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Media Buying Summit

Apr 10 • Hosted by Mediahub • Boston

Back by popular demand, our Media Buying Summit brings together top industry leaders to explore the evolving media landscape where AI-driven buying, human-centered storytelling, and emerging technology are reshaping the way brands connect with consumers. This year, we’re diving deeper into the art and science of media planning, the balance between AI and human creativity, and the strategies that are breaking the mold in media buying.

Join us for a day of expert insights, peer connections, and fresh strategies designed to help you stay ahead in an industry that never stands still.

Thursday, April 10, 2025

8:30 AM Breakfast and Registration
9:25 AM Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Emcee: Shea Kelly, Chief Client Officer, Mediahub
9:30 AM Beyond the Buy: Disrupting Media Norms with Creative Innovation

Nicole Estebanell, U.S. CEO, Mediahub

Laurel Boyd, Chief Creative Media Officer, Mediahub

Moderated by: Kristen Devinney, Agency Development Director, Yelp
10:00 AM From Pressure to Potential in Cross Brand Media

Brian Costello, Head of Owner Growth Marketing, General Motors

Moderated by: Marissa Audia, Senior Director, Business Development, The Trade Desk
10:25 AM Networking Break
10:55 AM Balancing Brand and Performance: Finding the Sweet Spot in Media Investment

Renata Andersen, Head of Marketing, Paid Media & Social, PUMA

Elizabeth Drori, Chief Marketing Officer, Kizik

Phyllis Rothschild, CMO, Pete & Gerry’s Organics

Moderated by: Jackie Vignone, SVP Sales & Business Development MediaLab
11:25 AM The Power of Sports Media: Engaging Fans in the Digital Age

Dave Bolger, Vice President, Consumer Media, NFL

Moderated by: Mark Tevis, EVP, Sales & Partnerships, Revry
11:55 AM Next-Gen Media: Tech That’s Changing the Game

Patrick Jones, Executive Vice President, Yobi

Gerry Joyce, VP, Practice Leader, Retail, InMarket

Ken Lagana, Chief Revenue Officer, Media.net

Moderated by: Kaileen Hanlon, Executive Director, Pharmacy Marketing, CVS Health
12:25 PM Lunch

Emcee: Allan Apjohn, EVP, Managing Director, Mediahub
12:55 PM Lunch and Launch workshop
1:25 PM Marketing in Harmony: Bridging Media, Creative, and Sales for Brand Success

Melanie DiBasio, Director, Media & MarTech, Ocean Spray

Moderated by: Jackie Caroll, RVP, Attain
1:50 PM Human-Centered Media: How to Connect Authentically in a Digital World

Matt Dacey, Chief Marketing Officer, Tripadvisor

Moderated by: Dave Rosner, VP, Marketing, Audigent, a part of Experian
2:20 PM Networking Break
2:45 PM Beyond the Brief: Crafting Bold Media Ideas

Taylor Braley, Manager, Media and Sponsorships, Boston Beer

Christina Kelleher, Digital Experiences, Boston Scientific

Lauren Sutkowski, Director of Brand Marketing, Insurify

Moderated by: Kelly Sheehan, Vice President, NCSolutions
3:15 PM The Next Wave: Where Marketing Is Headed in 2025 and Beyond

Charles Wilson, Director, Brand Marketing and Consumer Insights – North America, New Balance

Ken Johnston, Global Head of Sales, Dianomi

Bennett Nayer, Sales Director, East, Vistar Media

Moderated by: Tam Ngo, Senior Vice President – Small Business Marketing, Bank of America
3:45 PM The Art and Science of Media Planning

Jessica Bridges, SVP Head of Media, Citizens

Josh Karpf, Senior Director, Media and Cultural Marketing, Keurig Dr Pepper

Kerry Ricciato, Head of Brand Marketing, Joss & Main and Birch Lane, Wayfair

Moderated by: Ken Johnston, Global Head of Sales, Dianomi
4:10 PM Innovations in Media Buying

Allan Apjohn, EVP, Managing Director, Mediahub

Michelle Gaudet, SVP, Head of Integrated Partnerships, Mediahub