating the transformative power of travel.
- The “Travel Shapes Us” campaign focused on the experiences, connections and memories of travel. The campaign features cinematic vignettes directed by Fleur Fortuné.
- Created in partnership with Wieden+Kennedy New York, the effort will run across the globe at a variety of high-impact cultural moments. This includes running during the NCAA Men’s and Women’s Final Four on April 5. The campaign will also run on Netflix and Hulu, as well as in major airports and on United Airlines flights.
The “Travel Shapes Us” campaign is a shift from the brand’s past efforts “Power of Travel” and “Roam Around The World.” Traditionally, the loyalty program has emphasized the stays at Marriott Bonvoy’s portfolio of brands, but this campaign is designed to highlight the experiences of travel itself.
“Travel Shapes Us” illustrates the brand’s new strategic perspective to illuminate the experiences, connections and memories that continue after a journey. The campaign highlights a number of bucket list experiences that Marriott Bonvoy offers.
The film “You Are The Greatest Souvenir,” highlights three unique travel experiences – outdoor lodging, award-winning dining, and boutique hotels.
